{"id":22313,"date":"2020-08-12T12:12:24","date_gmt":"2020-08-12T09:12:24","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=22313"},"modified":"2020-08-12T04:18:12","modified_gmt":"2020-08-12T01:18:12","slug":"the-future-of-franchise","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/the-future-of-franchise\/","title":{"rendered":"The Future of Franchising and Adapting to Change"},"content":{"rendered":"

\"Franchising:<\/p>\n

 <\/p>\n

The coronavirus crisis has created an opportunity to reassess companies\u2019 operations, plans, and ways of working\u2014one positive aspect of the crisis. <\/span><\/p>\n

Responding to the crisis, if we\u2019re talking about the future of franchising, requires franchisors to support <\/span><\/p>\n

franchisees and customers and help guide them toward the best ways to adapt to current conditions.<\/span><\/p>\n

However, this is only a temporary response, and nothing can be built on it. When a crisis occurs, the right course of action is to try to <\/span><\/p>\n

mitigate its effects, then, at a later stage, consider how to develop the business and update plans. This is where we can find the connection between <\/span><\/p>\n

The future of franchising and the COVID-19 crisis: business practices are unlikely to remain as they were before the pandemic, let alone how we deal with <\/span><\/p>\n

\u0627\u0644\u0639\u0645\u0644\u0627\u0621.. \u0625\u0644\u062e.<\/span><\/p>\n

.<\/p>\n

Read also:<\/span>10 Important Secrets You Should Know Before Buying a Franchise<\/a><\/p>\n

.<\/p>\n

franchise digitalization<\/span><\/strong><\/span><\/h2>\n

Dealing with crises, whatever their nature, therefore requires two approaches. The first is short-term. In the current situation, we can say that <\/span><\/p>\n

the virtual model and remote work served as the short-term strategy.<\/span><\/p>\n

However, wisdom dictates that this temporary response should be aligned with the long-term strategies established to shape the direction of <\/span><\/p>\n

and define the nature of business going forward.<\/span><\/p>\n

Therefore, the second approach to managing crises\u2014the long-term strategy\u2014should focus on <\/span><\/p>\n

digitizing franchises and taking advantage of the accelerated pace of digital transformation in this area, since the shift to digital was already underway <\/span><\/p>\n

before COVID-19. Instead, the pandemic should be used to accelerate the adoption of digital technology in franchising.<\/span><\/p>\n

\"The<\/p>\n

It is true that various franchise businesses are now resuming operations and returning to their workplaces, while observing social distancing <\/span><\/p>\n

and following the various health measures and guidelines. However, this response should not be temporary. Franchises, <\/span><\/p>\n

like other businesses, should make compliance with health and preventive standards a permanent practice.<\/span><\/p>\n

Although this may be easy to do, it offers an important advantage: customers won\u2019t forget the brands <\/span><\/p>\n

that looked after their health and safety during the crisis and made customer well-being an ongoing priority\u2014something that has a positive impact <\/span><\/p>\n

on their trust in these brands and, in turn, on revenue and profits.<\/span><\/p>\n

.<\/p>\n

Read also:<\/span>A Simple Introduction to the Concept of Franchising<\/a><\/p>\n

.<\/p>\n

\u062f\u0631\u0648\u0633 \u0627\u0644\u0646\u0627\u062c\u064a\u0646<\/span><\/strong><\/span><\/h2>\n

The COVID-19 pandemic is not the first crisis to affect businesses across industries. Some brands have managed<\/span><\/p>\n

to weather these crises and respond positively; some businesses have even benefited from them by<\/span><\/p>\n

\u0647\u0630\u0647 \u0627\u0644\u0643\u0648\u0627\u0631\u062b.<\/span><\/p>\n

As we seek to envision the future of franchising, we must learn from these survivors\u2014lessons that will help us endure <\/span><\/p>\n

in the market during that crisis first, and then trying to lay the general foundations for a long-term strategy for the future.<\/span><\/p>\n

But the most important lesson we can learn from crises is that adapting is essential\u2014even a condition for survival. Those who fail to adapt to changing <\/span><\/p>\n

world conditions will cease to exist, overtaken by a world and events that change at an extraordinary pace. The future of franchising depends on its ability to adjust <\/span><\/p>\n

and adapt to everything unexpected and new, whether these developments are positive or negative. Adaptation is essential in every <\/span><\/p>\n

\u0627\u0644\u062d\u0627\u0644\u0627\u062a.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u0623\u062a\u0627\u062d\u062a \u0623\u0632\u0645\u0629 \u0641\u064a\u0631\u0648\u0633 \u0643\u0648\u0631\u0648\u0646\u0627 \u0627\u0644\u0641\u0631\u0635\u0629 \u0644\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0646\u0638\u0631 \u0641\u064a \u0639\u0645\u0644\u064a\u0627\u062a \u0648\u062e\u0637\u0637 \u0648\u0637\u0631\u064a\u0642\u0629 \u0623\u062f\u0627\u0621 \u0627\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u0648\u0647\u0630\u0627 \u0623\u062d\u062f \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0644\u0647\u0630\u0647 \u0627\u0644\u0623\u0632\u0645\u0629\u060c \u0648\u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0647\u0630\u0647 \u0627\u0644\u0623\u0632\u0645\u0629 \u064a\u062a\u0637\u0644\u0628\u060c \u0625\u0630\u0627 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":22314,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[21364,21847,21848,21365,21693,5712,21368,21369,21371],"class_list":["post-22313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-21364","tag-21847","tag-21848","tag-21365","tag-21693","tag-5712","tag-21368","tag-21369","tag-21371"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/22313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=22313"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/22313\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/22314"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=22313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=22313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=22313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}