Marketing<\/a> depends on a relationship between the producer or distributor and the consumer. At its core, marketing is the art of initiating relationships, <\/span><\/p>\nnetworking, and building bridges to as many potential consumers as possible. But the bridge consumers cross to reach a product is public relations.<\/span><\/p>\nThis path between the consumer and the product, which we have called \u201cpublic relations,\u201d is initiated and established by marketers, with producers and service providers behind them <\/span><\/p>\nand so on. However, the consumer\u2019s role comes later: if they are convinced by the services and products presented to them, they will cover the remaining half of the journey and become <\/span><\/p>\na regular customer of one company or another.<\/span><\/p>\n\n
Building a Brand Image<\/strong><\/span><\/h2>\nWhat exactly does public relations do? Or what are its main objectives? In fact, it aims to do two things: say something positive about the organization and work<\/span><\/p>\n to build a positive image of the organization in the community where it operates, or among a particular group it seeks to reach.<\/span><\/p>\nNaturally, establishing this positive image of a company among its customers is one of the most important marketing gains a marketer can pursue<\/span><\/p>\n This is because a positive brand image is the first step toward building a profitable, long-term relationship with the target audience.<\/span><\/p>\nAccordingly, public relations is defined in various marketing publications as all communication activities undertaken to strengthen relationships and build bridges of <\/span><\/p>\nunderstanding between an organization and its customers, with the aim of creating a positive image of the organization in their minds.<\/span><\/p>\n.<\/p>\n
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Public Relations as an Ongoing Activity<\/strong><\/span><\/h2>\n\n
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The work of public relations professionals never ends, and they cannot stop at any one point. Even if they succeed in creating a positive image of a company in the community where it <\/span><\/p>\noperates, or even manage to build a strong reputation, they will find themselves responsible for two parallel yet distinct tasks.<\/span><\/p>\nFirst, they must work to sustain that positive reputation. After all, other competitors are working toward the same goal and want to capture as much <\/span><\/p>\nA share of customers\u2014the customers are the prize everyone is fighting over.<\/span><\/p>\nOn the other hand, they\u2014meaning public relations professionals\u2014seek to enter new markets, attract new customers, and build a strong reputation for the company in <\/span><\/p>\n\u0645\u062c\u062a\u0645\u0639\u0627\u062a \u062c\u062f\u064a\u062f\u0629.<\/span><\/p>\n.<\/p>\n
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Two-Way Relationships<\/strong><\/span><\/h2>\nThe role of public relations, whether in one company or another, is not limited to targeting customers, nor is it confined to working with external communities, <\/span><\/p>\nrather, the starting point is inside the company, not the other way around.<\/span><\/p>\nA company\u2019s internal audience is the foundation on which its reputation is built. Public relations employees are also part of that internal audience, and they must be <\/span><\/p>\nconvinced of the company\u2019s role and standing, and of the value of what it offers, so they can do their jobs to the best of their ability. Otherwise, how can someone convince anyone of something they themselves<\/span><\/p>\n \u063a\u064a\u0631 \u0645\u0642\u062a\u0646\u0639 \u0628\u0647\u061f!<\/span><\/p>","protected":false},"excerpt":{"rendered":" \u0643\u0644 \u0634\u064a\u0621 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0631\u0647\u0648\u0646 \u0628\u0648\u062c\u0648\u062f \u0639\u0644\u0627\u0642\u0629 \u0645\u0627 \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u0645\u0648\u0632\u0639 \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u060c \u0641\u0647\u0648\u060c \u0623\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u0623\u0635\u0644 \u0648\u0627\u0644\u062c\u0648\u0647\u0631\u060c \u0641\u0646 \u062a\u062f\u0634\u064a\u0646 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a\u060c \u0641\u0646 \u0627\u0644\u062a\u0634\u0628\u064a\u0643\u060c [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":20608,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[4367,5436,13814,20455,20453,20454],"class_list":["post-20607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-4367","tag-5436","tag-13814","tag-20455","tag-20453","tag-20454"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/20607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=20607"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/20607\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/20608"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=20607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=20607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=20607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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