{"id":20413,"date":"2019-12-18T20:20:13","date_gmt":"2019-12-18T17:20:13","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=20413"},"modified":"2019-12-18T00:14:07","modified_gmt":"2019-12-17T21:14:07","slug":"success-story-of-the-founder-of-jotun-paints","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/success-story-of-the-founder-of-jotun-paints\/","title":{"rendered":"The Success Story of the Founder of Jotun Paints"},"content":{"rendered":"

\"\u0646\u062a\u064a\u062c\u0629<\/p>\n

\n

The comfort and beauty we enjoy today are thanks to people who thought, innovated, and wanted to give life a different shape, each in their own field. We shine a light on the lives of <\/span><\/p>\n

these individuals to learn how they succeeded. In this feature, we explore the life of Norwegian entrepreneur Odd Gleditsch, who brought beautiful colors into our homes by founding <\/span><\/p>\n

Jotun Paints. Odd opened his first store in Sandefjord, Norway, offering specialized services for ships alongside the sale of painting tools and cans of paint. <\/span><\/p>\n

Odd played a very special role in the development of Jotun, where he served as CEO from 1926 to 1967. His personality had an <\/span><\/p>\n

extraordinary impact on the company, its employees, and its customers alike.<\/span><\/p>\n

\n

\n<\/blockquote>\n

Odd Gleditsch was born on October 2, 1894, in Sandefjord, in Norway\u2019s Vestfold region. After completing middle school, he spent six seasons working <\/span><\/p>\n

aboard a ship in the South Ocean, where whaling was one of the most prosperous industries in his hometown. He entered the stock market during World War I<\/span><\/p>\n

and tried his luck in 1916, but \u0633\u0648\u0642 \u0627\u0644\u0628\u0648\u0631\u0635\u0629<\/a> it collapsed in 1918, and he suffered a major loss.\u0645\u0648\u0644\u062f\u0647<\/strong><\/span><\/p>\n

.<\/p>\n

\u0623\u0648\u0644 \u0645\u062a\u062c\u0631<\/strong><\/span><\/h2>\n

He opened his first store in 1920, selling equipment, tools, and services for ships. Sales to the whaling fleet grew significantly. <\/span><\/p>\n

In 1926, he spotted an opportunity to invest in the paint industry and acquired Jotun\u2019s factory from Johan Bryde after Bryde went bankrupt in 1925. He revived it <\/span><\/p>\n

as Jotun Kemiske Fabrik, with capital of no more than 60,000 Norwegian kroner.<\/span><\/p>\n

.<\/p>\n

\n

\u00a0<\/span><\/p>\n<\/blockquote>\n

Jotun Arcanol paint<\/strong><\/span><\/h2>\n

\n

In 1931, chemist Dr. Manfred Ragn invented an anti-corrosion compound that inhibits rust and reduces its harmful effects. Odd acted quickly <\/span><\/p>\n

to purchase the product\u2019s patent rights and introduced Jotun Arcanol, a reddish-gray marine paint that proved immensely successful<\/span><\/p>\n

\u0645\u0627\u0644\u0643\u064a \u0627\u0644\u0633\u0641\u0646.<\/span><\/p>\n

Jotun\u2019s success continued to grow. In 1948, the company launched its Drygolin exterior paint, which remains one of the best paint products to this day.<\/span><\/p>\n

in the world. The company grew dramatically and began investing in research in 1950, when Odd built a new, larger factory in Sandefjord and <\/span><\/p>\n

dedicated the entire top floor to a research and development laboratory staffed by five of the best chemists\u2014a move many considered madness.<\/span><\/p>\n

\u0625\u0644\u0627 \u0623\u0646 \u063a\u0644\u064a\u062f\u064a\u062a\u0633\u0634 \u0635\u0631\u062d \u0623\u0646 “\u0646\u062c\u0627\u062d\u0646\u0627 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631”\u060c \u0648\u062a\u0645\u062a\u0644\u0643 \u062c\u0648\u062a\u0646 \u0627\u0644\u064a\u0648\u0645 \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0623\u0643\u0628\u0631 \u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 <\/span><\/p>\n

in Norway.<\/span><\/p>\n

.<\/p>\n

Expansion into the retail market<\/strong><\/span><\/h2>\n

Odd was able to expand into the retail market in 1953 after its Fenom interior paint became a major success, as consumers could use it without <\/span><\/p>\n

needing to hire professionals. This was followed by the invention of the Tribit paint spray, which added a splash of color to homes in 1956.<\/span><\/p>\n

Jotun began its international expansion in 1962, establishing factories in Libya before reaching Thailand in 1967. In a short time, Jotun became the largest <\/span><\/p>\n

paint manufacturer in the Middle East and Southeast Asia, while the company began producing powder coatings in 1968 in Larvik, Norway.<\/span><\/p>\n

Odd Gleditsch Jr. succeeded his father as CEO in 1967. His father remained a board member until 1071, and Gleditsch <\/span><\/p>\n

Sr. was also a board member of the Federation of Norwegian Industries and an honorary member of the Norwegian Association of Hunters. He was awarded the rank of Knight First Class by the <\/span><\/p>\n

Norwegian Crown in 1965 and died in January 1990 in his hometown of Sandefjord.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

\u0627\u0644\u0631\u0641\u0627\u0647\u064a\u0629 \u0648\u0627\u0644\u062c\u0645\u0627\u0644 \u0627\u0644\u0644\u0630\u0627\u0646 \u0646\u0646\u0639\u0645 \u0628\u0647\u0645\u0627 \u0627\u0644\u0622\u0646\u060c \u0643\u0627\u0646 \u0648\u0631\u0627\u0621\u0647\u0645\u0627 \u0631\u062c\u0627\u0644 \u0641\u0643\u0631\u0648\u0627 \u0648\u0637\u0648\u0631\u0648\u0627 \u0648\u0623\u0631\u0627\u062f\u0648\u0627 \u0623\u0646 \u064a\u062c\u0639\u0644\u0648\u0627 \u0644\u0644\u062d\u064a\u0627\u0629 \u0634\u0643\u0644\u0627 \u0622\u062e\u0631\u060c \u0643\u0644 \u0641\u064a \u0645\u062c\u0627\u0644\u0647\u060c \u0648\u0646\u0633\u0644\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u062d\u064a\u0627\u0629 \u0647\u0624\u0644\u0627\u0621 \u0644\u0646\u062a\u0639\u0644\u0645 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":20414,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[20371,20372,20377,12747,20374,20373,20375,20376],"class_list":["post-20413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-20371","tag-20372","tag-20377","tag-12747","tag-20374","tag-20373","tag-20375","tag-20376"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/20413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=20413"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/20413\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/20414"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=20413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=20413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=20413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}