{"id":23623,"date":"2021-02-18T14:34:50","date_gmt":"2021-02-18T11:34:50","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=23623"},"modified":"2021-02-18T14:34:50","modified_gmt":"2021-02-18T11:34:50","slug":"seo-secrets1","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/seo-secrets1\/","title":{"rendered":"SEO Secrets That Will Change Your Website's Results - Part 1"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.captivatedesigns.com\/wp-content\/uploads\/2015\/11\/SEO-Secrets.jpg\" alt=\"\u0646\u062a\u064a\u062c\u0629 \u0628\u062d\u062b \u0627\u0644\u0635\u0648\u0631 \u0639\u0646 SEO secrets\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u064a\u062d\u062a\u0644 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO) \u0645\u0643\u0627\u0646\u0629 \u0628\u0627\u0631\u0632\u0629 \u0641\u064a \u0639\u0627\u0644\u0645\u00a0<a href=\"https:\/\/www.ibtdi.com\/en\/9-important-applications-you-need-in-e-marketing\/\">Digital marketing<\/a>. \u0648\u0630\u0644\u0643 \u0644\u062a\u0623\u062b\u064a\u0631\u0647<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and has a direct impact on a website\u2019s success and the number of visitors it attracts every day. That\u2019s why everyone<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> working in this field strives to uncover what\u2019s new and useful in SEO to gain an edge over<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> their competitors. To help you and save you time, we\u2019re sharing the insights we\u2019ve gained from years of experience and experimentation.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> In just a few lines, we\u2019ll share 16 SEO secrets that are sure to change your website\u2019s results.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">To start, we\u2019d like to remind you that SEO, or search engine optimization, is the process of preparing<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> A website or blog owner should optimize their site\u2019s content to make it eligible to appear in search results,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> on the first page of Google for searches relevant to the site\u2019s content.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Here are some valuable secrets to help you succeed:<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">1. Understand Google\u2019s ranking algorithm<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><a href=\"https:\/\/www.ibtdi.com\/en\/%d9%83%d9%8a%d9%81-%d8%aa%d9%83%d8%b3%d8%a8-%d8%ab%d9%82%d8%a9-%d8%ac%d9%88%d8%ac%d9%84-%d8%9f\/\">\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u062c\u0648\u062c\u0644<\/a> It is the set of systems Google uses to rank hundreds of billions<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> pages in its search index, enabling it to deliver fast, relevant results for every search.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Google\u2019s ongoing efforts to improve its algorithms have posed a challenge for SEO experts seeking<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> to understand these algorithms and keep up with their updates. The <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Google Webmaster Central tool is a useful resource on this topic.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #0000ff;\">2. SSL encryption is one of the most important SEO secrets<\/span><\/strong><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Since keeping visitors\u2019 data safe when they access your website has become one of<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Google Search\u2019s priorities, it has become essential to secure your website using SSL. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">(Secure Sockets Layer), which protects your website visitors\u2019 data\u2014especially if you own an e-commerce site.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Visitors may need to enter some information to complete a transaction. To enable SSL encryption, you can<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> contact your hosting provider.<\/span><\/p>\n<p>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/4a5fjy1q6t1ejxr0z4cpek9d-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/business-seo-services-1024x678.jpg\" alt=\"\u0646\u062a\u064a\u062c\u0629 \u0628\u062d\u062b \u0627\u0644\u0635\u0648\u0631 \u0639\u0646 SEO secrets\" width=\"606\" height=\"401\" \/><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">3. Organizing your website is another SEO secret<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The more organized a website is\u2014with its sections, pages, images, and tags\u2014the better its ranking in search engines.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Google ranks it higher because its content is easier to crawl and understand <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and compare with search terms.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">4- Pay attention to the title<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The title is the first signal that tells Google and other search engines what your website is about.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> That\u2019s why you should create a suitable, compelling title for every topic or article on your website before<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> publishing it. Make sure the title includes the keyword you want to target.<\/span><\/p>\n<p>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2007\/12\/Depositphotos_52559341_m-2015.jpg\" alt=\"\u0646\u062a\u064a\u062c\u0629 \u0628\u062d\u062b \u0627\u0644\u0635\u0648\u0631 \u0639\u0646 SEO secrets\" width=\"603\" height=\"317\" \/><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">5- Pay attention to the meta description<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Imagine writing a good meta description of no more than 160 characters, including spaces,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> that briefly explains what visitors can expect from reading the article and includes the primary keyword<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> you\u2019re targeting in your article. This is crucial and can play a major role in attracting visitors to<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> your website and persuade them to visit it, as well as its importance in improving your site\u2019s search visibility.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">6- Name all included images<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">You need to regularly add illustrative images as you create content. The importance of<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> these images lies in their ability to capture visitors\u2019 attention or clarify written information, which helps<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> keep visitors on your site longer and reduce the bounce rate. However, Google\u2019s algorithms cannot<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> read these images. So you should always name your images and add alt text<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> to help Google understand their content, strengthening your site\u2019s search performance and helping it rank higher.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">7- Submit a sitemap<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">For your website to appear fully in search engines, Google needs to crawl its pages<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> in detail. To make this happen, submit a Sitemap file (ropots.txt)<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> containing all your website\u2019s pages to Google Search Console to make indexing easier for all<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> pages. The more detailed your Sitemap is, the more effective this process will be.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">8- Pay attention to the URL structure<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The more attention you pay to the URL structure of each article you publish, the better your chances of ranking at the top of<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> search results and attracting more traffic. It\u2019s also important to make sure this<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> The title should use capital letters and symbols such as underscores, and it has also been observed that the more<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> the URL is shorter and more focused on the primary keyword, the better the results.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u064a\u062d\u062a\u0644 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO) \u0645\u0643\u0627\u0646\u0629 \u0628\u0627\u0631\u0632\u0629 \u0641\u064a \u0639\u0627\u0644\u0645\u00a0\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a. \u0648\u0630\u0644\u0643 \u0644\u062a\u0623\u062b\u064a\u0631\u0647 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0646\u062c\u0627\u062d \u0623\u064a \u0645\u0648\u0642\u0639 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u062a\u0648\u0627\u0641\u062f \u0627\u0644\u0632\u0648\u0627\u0631 \u0625\u0644\u064a\u0647 \u0628\u0623\u0639\u062f\u0627\u062f \u0643\u0628\u064a\u0631\u0629 \u064a\u0648\u0645\u064a\u0651\u064b\u0627. \u0644\u0630\u0627<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":23626,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[12915,23239,4147,4799,23244,13538,23243,23242,23245,23241,23240,13556],"class_list":["post-23623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-12915","tag------_-1","tag-4147","tag-4799","tag--ssl","tag-13538","tag-23243","tag-23242","tag-23245","tag-23241","tag-23240","tag-13556"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/23623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=23623"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/23623\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/23626"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=23623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=23623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=23623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}