\u062b\u0642\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> in the product and the company\u2014or, just as easily, does the opposite. This helps explain that <\/span><\/p>\ncommon saying among marketing and sales professionals: \u201cThe real sales process begins after the sale.\u201d<\/span><\/p>\nThis phrase is neither unusual nor a play on words. Rather, it points to the fact that the post-sale experience is the key factor in earning trust<\/span><\/p>\n customers or losing them. Employees at all companies may be able to sell a range of products in the same way, but what influences and attracts or alienates customers is how they are <\/span><\/p>\ntreated after the sale.<\/span><\/p>\n.<\/p>\n
The impact of the first experience:<\/span><\/h2>\nCustomers who leave are often those interacting with a company for the first time. This phenomenon caught the attention of marketing expert <\/span><\/p>\nRichard Shapiro, who conducted a field study and found that there are four main reasons why customers new to the company\u2019s experience may be turned away: <\/span><\/p>\nThese are:<\/span><\/p>\n\n
<\/div>\n<\/div>\n
1. The first experience often shapes a customer\u2019s perception of the company and its sales team. If customers encounter problems or difficulties in their initial interactions with the company, <\/span><\/p>\nthey may assume things won\u2019t improve in the future and decide not to buy at all.<\/span><\/p>\n.<\/p>\n
2. Administrative and accounting obstacles are among the factors that can delay the prompt fulfillment of customer requests or needs, leading them not to <\/span><\/p>\n\u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u062a\u062c\u0631\u0628\u0629.<\/span><\/p>\n.<\/p>\n
3. A lack of communication channels between suppliers and company decision-makers prevents the company from understanding customers\u2019 opinions of the product, <\/span><\/p>\nthe problems they face, and the improvements they would like to see in the product.<\/span><\/p>\n.<\/p>\n
4. Customers may have another alternative to turn to if they encounter problems with the company they currently work with.<\/span><\/p>\n.<\/p>\n
\n
Engaged Employees and the Value of Follow-Up:<\/span><\/h2>\nThe entire idea\u2014providing customers with a good sales experience\u2014depends on having engaged employees who can help customers get the best possible experience and <\/span><\/p>\nwork to remove any obstacles or barriers that may stand in their way.<\/span><\/p>\nA company that wants to earn loyal customers and give them a good buying experience puts follow-up systems in place and provides good after-sales service.<\/span><\/p>\nThis depends to a large extent on having an internal management system.<\/span><\/p>\nNeedless to say, every new purchase is followed by an evaluation from the customer who bought the product. This next step\u2014the step <\/span><\/p>\nEvaluation determines whether the customer is satisfied. If they are not fully satisfied with both the service and the product, they may be reluctant to buy again. This is why <\/span><\/p>\nit is essential to have effective follow-up systems and skilled sales staff who perform their duties well, ensuring customer satisfaction and encouraging repeat purchases.<\/span><\/p>","protected":false},"excerpt":{"rendered":" \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0623\u0648\u0644\u0649 \u0641\u064a \u0627\u0644\u0634\u0631\u0627\u0621 \u0647\u064a \u0641\u064a \u0627\u0644\u063a\u0627\u0644\u0628 \u0627\u0644\u062a\u064a \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u062b\u0642\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0648\u0647\u064a \u0646\u0641\u0633\u0647\u0627 \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0627\u0644\u0639\u0643\u0633. \u0648\u0645\u0646 \u0647\u0646\u0627 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":20076,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[6497,781,1676,20067,11887,14939],"class_list":["post-20075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-6497","tag-781","tag-1676","tag-20067","tag-11887","tag-14939"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/20075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=20075"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/20075\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/20076"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=20075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=20075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=20075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\u0646\u062a\u064a\u062c\u0629](\"https:\/\/www.revechat.com\/wp-content\/uploads\/2016\/04\/build-customer-confidence-in-our-brand-1.jpg\")
<\/p>\n