{"id":21025,"date":"2020-02-12T18:18:24","date_gmt":"2020-02-12T15:18:24","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=21025"},"modified":"2020-02-12T03:10:04","modified_gmt":"2020-02-12T00:10:04","slug":"telephone-marketing","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/telephone-marketing\/","title":{"rendered":"Phone Marketing: How Can You Attract Customers?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/gsa-marketing.co.uk\/wp-content\/uploads\/2017\/01\/call-center-1015274_960_720-e1532695344139.jpg\" alt=\"\u0646\u062a\u064a\u062c\u0629 \u0628\u062d\u062b \u0627\u0644\u0635\u0648\u0631 \u0639\u0646 \u202aTelephone marketing\u202c\u200f\" width=\"694\" height=\"390\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Telemarketing is a tool companies use to reach and influence target customers and attract them <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">to do business with you, buy your products, or use the services you provide.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Of course, telemarketing carries some risks, since the telephone is first and foremost a personal tool, used most often <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">for personal matters. That makes it difficult for a marketer or salesperson to intrude on this private space.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">But this fear can cause a company to miss major opportunities. If this approach succeeds, the company can achieve a significant increase in sales and recruit for it <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0639\u0645\u0644\u0627\u0621\u064b \u0643\u062b\u064a\u0631\u064a\u0646.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\">\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>How should you make a phone call?<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">It\u2019s not a good idea to call someone just because they have a problem and promise to solve the issue that\u2019s troubling them or causing them difficulty. Instead, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">you should treat the phone call as a later stage\u2014a follow-up step. There needs to be some groundwork first: the prospect should already have received <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">a message or email telling them about the company, its services and products, and so on.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Then, as the next step, make the phone call. Your focus should simply be on setting up an appointment or meeting with the prospect, where you can talk <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">in more detail about the company and its services.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">In these interviews, you should make it a priority to get to know your target customers closely and explore their problems, needs, and wants, so that <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">you can use these insights as your point of entry and influence them.<\/span><\/p>\n<p>.<\/p>\n<div class=\"blfwncu blfwncu-clearfix blfwncu-post-middle blfwncu-float-center blfwncu-align-center blfwncu-column-1\" style=\"text-align: center;\">\n<div id=\"blfwncu-69289-1795390112\" class=\"blfwncu-container blfwncu-type-code\" data-adid=\"69289\" data-type=\"code\"><\/div>\n<\/div>\n<p style=\"text-align: center;\">\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>\u0628\u0645\u0646 \u062a\u062a\u0635\u0644\u061f<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Customer outreach and phone calls should never be done casually or without careful planning. Marketers must first conduct thorough research to identify<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> the customers they should target. Not every customer is a good fit for every product\u2014each product has its own customers.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">It is also important to contact and interview key people at the company who have the authority to make decisions, because <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">there is little value in spending time and effort on someone who has no influence and cannot sign the deal.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">So, a connection or phone call is the step that follows extensive research and preparation. It is also the path\u2014the means through which we move forward <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">with the work and reach it. Then the actual conversations and meetings with clients begin.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Based on the above, a phone call can be seen as the result of the long, painstaking effort that goes into it beforehand, and the step that leads to what comes next, provided <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">that it is the marketing tool being used here.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641\u064a\u0629 \u0647\u0648 \u0625\u062d\u062f\u0649 \u0627\u0644\u0648\u0633\u0627\u0626\u0644 \u0623\u0648 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646\u060c \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0641\u064a\u0647\u0645\u060c \u0648\u062c\u0630\u0628\u0647\u0645 \u0644\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639\u0643\u060c \u0648\u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u0646\u0643<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":21026,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[7340,20865,20863,12307,6603,5436,20864,293],"class_list":["post-21025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-7340","tag-20865","tag-20863","tag-12307","tag-6603","tag-5436","tag-20864","tag-293"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/21025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=21025"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/21025\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/21026"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=21025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=21025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=21025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}