{"id":21100,"date":"2020-02-18T16:16:47","date_gmt":"2020-02-18T13:16:47","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=21100"},"modified":"2020-02-18T01:29:30","modified_gmt":"2020-02-17T22:29:30","slug":"the-magic-plan-for-success","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/the-magic-plan-for-success\/","title":{"rendered":"The magical plan for achieving success"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/s3.amazonaws.com\/pas-wordpress-media\/content\/uploads\/2015\/10\/shutterstock_185668376-653x339.jpg\" alt=\"\u0646\u062a\u064a\u062c\u0629 \u0628\u062d\u062b \u0627\u0644\u0635\u0648\u0631 \u0639\u0646 \u202aplan for success\u202c\u200f\" width=\"594\" height=\"309\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Do you love magic? We don\u2019t mean tricks or magic shows. We\u2019re talking about how to create a business plan with everything you need to succeed <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and without the things that could undermine you and keep you from reaching your goal. That\u2019s what you\u2019ll find in the book<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u00ab Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life\u00bb.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This book will help you apply abstract thinking to achieve financial gains, reach the highest positions, and<a href=\"https:\/\/www.ibtdi.com\/en\/10-marketing-ideas-out-of-the-box\/\">Thinking outside the box<\/a>.<\/span><\/p>\n<p>.<\/p>\n<blockquote><p>&nbsp;<\/p><\/blockquote>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>Lessons from the book Alchemy<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">By reading the book, you\u2019ll come away with many valuable lessons that can change how you think about carrying out tasks and developing campaigns <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">for marketing and advertising, as well as how you target your audience. Here are perhaps the three most important lessons:<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>Lesson One: Acting irrationally sometimes helps you outperform your competitors<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">It\u2019s easy to put people into certain categories and predict how they\u2019ll behave. We might think people act the way we expect them to, right? In reality, this couldn\u2019t be further from <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">It is about the truth. While science and logic have brought about major changes in our society, we still cannot understand how people think. The book argues that <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">acting irrationally can sometimes help you get ahead of your competitors, especially in business.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The book offers examples, including how some people prefer toothpaste with different colors, even though it offers no actual benefit. It is simply a matter of <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">design and innovation: the extra stripe of color in the toothpaste makes you feel as if you\u2019re getting more of it and taking especially good care of your teeth.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\">\n<blockquote><p>&nbsp;<\/p><\/blockquote>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>Lesson Two: Small things can make a big difference<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Pay attention to the little details and focus on simple things that many people tend to overlook. Companies now spend large sums to understand their customers, while it is possible to <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">To save themselves all this effort by focusing on the small details, the book emphasizes that these little things can make a big difference and can <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">bring about change that is impossible to anticipate or predict.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>Lesson Three: Let go of average customers to achieve greater success<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">People always want more. They tend to be captivated by\u2014and drawn to\u2014the feeling that there\u2019s something they don\u2019t know. That\u2019s why the book argues that planning for the typical buyer is outdated <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">if you work in any area of business or do any kind of <a href=\"https:\/\/www.ibtdi.com\/en\/marketing-messages\/\">Marketing<\/a>, steer clear of this tactic and look for what is outside the <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">ordinary. Target the extreme\u2014or, in other words, people who won\u2019t settle for the ordinary\u2014and this way, you\u2019ll find that you\u2019ve attracted as many people as possible <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0645\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>Secret tricks you\u2019ll learn from the book<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Companies assume that people\u2019s behavior is predictable and that they always act logically, but this isn\u2019t true.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Small things that may seem unnecessary can have a huge impact on people\u2019s behavior.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Everyday customers have not become the target audience.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u0647\u0644 \u062a\u062d\u0628 \u0627\u0644\u0633\u062d\u0631\u061f.. \u0644\u0627 \u0646\u0642\u0635\u062f \u0647\u0646\u0627 \u0627\u0644\u062d\u064a\u0644 \u0648\u0627\u0644\u0623\u0644\u0639\u0627\u0628 \u0627\u0644\u0633\u062d\u0631\u064a\u0629\u060c \u0644\u0643\u0646\u0646\u0627 \u0646\u062a\u062d\u062f\u062b \u0639\u0646 \u0643\u064a\u0641\u064a\u0629 \u0648\u0636\u0639 \u062e\u0637\u0629 \u0639\u0645\u0644 \u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0643\u0644 \u0627\u0644\u0645\u0642\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0624\u0647\u0644\u0643 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d\u060c \u0648\u0627\u0644\u062a\u064a<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":21101,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[779,8223,781,20955,12307,20956,20954],"class_list":["post-21100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-779","tag-8223","tag-781","tag-20955","tag-12307","tag--alchemy","tag-20954"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/21100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=21100"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/21100\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/21101"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=21100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=21100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=21100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}