{"id":22918,"date":"2020-11-04T12:39:02","date_gmt":"2020-11-04T09:39:02","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=22918"},"modified":"2020-11-04T12:39:02","modified_gmt":"2020-11-04T09:39:02","slug":"professional-way-to-write-an-online-store-product-description","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/professional-way-to-write-an-online-store-product-description\/","title":{"rendered":"The professional way to write e-commerce product descriptions"},"content":{"rendered":"

\"SIMPLE<\/p>\n

 <\/p>\n

In the beginning, and before delving into the steps and methods that help you write a highly professional and attractive description of the products <\/span><\/p>\n

Found on your e-commerce store accurately; we must point out that the product description field in the e-commerce store is not just a <\/span><\/p>\n

field that must be filled with any words, but rather this field requires a huge effort to be filled in a professional manner that achieves the main<\/span><\/p>\n

and actual purpose of the existence of such fields on the product page.<\/span><\/p>\n

Imagine that you enter a store to buy one of the products, say clothing for example, and you do not find the size, prices, or manufacturing <\/span><\/p>\n

materials written, could you buy it?! Certainly not, or you would hesitate a lot in buying it at least.<\/span><\/p>\n

And during the coming lines, we will learn about a number of practices that accurately help in filling these fields with carefully selected <\/span><\/p>\n

and attractive words that help increase demand and sell the product remarkably.<\/span><\/p>\n

It is necessary for you as a store owner to realize that the customer goes through a journey before making a product purchase decision. The customer might be at a stage where <\/span><\/p>\n

they are convinced of you and your product, but needs a push to complete the purchase process. Here comes the role of the masterfully written product description to move them from that <\/span><\/p>\n

stage to the stage of making a purchase decision.<\/span><\/p>\n

At Ibtdi, we present to you the most important and prominent points that you must take into consideration when writing your product descriptions:<\/span><\/p>\n

.<\/p>\n

Know who you are writing for<\/span><\/strong><\/span><\/h2>\n

Knowing the segment you are writing for will help you know how you should describe the product. You must know the audience's <\/span><\/p>\n

interests, fears, and desires, why they might want to buy your product, and how the product solves their problems.<\/span><\/p>\n

For example, when you write a description for a specific product targeting a working mother, this is certainly completely different from the way of writing for a <\/span><\/p>\n

stay-at-home mother. Certainly, the approach and framework of writing will not be compatible, as each of these categories has its own problems.<\/span><\/p>\n

For example: Let us imagine that your product is a device related to preparing food quickly, so mothers can put food in it<\/span><\/p>\n

to prepare it immediately upon their arrival home, which will not take them any time.<\/span><\/p>\n

Perhaps the appropriate approach for the working mother is the lack of time and her preoccupation due to work, while you cannot use this direction <\/span><\/p>\n

with the stay-at-home mother, because she already has enough time and is not pressured due to work.<\/span><\/p>\n

Therefore, you must find an approach through which you can attract the customer's attention based on their background, interests, and the problems they are looking <\/span><\/p>\n

for solutions to.<\/span><\/p>\n

You must put yourself in your customer's shoes, think as they think, and to achieve this, study everything about your audience. Whenever you have the opportunity <\/span><\/p>\n

to know more about them, do not hesitate to seize and exploit this opportunity.<\/span><\/p>\n

.<\/p>\n

Tips to know more about your customers<\/span><\/h4>\n

Design a profile, or as we call it, a buyer persona for your customers, including name, educational background, <\/span><\/p>\n

interests, and fears; this will serve as the map that guides you to write correctly about them.<\/span><\/p>\n

Follow the places where your audience is heavily present, such as Facebook groups.<\/span><\/p>\n

Launch surveys to know their opinions, what they are thinking about, and what problems they face. You can know more of their opinions <\/span><\/p>\n

about your product to discover what can be improved and worked on to provide a product that meets their requirements.<\/span><\/p>\n

Follow your customers on competitors' pages and platforms and know what they are saying, and are there comparisons made between you and your competitor? And if <\/span><\/p>\n

so, what kind of these comparisons are.<\/span><\/p>\n

If you have an online community for your followers, this will be another place where you can talk to them comfortably and know their opinions on everything <\/span><\/p>\n

related to your product.<\/span><\/p>\n

.<\/p>\n

\n

2- Study the product well<\/span><\/strong><\/span><\/h2>\n

Studying the product that we want to write an accurate and attractive description for comes well as the first of the practices and steps that store and website owners must <\/span><\/p>\n

undertake in order to write a professional and attractive description for this product. Studying the product here means <\/span><\/p>\n

learning about its features, characteristics, benefits, as well as its precise specifications and all information related to it; so that you can describe <\/span><\/p>\n

Write catchy titles.<\/span><\/p>\n

.<\/p>\n

\n

That makes the customer wonder and generates curiosity to know more.<\/span><\/strong><\/span><\/h2>\n

David Ogilvy, the advertising pioneer who has many books talking about how to attract your audience, emphasized the importance of having <\/span><\/p>\n

Catchy headlines in any written content.<\/span><\/p>\n

One of the most important such methods as well when describing a product on the e-commerce store is to review all the competitive features that <\/span><\/p>\n

Made of 100% natural materials in the case of food products, drinks and the like.<\/span><\/p>\n

.<\/p>\n

4- List all competitive product features<\/span><\/strong><\/span><\/h2>\n

Create a scene <\/span><\/p>\n

For the customer to feel that they desperately need your product, create a scene, which means presenting a situation with all the necessary data <\/span><\/p>\n

For the customer to imagine that they are in a dilemma or an unsolvable problem, and then talk about how the product is the ideal solution to this problem. <\/span><\/p>\n

Perhaps the most prominent thing I can talk about in this regard is a product description on the Firebox store as in the image:.<\/span><\/p>\n

.<\/p>\n

.<\/span><\/p>\n

Another flight, and you don't want to be late for it.<\/span><\/strong><\/span><\/h2>\n

However, you find that you will be delayed in looking for your bag, which is similar to the bags of many passengers, and here the store has a product that can <\/span><\/p>\n

Help you, you can get a travel bag designed for you with your picture on it, and thus your problem will be solved in seconds, and you will not be late for.<\/span><\/p>\n

Your next flight.<\/span><\/p>\n

\"Product<\/span><\/p>\n

That is what is called creating a scene brilliantly while exploiting a common problem among travelers. <\/span><\/p>\n

One of the most important factors that positively affect the purchase decision is reviewing and clarifying the product specifications, especially the formal and.<\/span><\/p>\n

Standard specifications for the shopper in an accurate and clear way that helps him to feel the product in his hands before getting it. Formal and <\/span><\/p>\n

Standard specifications are represented in (length - width - height - area - thickness).<\/span><\/p>\n

That are easy for the consumer or shopper to read and understand without trouble or hardship, but at the same time, it is necessary to maintain.<\/span><\/p>\n

Preparing the description for search engines.<\/span><\/p>\n

.<\/p>\n

6- Review product specifications (shape and size)<\/span><\/strong><\/span><\/h2>\n

To your effort in the previous steps, so that all that you do is not effective enough. <\/span><\/p>\n

Your store for search engines (SEO) is one of the most effective ways to market your e-commerce store, and it is just the first step in convincing<\/span><\/p>\n

Anyone to buy your products.<\/span><\/p>\n

.<\/p>\n

7- Use simple language<\/span><\/strong><\/span><\/h2>\n

You can achieve this by starting with Keywords, which are usually the search terms used by buyers <\/span><\/p>\n

To find the product they are shopping for. <\/span><\/p>\n

With a little keyword research, you can quickly discover the best keywords for your store.<\/span><\/p>\n

.<\/p>\n

Extra tip:<\/span><\/strong><\/span><\/h2>\n

Through smartphones, so any site that is not suitable for mobile use is a site out of the competition. <\/span><\/p>\n

SIMPLE RULES TO WRITING A PRODUCT DESCRIPTION THAT SELLS - Aim Higher Africa.<\/span><\/p>\n

Product description template on Firebox store <\/span><\/p>\n

Writing product descriptions <\/span><\/p>\n

Anyone to buy your products.<\/span><\/p>\n

You can achieve this by starting with keywords, which are usually the search terms used by buyers <\/span><\/p>\n

To find the product they are shopping for.<\/span><\/p>\n

With a little keyword research, you can quickly discover the best keywords for your store.<\/span><\/p>\n

Pro tip:<\/strong>Invest in optimizing your e-commerce store and make it smartphone friendly<\/span><\/p>\n

Smartphone friendly-use, now 90% of searches on search engines like Google and website browsing are done<\/span><\/p>\n

Via smartphones, so any website that is not mobile-friendly is out of the competition.<\/span><\/p>\n

This tip, along with SEO-optimizing the description, will boost your site's ranking and provide an exciting and comfortable browsing experience for the customer.<\/b><\/span><\/p>\n

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