![\"Corporate](\"https:\/\/easy-software.com\/wp-content\/uploads\/2017\/03\/bild-csr.jpg\")
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The principles of successful corporate social responsibility go beyond simply doing good and carrying out a few community-service activities. Successful initiatives <\/span><\/p>\n of corporate social responsibility tell the company\u2019s story, incorporate stakeholder feedback, and position <\/span><\/p>\n the company as a leader on social issues while guiding how community investment funds can be spent most effectively.<\/span><\/p>\n Without these elements, all efforts go to waste. CSR success depends on serving the interests of many<\/span><\/p>\n stakeholders, whose interests may seem to conflict. A company\u2019s social and environmental efforts will not succeed unless they are grounded in <\/span><\/p>\n A clear, well-defined program.<\/span><\/p>\n We identify the key principles for successful corporate social responsibility as follows:<\/span><\/p>\n .<\/p>\n Read also:<\/span>Mistakes Entrepreneurs Make on Social Media<\/a><\/p>\n .<\/p>\n Building a strategy is important in its own right; it is unreasonable to expect corporate social responsibility\u2014or any other initiative\u2014to succeed without <\/span><\/p>\n A guiding strategy\u2014but the situation here is a little different: the goal is to do more than simply develop a strategy. It must be <\/span><\/p>\n aligned with one of the company\u2019s core competencies.<\/span><\/p>\n If the company has achieved success in a particular area\u2014risk management or green production, for example\u2014it is important <\/span><\/p>\n for its community strategy to align with that area. This builds the company\u2019s credibility and helps it stand out in the community.<\/span><\/p>\n \u0628\u0645\u0638\u0647\u0631 \u0627\u0644\u062e\u0628\u064a\u0631.<\/span><\/p>\n .<\/p>\n Read also:<\/span>How Can You Increase Your Company\u2019s Investment in Social Enterprises?<\/a><\/p>\n .<\/p>\n This is one of the most important principles for successful corporate social responsibility. It involves two things. First, the company\u2019s initiatives <\/span><\/p>\n should align with the issues that matter to its target audience or the surrounding community more broadly.<\/span><\/p>\n Second, customers are a powerful force: they can reward or punish a company, and companies need to keep that in mind. For example, <\/span><\/p>\n a Cone Communications CSR study found that 87% of consumers would purchase a product because it came from a company that supports <\/span><\/p>\n a social or environmental cause they care about.<\/span><\/p>\n \n Consumers reward socially responsible companies through brand loyalty, donations to support charitable businesses, <\/span><\/p>\n and purchases of products that deliver social benefits.<\/span><\/p>\n On the other hand, consumers are also willing to use their purchasing power to punish companies that have acted irresponsibly. <\/span><\/p>\n or harmful, through boycotts and negative social media campaigns.<\/span><\/p>\n .<\/p>\nBuilding the Strategy<\/span><\/strong><\/span><\/h2>\n
\u0642\u0636\u0627\u064a\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><\/strong><\/span><\/h2>\n