{"id":20041,"date":"2019-11-10T21:40:24","date_gmt":"2019-11-10T18:40:24","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=20041"},"modified":"2021-02-09T12:39:13","modified_gmt":"2021-02-09T09:39:13","slug":"how-to-build-a-successful-brand","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/how-to-build-a-successful-brand\/","title":{"rendered":"How do you build a successful brand? 3 principles to stick to"},"content":{"rendered":"<p dir=\"RTL\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.ytimg.com\/vi\/OAmvi8ylLiM\/maxresdefault.jpg\" alt=\"\u0646\u062a\u064a\u062c\u0629 \u0628\u062d\u062b \u0627\u0644\u0635\u0648\u0631 \u0639\u0646 \u202aHow to build a successful brand\u202c\u200f\" width=\"663\" height=\"373\" \/><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Not every company or organization around the world is a major brand. Many smaller brands are attractive to customers and investors <\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and even the media, generating substantial sales and profits and positioning themselves to become some of the biggest brands.<\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Companies spend vast sums promoting and marketing their brands, and the term \u201cbrand\u201d is no longer limited to major companies and products. In <\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">the age of the internet and the information revolution,<a href=\"https:\/\/www.ibtdi.com\/en\/impact-of-social-networks-in-the-workplace\/\">Social networks<\/a> the term is also used for people who turn their names into personal brands.<\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">There are several effective principles you should follow when it comes to design,<a href=\"https:\/\/www.ibtdi.com\/en\/%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%85%d9%86-%d8%ae%d9%84%d8%a7%d9%84-%d8%a7%d9%84%d8%b4%d8%a8%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d8%a7%d8%ac%d8%aa%d9%85%d8%a7%d8%b9%d9%8a%d8%a9-2\/\">Marketing<\/a>, and user experiences to create a successful brand <\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and maintain it. These principles are as follows:<\/span><\/p>\n<p dir=\"RTL\">.<\/p>\n<h2 dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>First: Simplicity<\/strong><\/span><\/h2>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The most effective way to stand out in today\u2019s crowded markets is to specialize in a particular niche.<\/span><\/p>\n<blockquote>\n<p dir=\"RTL\">\n<\/blockquote>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">For example,\u00a0<span dir=\"LTR\">Vrai &amp; Oro<\/span>\u00a0\u0634\u0631\u0643\u0629 \u0645\u062a\u062e\u0635\u0635\u0629 \u0628\u0627\u0644\u0645\u062c\u0648\u0647\u0631\u0627\u062a \u062a\u062e\u0644\u062a \u0639\u0646 \u0627\u0644\u062a\u0642\u0627\u0644\u064a\u062f \u0627\u0644\u0645\u062a\u0628\u0639\u0629 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u062a\u0635\u0627\u0645\u064a\u0645 \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0648\u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629 <\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and focused on a small selection of classic pieces.<\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0633\u0645 \u0647\u0630\u0647 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u064a\u0639\u0646\u064a &#8220;\u062d\u0642\u064a\u0642\u0629 \u0648\u0630\u0647\u0628&#8221; \u0648\u0647\u0630\u0627 \u0628\u0627\u0644\u0636\u0628\u0637 \u0645\u0627 \u064a\u062d\u0635\u0644 \u0639\u0644\u064a\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u060c \u0639\u0631\u0648\u0636 \u0645\u0628\u0633\u0637\u0629 \u0648\u0646\u0642\u064a\u0629 \u062a\u062a\u0641\u0648\u0642 \u0639\u0644\u0649 \u0627\u0644\u062a\u0635\u0627\u0645\u064a\u0645 \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0627\u0644\u062a\u064a \u064a\u0642\u062f\u0645\u0647\u0627 <\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">competitors. Even the company\u2019s website design and checkout process are a seamless extension of its commitment to transparency.<\/span><\/p>\n<p dir=\"RTL\">.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>Second: Change<\/strong><\/span><\/h2>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Rule-breaking strategies can drive change across entire industries, rather than focusing only on improving competitiveness.<\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u0641\u062a\u062d\u062a\u00a0<span dir=\"LTR\">Pill Pack<\/span>\u00a0\u0628\u0627\u0628\u0627\u064b \u062c\u062f\u064a\u062f\u0627\u064b \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0635\u064a\u062f\u0644\u064a\u0629 \u0641\u0647\u064a \u0623\u0648\u0644 \u0635\u064a\u062f\u0644\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u062a\u0647\u062f\u0641 \u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0639\u0644\u0649 \u0623\u062e\u0630 \u0627\u0644\u062f\u0648\u0627\u0621 \u0641\u064a \u0627\u0644\u0648\u0642\u062a<\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> bringing humanity back to an industry that had lost touch with it.<\/span><\/p>\n<p dir=\"RTL\">.<\/p>\n<h2 dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>Third: Pioneering Ideas<\/strong><\/span><\/h2>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Groundbreaking ideas that appeal to people\u2019s emotions can build brand loyalty in lasting and unexpected ways.<\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0\u0641\u062a\u062c\u0633\u064a\u062f \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0648\u0637\u0631\u064a\u0642\u0629 \u0625\u0638\u0647\u0627\u0631 \u0625\u064a\u0645\u0627\u0646\u0647\u0627 \u0628\u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0623\u0634\u062e\u0627\u0635\u060c \u0643\u0627\u0644\u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629 \u0623\u0648 \u0627\u0644\u0645\u0639\u0627\u0631\u0636 \u0627\u0644\u0641\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u0645 \u0628\u0631\u0639\u0627\u064a\u062a\u0647\u0627 \u0623\u0648 \u062a\u0646\u0638\u064a\u0645\u0647\u0627 \u0627\u0644\u0639\u062f\u064a\u062f <\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">brands add a human touch while also supporting and inspiring a key segment of their customers.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0644\u064a\u0633\u062a \u0643\u0644 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062d\u0648\u0644 \u0627\u0644\u0639\u0627\u0644\u0645 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u062a\u0645\u062b\u0644 \u0639\u0644\u0627\u0645\u0627\u062a \u062a\u062c\u0627\u0631\u064a\u0629 \u0643\u0628\u064a\u0631\u0629\u060c \u0641\u0647\u0646\u0627\u0643 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0644\u0643\u0646\u0647\u0627 \u062c\u0630\u0627\u0628\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0648 \u062d\u062a\u0649 \u0644\u0644\u0625\u0639\u0644\u0627\u0645\u060c \u0625\u0630 \u062a\u062d\u0642\u0642 \u0645\u0628\u064a\u0639\u0627\u062a<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":20042,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[781,4066,4264,3482,783,2095,1320,293,20038,20037,3075],"class_list":["post-20041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-781","tag-4066","tag-4264","tag-3482","tag-783","tag-2095","tag-1320","tag-293","tag-20038","tag-20037","tag-3075"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/20041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=20041"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/20041\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/20042"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=20041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=20041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=20041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}