{"id":20986,"date":"2020-02-10T20:20:47","date_gmt":"2020-02-10T17:20:47","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=20986"},"modified":"2020-02-10T00:32:28","modified_gmt":"2020-02-09T21:32:28","slug":"fake-audiences-and-networking-sites","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/fake-audiences-and-networking-sites\/","title":{"rendered":"Fake Audiences and Social Media: Avoid Falling into the Trap"},"content":{"rendered":"

\"\u0646\u062a\u064a\u062c\u0629<\/p>\n

 <\/p>\n

Social media seems to have significantly changed the tools and strategies people use to communicate with one another, as well as the ways customers and companies communicate. As <\/span><\/p>\n

it has swept across the world, the internet has taken hold, and the information revolution has transformed industries, many new terms have emerged. These include: <\/span><\/p>\n

digital economy<\/a>\u060c E-commerce<\/a>\u060c Entrepreneurship<\/a>\u060c Digital marketing<\/a>, smart markets, and other aspects of the world of <\/span><\/p>\n

Finance and business.<\/span><\/p>\n

Perhaps all these new terms reflect the real impact of social media across every sector of the economy. There\u2019s no doubt these platforms have made it possible to <\/span><\/p>\n

deliver many benefits to marketers, entrepreneurs, and startup founders alike. Some might assume these benefits are limited to businesspeople and owners of<\/span><\/p>\n

leading brands, but in reality, social media\u2019s capabilities have extended to supporting small and medium-sized businesses, helping drive the growth of the <\/span><\/p>\n

entrepreneurial sector around the world.<\/span><\/p>\n

So we can say that social media has given entrepreneurs a real opportunity to grow their small and medium-sized businesses, as well as the opportunity to establish <\/span><\/p>\n

Audiences in the interactive social networking space.<\/span><\/p>\n

Given the significant impact social media has had on various economic sectors and entrepreneurship, some entrepreneurs may turn to buying followers <\/span><\/p>\n

\u2014also known as \u201cfake audiences\u201d\u2014to dress up their business accounts on social media when they first launch and inflate their subscriber counts. <\/span><\/p>\n

or followers, believing they will help them attract more genuine followers. In reality, these fake audiences have a negative impact, and some may feel that\u2026 <\/span><\/p>\n

This can leave business owners and brand managers feeling anxious as they watch their competitors\u2019 social media presence grow while their own businesses remain stagnant.<\/span><\/p>\n

What is striking is that fake followers can cause significant harm to entrepreneurs. But where do fake audiences come from? Some <\/span><\/p>\n

studies suggest that fake subscribers come from online platforms specializing in \u201cclick farming,\u201d which are widespread across the internet. These platforms are <\/span><\/p>\n

This practice is widespread in Asia, where some companies hire hundreds of workers for minimum wage and give them tools to \u201cfollow\u201d brands on Facebook, <\/span><\/p>\n

Twitter, Instagram, and other social media accounts throughout the day.<\/span><\/p>\n

.<\/p>\n

\n

\n

Some entrepreneurs may buy large numbers of fake followers or subscribers for a new social media account to boost its follower base. <\/span><\/p>\n

This creates a false sense of popularity, in the belief that it will attract real subscribers to the company\u2019s accounts. In <\/span><\/p>\n

reality, however, it has a negative effect.<\/span><\/p>\n

.<\/p>\n

\n

Fake audiences erode trust in companies.<\/strong><\/span><\/h2>\n
\n
<\/div>\n<\/div>\n

There\u2019s no doubt that customer engagement is an important part of a successful, sustainable social media strategy. When companies\u2019 accounts on<\/span><\/p>\n

\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0628\u062c\u0645\u0627\u0647\u064a\u0632 \u0645\u0632\u064a\u0641\u0629\u060c \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u064a\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u064a\u0646\u060c \u0648\u0627\u0644\u0630\u064a\u0646 \u0642\u062f \u064a\u0634\u0639\u0631\u0648\u0646 \u0628\u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0643 \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0648\u0627\u062c\u062f\u0648\u0646 \u0648\u0633\u0637 \u062c\u0645\u0627\u0647\u064a\u0631 \u0645\u0632\u064a\u0641\u0629\u061b\u00a0 <\/span><\/p>\n

ultimately driving them away and causing them to stop following the activities of companies that take this approach.<\/span><\/p>\n

.<\/p>\n

\n

Fake Fans<\/strong><\/span><\/h2>\n

The people behind \u201cGoogle and Facebook\u201d know exactly who is following them and monitor the online interactions companies have with customers. If the majority of <\/span><\/p>\n

If your social media followers are fake, the marketing data your business generates will be unreliable, ultimately leading to a loss of trust <\/span><\/p>\n

in companies or brands.<\/span><\/p>\n

.<\/p>\n

\n

\u00a0Brand Embarrassment<\/strong><\/span><\/h2>\n

With the rapid evolution of social media, users can easily identify fake followers attracted by brands. <\/span><\/p>\n

Many websites, such as \u201cStatus People,\u201d make it possible to quickly and comprehensively analyze social media accounts <\/span><\/p>\n

and tell users how many fake accounts are following companies.<\/span><\/p>\n

Ultimately, it\u2019s essential to grow and strengthen your social media following so you can better understand your customers and engage with them regularly, <\/span><\/p>\n

and the only way to do that is to invest the time, energy, and resources in building it\u2014bringing you closer to creating more meaningful value.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u064a\u0628\u062f\u0648 \u0623\u0646 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0633\u0627\u0647\u0645\u062a \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0641\u064a \u062a\u063a\u064a\u064a\u0631 \u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0628\u064a\u0646 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0648\u0643\u0630\u0644\u0643 \u0628\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u0641\u0645\u0639 \u0627\u0643\u062a\u0633\u0627\u062d\u0647\u0627 \u0639\u0627\u0644\u0645\u0646\u0627\u060c \u0648\u0633\u064a\u0637\u0631\u0629 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0648\u0637\u063a\u064a\u0627\u0646 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":20987,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[20829,18161,186,4147,20828,783,12307,828,20830,793,794,19358,7937],"class_list":["post-20986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-20829","tag-18161","tag-186","tag-4147","tag-20828","tag-783","tag-12307","tag-828","tag-20830","tag-793","tag-794","tag-19358","tag-7937"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/20986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=20986"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/20986\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/20987"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=20986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=20986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=20986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}