{"id":20141,"date":"2019-11-18T20:04:17","date_gmt":"2019-11-18T17:04:17","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=20141"},"modified":"2019-11-18T20:04:17","modified_gmt":"2019-11-18T17:04:17","slug":"marketing-creativity","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/marketing-creativity\/","title":{"rendered":"Marketing Creativity: A Necessity and a Competitive Advantage"},"content":{"rendered":"

\"\u0646\u062a\u064a\u062c\u0629<\/p>\n

 <\/p>\n

Today\u2019s world is fast-paced, constantly changing, and accelerating at a pace that is hard to describe. Businesses and commercial organizations are part of this world, so they are no exception. Instead, they <\/span><\/p>\n

They compete fiercely with one another to win as many consumers as possible\u2014but they can achieve this only through marketing innovation, which <\/span><\/p>\n

enables one company or another to meet the needs of its customers and the consumers of its products as effectively as possible.<\/span><\/p>\n

What\u2019s more, by carefully and thoroughly studying these consumers\u2019 behavior, a company can anticipate what they may want in the future, and then <\/span><\/p>\n

it will be one step ahead of them. As soon as an idea occurs to a consumer, the product will be ready and waiting, tailored precisely to their needs.<\/span><\/p>\n

According to this view, we can readily say that marketing creativity is a means and a competitive advantage that enables companies to achieve their goals: attracting and retaining more<\/span><\/p>\n

consumers in different and unique ways. It is therefore one of the guarantees of a company\u2019s survival in the market: a company is its customers, which means that <\/span><\/p>\n

customer retention is essential to the company\u2019s continued survival.<\/span><\/p>\n

.<\/p>\n

\n
<\/div>\n<\/div>\n

Creativity as a relative measure:<\/span><\/h2>\n

Organizations differ in their capacity for creativity and in their adoption of new and unconventional frameworks and ideas. They also differ in their willingness to take risks with this kind <\/span><\/p>\n

of ideas (and let\u2019s remember that creativity involves a great deal of risk and adventure). This means that the level and degree of creativity will vary from one company to another.<\/span><\/p>\n

Although this may seem obvious, it is also important because it affects the company\u2019s overall performance and everything it does. The more <\/span><\/p>\n

creative and open a company\u2019s internal culture is, the more this is reflected in its marketing strategies and in how it engages with its current and prospective customers. <\/span><\/p>\n

\u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646.<\/span><\/p>\n

Companies that make creativity a core part of how they operate can apply it in one of the following areas:<\/span><\/p>\n

.<\/p>\n

\n

1-\u0627\u0644\u0645\u0646\u062a\u062c:<\/span><\/h2>\n

With this type of innovation, the company does not change the product\u2019s features or core functions. Instead, it changes only the design to give it <\/span><\/p>\n

a distinctive look that can attract customers.<\/span><\/p>\n

.<\/p>\n

2- \u0627\u0644\u062a\u0633\u0639\u064a\u0631:<\/span><\/h2>\n

Creativity may be found in Pricing<\/a> it is one of the most challenging fields in which to apply creativity, since it involves dealing with money. As a result, these transactions <\/span><\/p>\n

depend on the funds a company may spend or the money that may come into its account. For this reason, working with Pricing<\/a> is done carefully and systematically.<\/span><\/p>\n

Despite how difficult and risky it is to apply creativity in this field, companies that have mastered taking risks have not left it untouched; instead, they have chosen to venture into it; <\/span><\/p>\n

some companies let customers choose the features of the product they want, then later publish a suitable price for it on their website <\/span><\/p>\n

\u0627\u0644\u062e\u0635\u0627\u0626\u0635.<\/span><\/p>\n

This may be achieved by adopting a suitable pricing strategy for each geographic region where the product is distributed\u2014a concept known in marketing literature as <\/span><\/p>\n

\u0628\u0640 Local Marketing.<\/span><\/p>\n

.<\/p>\n

3- \u0627\u0644\u062a\u0648\u0632\u064a\u0639:<\/span><\/h2>\n

The product may be a perfect fit for the customer\u2019s needs and preferences, but if it doesn\u2019t reach them in the easiest and most convenient way, they may not repeat the purchase experience <\/span><\/p>\n

with the company. To ensure this convenience for customers, companies adopt accessible, streamlined distribution strategies and carefully select their business intermediaries using a systematic approach.<\/span><\/p>\n

.<\/p>\n

4- \u0627\u0644\u062a\u0631\u0648\u064a\u062c:<\/span><\/h2>\n

This is the most important factor here; through Advertisement<\/a> \u0648Promotion<\/a> for different products, a connection is established between the company and its potential consumers. <\/span><\/p>\n

Without suitable promotion and advertising strategies, the product will remain in the company\u2019s warehouses. That\u2019s why companies focus on choosing the right promotional channels to deliver the message <\/span><\/p>\n

The customer-facing marketing is clear and direct.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u0639\u0627\u0644\u0645 \u0627\u0644\u064a\u0648\u0645 \u0633\u0631\u064a\u0639 \u0627\u0644\u062e\u0637\u0649\u060c \u0645\u062a\u063a\u064a\u0631\u060c \u0648\u0645\u062a\u0633\u0627\u0631\u0639 \u0628\u0634\u0643\u0644 \u064a\u0635\u0639\u0628 \u0648\u0635\u0641\u0647\u060c \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0628\u0645\u0627 \u0647\u064a \u062c\u0632\u0621 \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0639\u0627\u0644\u0645\u060c \u0644\u064a\u0633\u062a \u0627\u0633\u062a\u062b\u0646\u0627\u0621\u060c \u0628\u0644 \u0647\u064a \u062a\u062a\u0646\u0627\u0641\u0633 \u0641\u064a\u0645\u0627 \u0628\u0646\u064a\u0647\u0627 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":20142,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[20136,19775,20134,20135,12853,20133,8223,3824,5683,7346,2185,15089,1321],"class_list":["post-20141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-local-marketing","tag-19775","tag-20134","tag-20135","tag-12853","tag-20133","tag-8223","tag-3824","tag-5683","tag-7346","tag-2185","tag-15089","tag-1321"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/20141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=20141"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/20141\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/20142"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=20141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=20141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=20141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}