{"id":22344,"date":"2020-08-16T18:18:49","date_gmt":"2020-08-16T15:18:49","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=22344"},"modified":"2020-08-16T04:20:10","modified_gmt":"2020-08-16T01:20:10","slug":"optimal-marketing-of-health-care-products","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/optimal-marketing-of-health-care-products\/","title":{"rendered":"Optimal Marketing for Healthcare Products Before the Sale"},"content":{"rendered":"

\"The<\/p>\n

Health and wellness products have recently become widely marketed and sold on social media. This prompted me to share some <\/span><\/p>\n

tips and suggestions for marketing them effectively before putting them up for sale.<\/span><\/p>\n

First, think carefully about the target audience you\u2019re trying to reach. What challenges do they face? What do they want? Highlight your product\u2019s features <\/span><\/p>\n

and benefits, and use the educational post that comes with it to help solve many of the potential problems<\/span><\/p>\n

\u0642\u062f \u062a\u0648\u0627\u062c\u0647\u0647\u0627.<\/span><\/p>\n

 <\/p>\n

Let\u2019s say you have a CBD product that helps people who have trouble sleeping. Instead of putting it up for sale, share a post on <\/span><\/p>\n

on Facebook, with the headline \u201cFour Strategies for Better Sleep.\u201d<\/span><\/p>\n

Now, who will see it? Probably two groups: those who fall asleep easily and sleep like babies, who have no <\/span><\/p>\n

problems, and those who already struggle with getting enough sleep\u2014the target audience. So focus on what your product offers and the problem<\/span><\/p>\n

\u0627\u0644\u062a\u064a \u064a\u0630\u0644\u0644\u0647\u0627.<\/span><\/p>\n

Of course, all of this makes sense so far. But to be a good marketer, showcase some imitations of your original product, and<\/span><\/p>\n

explain how to tell them apart. Remember that most marketing scenarios require effort and persistence.<\/span><\/p>\n

Once your post captures the target audience\u2019s attention, it will go a long way toward solving those problems; as a result, you will have managed to <\/span><\/p>\n

A conversation starter that paves the way for a chat with them, where you can explain all the relevant details about your product.<\/span><\/p>\n

You can also share tips in your posts to help your target audience sleep better, with suggestions that help them <\/span><\/p>\n

unwind before bed, such as:<\/span><\/p>\n

- Which foods should you avoid?<\/span><\/p>\n

- How can you position your pillow to sleep better?<\/span><\/p>\n

- What practices can help you sleep or meditate?<\/span><\/p>\n

The inevitable result is that only people who are sleep-deprived will relate to you and engage\u2014and you may get an invitation to take part in a <\/span><\/p>\n

open conversation, but that\u2019s not a step toward buying your product.<\/span><\/p>\n

Of course, you\u2019ll need a highly persuasive, polished post to get to this point. So try an engaging post, such as: \u201cHere are 14 proven steps <\/span><\/p>\n

to improve your sleep. Contact me for more information and to get this free guide.\u201d That way, you\u2019ve prompted them <\/span><\/p>\n

to get in touch with you, whether they intended to or not.<\/span><\/p>\n

\"These<\/p>\n

Along the same lines, let\u2019s say your CBD product treats back pain. Publish a post about the importance of diet in getting rid of <\/span><\/p>\n

Excess body fat, or the importance of exercise in helping with weight loss and, in turn, easing back pain.<\/span><\/p>\n

However, you should cover all the ways your product can help and explore the problems that may worsen if <\/span><\/p>\n

these symptoms are ignored, identifying the areas where strategies, tactics, and suggestions can help solve <\/span><\/p>\n

\u0647\u0630\u0647 \u0627\u0644\u0645\u0634\u0643\u0644\u0629.<\/span><\/p>\n

them. Ultimately, you\u2019re sure to attract many people dealing with these problems and will be able to connect <\/span><\/p>\n

and have conversations with them. You can then present and successfully market your product.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

\u0627\u0646\u062a\u0634\u0631\u062a \u0645\u0624\u062e\u0631\u064b\u0627 \u0639\u0645\u0644\u064a\u0627\u062a \u062a\u0633\u0648\u064a\u0642 \u0648\u0628\u064a\u0639 \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0639\u0646\u0627\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u0629 \u0639\u0628\u0631 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u061b \u0645\u0627 \u062f\u0641\u0639\u0646\u064a \u0625\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u0628\u0639\u0636 \u0627\u0644\u0646\u0635\u0627\u0626\u062d \u0648\u0627\u0644\u0627\u0642\u062a\u0631\u0627\u062d\u0627\u062a \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0623\u0645\u062b\u0644 \u0644\u0647\u0627 \u0642\u0628\u0644 \u0637\u0631\u062d\u0647\u0627 \u0644\u0644\u0628\u064a\u0639. \u0623\u0648\u0644\u0627\u064b\u060c [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":22346,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[781,21889,21890,21891],"class_list":["post-22344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-781","tag-21889","tag-21890","tag-21891"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/22344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=22344"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/22344\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/22346"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=22344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=22344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=22344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}