{"id":23392,"date":"2021-01-26T13:31:24","date_gmt":"2021-01-26T10:31:24","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=23392"},"modified":"2021-01-26T13:31:24","modified_gmt":"2021-01-26T10:31:24","slug":"dont-make-mistakes-while-managing-an-online-store","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/dont-make-mistakes-while-managing-an-online-store\/","title":{"rendered":"Mistakes to Avoid When Running an Online Store"},"content":{"rendered":"<h2 style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/myweb.ps\/wp-content\/uploads\/2019\/05\/online-shopping-1929002_960_720.png\" alt=\"3 \u0637\u0631\u0642 \u0644\u0628\u064a\u0639 \u062e\u062f\u0645\u0627\u062a\u0643 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 WordPress - \u0645\u0627\u064a \u0648\u064a\u0628\" width=\"709\" height=\"531\" \/><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">In fact, professionally managing any online store isn\u2019t as difficult as some people think. It simply <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">takes some effort at the beginning; after that, everything becomes easier. These efforts can be considered the cornerstone <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">of the store, setting it on the right path toward success, standing out, and achieving all the goals that were <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">set before it was created, as well as the expected profits projected by the feasibility study that was conducted.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Some entrepreneurs make serious mistakes without realizing their impact at first, but over time<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> In the long run, they\u2019ll discover that these mistakes put the entire online store at risk of failure. Here are the most common mistakes:<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #0000ff;\">1- Failing to set up and organize the store<\/span><\/strong><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">One of the most common mistakes to avoid if you want to manage your online store professionally is failing to organize <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">your online store and set it up professionally. Without proper organization, the store can look extremely chaotic, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">both in how products are displayed and in the categories. This can make for a very poor customer experience, as customers <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">will find it extremely difficult to use the store and navigate it, and will also struggle to find the product they\u2019re looking for <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">in your store. This leaves customers with a poor impression, prompting them to leave and not return, and turn to competitors to find what they want,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> So, try to organize your store and refine its appearance professionally to create an ideal customer experience.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #0000ff;\">2- Failing to define and understand the audience<\/span><\/strong><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">One major mistake to avoid when managing any online store\u2014and to ensure profitability, success, and the achievement of your goals\u2014is<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> failing to understand and define your audience correctly. Sometimes, the entrepreneurs responsible for managing online stores <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">create a store and list products without targeting the audiences looking for those products. As a result, they don\u2019t <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">identify their audiences properly or understand what they prefer and what they\u2019re looking for, which leads to missed sales. So, try <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">as much as possible, while setting up your store, to define the audiences you\u2019ll target with your products so you can get to know them better. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This helps you provide customers with what they need most, the payment methods that suit them, and everything they\u2019re looking for\u2014helping you drive sales <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">significantly and ensure your store\u2019s success.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.ibtdi.com\/en\/building-an-online-store\/\">Expert Tips for Building Your Online Store<\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.ibtdi.com\/en\/%d8%aa%d8%b5%d9%85%d9%8a%d9%85-%d8%a7%d9%84%d9%85%d8%aa%d8%a7%d8%ac%d8%b1-%d8%a7%d9%84%d8%a7%d9%84%d9%83%d8%aa%d8%b1%d9%88%d9%86%d9%8a%d8%a9\/\">E-commerce Store Design \u2013 Call Now 0582577809<\/a><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #0000ff;\">3- Failing to market the store professionally<\/span><\/strong><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">One mistake made by some entrepreneurs managing e-commerce stores, which can prevent them from making any sales, is<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> failing to generate sales or make a profit from their store because they don\u2019t market it professionally. Instead, they rely on a few <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">traditional marketing methods without targeting specific audiences. This can lead to unsuccessful campaigns that deliver no <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">positive results. So, do your best to market your online store through multiple marketing channels. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">And also to come up with fresh ideas that contribute to the campaign\u2019s success, while targeting the right audiences to ensure the success of <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">your store\u2019s marketing campaign<\/span><\/p>\n<p>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.hololonamarketing.com\/Content\/Upload\/Section\/IN__b1f72449-2789-42bb-8e7d-9a034804165f.png\" alt=\"\u062d\u0644\u0648\u0644\u0646\u0627 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 - \u0639\u0631\u0648\u0636\u0646\u0627\" width=\"578\" height=\"433\" \/><\/p>\n<p style=\"text-align: center;\">\n<h2 style=\"text-align: center;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #0000ff;\">4- Not offering multiple ways to make a purchase<\/span><\/strong><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">One mistake to avoid when managing your online store if you want to achieve the success you\u2019re aiming for is failing to<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> offer more than one payment method. Sometimes, only one payment option is provided in the store <a href=\"https:\/\/www.ibtdi.com\/en\/the-most-successful-electronic-projects\/\">Online Stores<\/a> for purchases, which means <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">customers can only buy from the store using that one method, limiting sales to people who have access to it. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">For example, if you offer credit cards as the only payment method and a customer always relies on PayPal to make purchases, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">they may visit your store and find that their preferred payment method isn\u2019t available. They\u2019ll leave and turn to competitors who <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">offer more payment options\u2014and you\u2019ll lose the customer. So provide multiple payment methods to help secure sales.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.ibtdi.com\/en\/important-steps-for-the-success-of-your-online-store\/\">Key Steps to Make Your Online Store a Success<\/a><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">5- Providing poor customer service\u00a0<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">One common mistake that causes a store to lose many of its current and future customers is providing <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">extremely poor customer service that disregards the customer experience and offers no help. This can leave customers very frustrated with the store. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and decides to leave for good, even though the store offers many professional products. <a href=\"https:\/\/www.ibtdi.com\/en\/how-to-improve-customer-service-in-8-steps\/\">Customer Service<\/a> \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647 \u0644\u0627 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Providing customers with helpful information is essential, so do your best to offer customer service that can assist them with anything related to your store. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Your team should also be able to receive complaints and resolve all customers\u2019 issues. This will help you retain <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0648\u062a\u062d\u0642\u0642 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0646\u062c\u0627\u062d\u0627\u062a\u00a0<\/span><\/p>\n<p>.<\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">6- Failing to retain customers<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The e-commerce market is highly competitive, and your competitors are constantly looking for customers <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">just as you are. One of your competitors may <a href=\"https:\/\/www.ibtdi.com\/en\/how-do-you-keep-your-customers-love\/\">\u062c\u0630\u0628 \u0639\u0645\u0644\u0627\u0626\u0643<\/a> How to engage with his store <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Because you haven\u2019t retained your customers, all you need to do to keep them loyal is consistently offer promotions <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and provide special offers to your most valued customers who shop at your store regularly.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639 \u0625\u062f\u0627\u0631\u0629 \u0623\u064a \u0645\u062a\u062c\u0631 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0628\u0634\u0643\u0644 \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u060c \u0644\u064a\u0633\u062a \u0628\u0627\u0644\u0635\u0639\u0648\u0628\u0629 \u0627\u0644\u0628\u0627\u0644\u063a\u0629 \u0627\u0644\u062a\u064a \u064a\u0638\u0646\u0647\u0627 \u0627\u0644\u0628\u0639\u0636\u060c \u0648\u0644\u0643\u0646 \u0627\u0644\u0623\u0645\u0631 \u064a\u0642\u062a\u0635\u0631 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0628\u0630\u0644 \u0628\u0639\u0636 \u0627\u0644\u062c\u0647\u0648\u062f \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0648\u0628\u0639\u062f \u0630\u0644\u0643<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":23393,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[23153,23152,23154,23151],"class_list":["post-23392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-23153","tag-23152","tag-23154","tag-23151"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/23392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=23392"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/23392\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/23393"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=23392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=23392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=23392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}