{"id":21552,"date":"2020-04-28T20:20:59","date_gmt":"2020-04-28T17:20:59","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=21552"},"modified":"2021-01-27T11:34:30","modified_gmt":"2021-01-27T08:34:30","slug":"how-to-market-eco-friendly-products","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/how-to-market-eco-friendly-products\/","title":{"rendered":"How to Market Eco-Friendly Products"},"content":{"rendered":"

\"\"<\/p>\n

 <\/p>\n

Businesses are seeing a steady increase in eco-friendly products and services, known as green products. Selling them has become <\/span><\/p>\n

a hot topic, but the bigger question is how to market them effectively to ensure they reach customers, especially <\/span><\/p>\n

since they usually cost more than conventional alternatives.<\/span><\/p>\n

Even so, customers and consumers are increasingly choosing eco-friendly products by conserving energy or <\/span><\/p>\n

resources, or by reducing the use of toxic materials and pollutants and cutting down on waste.<\/span><\/p>\n

The major companies\u2019 broad diversification and abundant offerings of green products and services are clear evidence that many <\/span><\/p>\n

consumers have already started buying these products. Organic foods, household cleaning products, and products<\/span><\/p>\n

made from recycled, environmentally friendly materials\u2014for example\u2014are now widely used,<\/span><\/p>\n

\u0648\u0633\u0647\u0644\u0629 \u0627\u0644\u0645\u0646\u0627\u0644.<\/span><\/p>\n

\u0647\u0630\u0627 \u0644\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/a> and green services are not as straightforward as some believe. A recent study conducted <\/span><\/p>\n

in the United States found that seven out of ten Americans support labeling green products as \u201cgreen\u201d <\/span><\/p>\n

as a marketing tactic. Statistics on such products are also surprisingly scarce.<\/span><\/p>\n

Because there is no definition or classification of environmentally friendly businesses, it is difficult to gather information about them. <\/span><\/p>\n

As a result, information about eco-friendly businesses is scarce, including agencies and franchise owners offering eco-friendly products.<\/span><\/p>\n

To build consumer trust and increase sales, you should evaluate your promotional campaign using objective criteria.<\/span><\/p>\n

In this regard, consider what happened when Ford Motor Company published an advertisement about its new factory, <\/span><\/p>\n

which was designed to meet environmental protection standards. Some critics viewed it as an attempt to distract from the poor fuel economy of the company\u2019s <\/span><\/p>\n

SUVs.<\/span><\/p>\n

Therefore, before launching a marketing campaign for eco-friendly green products, consider these key factors for success:<\/strong><\/span><\/p>\n

.<\/p>\n

Encourage retailers to sell green products:<\/strong><\/span><\/h2>\n

Because most consumers do not necessarily buy them out of concern for environmental protection, growth in sales of organic foods and energy-efficient appliances <\/span><\/p>\n

for example, is largely due to shoppers\u2019 desire to buy healthy foods while also achieving <\/span><\/p>\n

Save money. Here, we need to answer the key question on every consumer\u2019s mind: \u201cWhat\u2019s in it for me?\u201d<\/span><\/p>\n

.<\/p>\n

\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0645\u0627\u0644:<\/span><\/strong><\/span><\/h2>\n

There\u2019s no doubt that saving money while helping the environment matters to consumers, especially when a product is expensive. In that case, the marketing message should <\/span><\/p>\n

focus on the value consumers will receive through lower costs over the product\u2019s life cycle <\/span><\/p>\n

or useful life. For example, fluorescent bulbs and energy-efficient water heaters not only benefit <\/span><\/p>\n

the environment, but also save buyers a significant amount of money over time.<\/span><\/p>\n

.<\/p>\n

\n
<\/div>\n<\/div>\n

Promote safety and health:<\/span><\/strong><\/span><\/h2>\n

Some people, for example, prefer composite packaging materials, even though they cost more, to pressure-treated boards impregnated with <\/span><\/p>\n

toxic, and require labor-intensive painting or treatment to achieve the desired colors, as well as the use of chemical preservatives; which <\/span><\/p>\n

requires an emphasis on the product\u2019s contribution to improving consumer health.<\/span><\/p>\n

Some studies have shown that consumers care more about a product\u2019s benefits and features, such as \u201csafe for children\u201d and \u201ccontains no <\/span><\/p>\n

toxic ingredients,\u201d than about features such as \u201cpackaged in recyclable and reusable materials.\u201d<\/span><\/p>\n

.<\/p>\n

Make products convenient for consumers:<\/strong><\/span><\/h2>\n

Early green product marketing campaigns did not take consumer convenience into account. The failure of electric cars is attributed <\/span><\/p>\n

to their need for frequent recharging\u2014in other words, the inconvenience this causes consumers. This convenience factor should therefore be considered in <\/span><\/p>\n

Green Products.<\/span><\/p>\n

For example, California and Virginia allow drivers of hybrid cars (which use two fuel systems) to drive alone <\/span><\/p>\n

in heavily congested traffic\u2014a benefit Toyota has also promoted to make life easier for drivers in high-traffic areas.<\/span><\/p>\n

Ultimately, your product may have the potential to help save the environment, but consumers will be more inclined to buy it if it also saves <\/span><\/p>\n

them time, effort, and money, benefits their health, and serves their safety needs.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u064a\u0634\u0647\u062f \u0642\u0637\u0627\u0639 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0632\u064a\u0627\u062f\u0629 \u062a\u062f\u0631\u064a\u062c\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0635\u062f\u064a\u0642\u0629 \u0644\u0644\u0628\u064a\u0626\u0629\u060c \u0648\u0627\u0644\u062a\u064a \u064a\u0637\u0644\u0642 \u0639\u0644\u064a\u0647\u0627 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062e\u0636\u0631\u0627\u0621\u061b \u0625\u0630 \u0623\u0635\u0628\u062d \u0628\u064a\u0639\u0647\u0627 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0648\u0636\u0648\u0639 \u0627\u0644\u0633\u0627\u0639\u0629\u060c \u0644\u0643\u0646 \u0627\u0644\u0623\u0647\u0645 \u0645\u0646 \u0630\u0644\u0643 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":21553,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[13054,21303,781,21304,2333,21306,21305,21302],"class_list":["post-21552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-13054","tag-21303","tag-781","tag-21304","tag-2333","tag-21306","tag-21305","tag-21302"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/21552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=21552"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/21552\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/21553"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=21552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=21552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=21552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}