{"id":22798,"date":"2020-10-18T12:39:24","date_gmt":"2020-10-18T09:39:24","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=22798"},"modified":"2020-10-18T14:46:22","modified_gmt":"2020-10-18T11:46:22","slug":"how-do-you-reach-attractive-content","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/how-do-you-reach-attractive-content\/","title":{"rendered":"How Can You Create Engaging Content?"},"content":{"rendered":"

\"How<\/p>\n

 <\/p>\n

 <\/p>\n

A new economic model is gaining traction as a result of digitalization and rapid technological change: the \u201cattention economy,\u201d in which <\/span><\/p>\n

content creators and owners of various apps and websites try to capture your attention for as long as possible,<\/span><\/p>\n

and since you\u2019re not the only one publishing content on these platforms, engaging content is your only weapon\u2014and the only <\/span><\/p>\n

option you can\u2019t do without.<\/span><\/p>\n

So your content has to be engaging and unique. I doubt anyone would disagree with that, but the question is: how do we get there? <\/span><\/p>\n

What makes content engaging? That\u2019s the very question we\u2019re trying to answer as follows.<\/span><\/p>\n

.<\/p>\n

Read also:<\/span>9 Common Content Marketing Mistakes to Avoid to Outperform Your Competitors<\/a><\/p>\n

.<\/p>\n

\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/span><\/strong><\/span><\/h2>\n

Engaging content is specialized content\u2014whether it focuses on a particular field or is tailored to a specific audience. Ideally, it does both: that is,<\/span><\/p>\n

Create content that focuses on a particular field and speaks to a specific audience. The key, though, is to first identify the audience you want to reach. <\/span><\/p>\n

\u2026your target audience, then tailor the content to meet their needs.<\/span><\/p>\n

You can start with the content and use it to reach your target audience, or target a specific audience first and then provide content that suits them. Both <\/span><\/p>\n

approaches are valid, and you should tailor your content.<\/span><\/p>\n

.<\/p>\n

Including images and videos<\/span><\/strong><\/span><\/h2>\n

If you work in digital content creation, you\u2019ll know that audiences have become impatient and want to get information <\/span><\/p>\n

as quickly and easily as possible. Remember, your goal is to attract this audience and encourage them to spend as much time as possible on your website or <\/span><\/p>\n

blog. Images and videos can help a great deal in this regard, because people are drawn to what they see. <\/span><\/p>\n

First and foremost, people learn through what they hear. These are easy, fast ways to learn, and as a content creator, you shouldn\u2019t overlook them. <\/span><\/p>\n

\u0645\u0646 \u062d\u0633\u0627\u0628\u0627\u062a\u0643.<\/span><\/p>\n

.<\/p>\n

Read also:<\/span>Four Mistakes Content Marketers Should Avoid<\/a><\/p>\n

.<\/p>\n

Using an informal writing style<\/span><\/strong><\/span><\/h2>\n

Many brands aim to write in a strictly professional style\u2014and there\u2019s nothing inherently wrong with that\u2014but this formality <\/span><\/p>\n

can bore your audience, causing them to stop following you or reading your content. That\u2019s why it\u2019s a good idea to adopt a more<\/span><\/p>\n

informal, personal writing style, so each of your followers or readers feels as though you\u2019re speaking directly to them.<\/span><\/p>\n

This sense of familiarity can have a positive impact on how widely your content spreads and how it resonates with your target audience.<\/span><\/p>\n

.<\/p>\n

\u0631\u0648\u062d \u0627\u0644\u062f\u0639\u0627\u0628\u0629<\/span><\/strong><\/span><\/h2>\n

People love jokes, and even boring topics can become more engaging with a little humor.<\/span><\/p>\n

But be careful\u2014there\u2019s a fine line here. Humor doesn\u2019t mean being crude or vulgar; the goal is simply to add a touch of humor.<\/span><\/p>\n

and fun to your content. Overdoing it or becoming vulgar can have serious consequences.<\/span><\/p>\n

Always make sure you don\u2019t publish anything offensive or hateful. Instead, use jokes sparingly throughout the article, <\/span><\/p>\n

and try to balance your lighthearted remarks with more serious, professional observations.<\/span><\/p>\n

.<\/p>\n

Read also:<\/span>11 content creation lessons from some of the greatest innovators<\/a><\/p>\n

.<\/p>\n

Storytelling<\/span><\/strong><\/span><\/h2>\n

Humans are storytelling animals\u2014as Jonathan Gottschall explores in depth in his book\u2014and people pay close attention to stories, <\/span><\/p>\n

so if you want to create engaging content, try using storytelling in your presentation.<\/span><\/p>\n

These stories can be real-life examples, such as case studies, or illustrations that help people <\/span><\/p>\n

understand a complex or uninteresting subject. The key is not to fall into the trap of presenting information in a dull, narrative style.<\/span><\/p>\n

.<\/p>\n

Sparking the reader\u2019s curiosity<\/span><\/strong><\/span><\/h2>\n

There are plenty of topics we may not be particularly interested in, yet we still find ourselves compelled to click the link <\/span><\/p>\n

and get absorbed in reading. So what\u2019s the secret? It\u2019s the language of suspense and excitement. The more your content contains surprises or something <\/span><\/p>\n

unexpected, the more appealing it is to your audience.<\/span><\/p>\n

Your job is to spark the reader\u2019s enthusiasm and encourage them to read what you write\u2014but that won\u2019t happen overnight, <\/span><\/p>\n

You need consistent practice to create truly engaging content, and writing skills can only be honed through experience.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

    \u062b\u0645\u0629 \u0646\u0645\u0637 \u0627\u0642\u062a\u0635\u0627\u062f\u064a \u062c\u062f\u064a\u062f \u0622\u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0646\u062a\u0634\u0627\u0631\u060c \u0628\u0641\u0639\u0644 \u0627\u0644\u0631\u0642\u0645\u0646\u0629 \u0648\u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u0643\u062b\u064a\u0631\u0629\u060c \u0648\u0647\u0648 \u0645\u0627 \u064a\u0639\u0631\u0641 \u0628\u0640 \u00ab\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647\u00bb\u061b \u062d\u064a\u062b \u064a\u062d\u0627\u0648\u0644 \u0635\u0627\u0646\u0639\u0648 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0648\u0645\u0627\u0644\u0643\u0648 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":22800,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[22577,22578,22579,4812,22450,22580,22581,15474],"class_list":["post-22798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-22577","tag-22578","tag-22579","tag-4812","tag---pdf","tag-22580","tag-22581","tag-15474"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/22798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=22798"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/22798\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/22800"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=22798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=22798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=22798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}