{"id":20009,"date":"2019-11-06T16:16:26","date_gmt":"2019-11-06T13:16:26","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=20009"},"modified":"2019-11-06T01:48:22","modified_gmt":"2019-11-05T22:48:22","slug":"%d8%b2%d9%8a%d9%85%d8%a7%d9%86-%d8%a8%d9%88%d9%83-%d9%82%d8%b5%d8%a9-%d9%86%d8%ac%d8%a7%d8%ad-%d9%87%d9%8a%d9%86%d8%ac%d8%a7%d9%86-%d8%a7%d9%84%d8%af%d9%88%d9%84%d9%8a%d8%a9","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/%d8%b2%d9%8a%d9%85%d8%a7%d9%86-%d8%a8%d9%88%d9%83-%d9%82%d8%b5%d8%a9-%d9%86%d8%ac%d8%a7%d8%ad-%d9%87%d9%8a%d9%86%d8%ac%d8%a7%d9%86-%d8%a7%d9%84%d8%af%d9%88%d9%84%d9%8a%d8%a9\/","title":{"rendered":"Zeman Book: The Success Story of International \u201cHengan\u201d"},"content":{"rendered":"

\"\u0646\u062a\u064a\u062c\u0629<\/p>\n

\n

\u0634\u0627\u0631\u0643\u00a0\u0632\u064a\u0645\u0627\u0646 \u0628\u0648\u0643<\/strong>\u00a0\u0645\u0639 \u0631\u062c\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0635\u064a\u0646\u064a \u0647\u0648\u064a \u0644\u064a\u0646 \u0634\u064a\u062a \u0641\u064a \u062a\u0623\u0633\u064a\u0633 \u0634\u0631\u0643\u0629 \u0647\u064a\u0646\u062c\u0627\u0646 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062e\u062a\u0635 \u0628\u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u0635\u062d\u064a\u0629 \u0644\u0644\u0627\u0633\u062a\u0639\u0645\u0627\u0644 \u0627\u0644\u064a\u0648\u0645\u064a\u060c <\/span><\/p>\n

and is now the chairman of the company, China\u2019s largest supplier of tissues. He leads China\u2019s industry sales for global giants such as Johnson <\/span><\/p>\n

\u0623\u0646\u062f \u062c\u0648\u0646\u0633\u0648\u0646 “Johnson & Johnson<\/span>” \u0648\u0643\u064a\u0645\u0628\u0631\u0644\u064a \u0643\u0644\u0627\u0631\u0643 “Kimberly-Clark<\/span>“\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0628\u0631\u0648\u0643\u062a\u0648\u0631 \u0623\u0646\u062f \u062c\u0627\u0645\u0628\u0644 “Procter & Gamble<\/span>\u201c. <\/span><\/p>\n

Zeman made the Forbes list of the world\u2019s richest people, with an estimated fortune of more than US$2.1 billion.<\/span><\/p>\n

Born on January 1, 1950, in Jinjiang County, China, he began his career in the early 1960s, trading clothing in the county. <\/span><\/p>\n

where he was born, and immediately began looking for ways to expand the business while seeking to enter new, more profitable markets.<\/span><\/p>\n

Zeman Bok moved to Hong Kong in 1975 and began establishing and operating his own clothing and textile stores, using Hong Kong as a<\/span><\/p>\n

key base for his business operations. Shortly afterward, in the 1980s, he began setting up his own textile manufacturing factory.<\/span><\/p>\n

He did not achieve major success until he met entrepreneur Hui Lin in 1985 and partnered with him to produce and sell everyday hygiene products such as tissues <\/span><\/p>\n

and baby diapers, as well as first-aid supplies, which were uncommon in the market at the time. Despite lacking the necessary experience in producing hygiene products <\/span><\/p>\n

However, he managed to achieve considerable success in the Chinese market.<\/span><\/p>\n

 <\/p><\/blockquote>\n

After that, the two partners decided to establish Hengan International, a company specializing in the production of everyday hygiene products. It went on to achieve remarkable success beyond their expectations. <\/span><\/p>\n

Both Zeman Bok and his partner Hui Lin were involved. Zeman was known for his adventurous, risk-taking nature, but he always paired it with smart planning and<\/span><\/p>\n

in-depth market research.<\/span><\/p>\n

The company was listed on the Hong Kong Stock Exchange in 1998, and Bok played a key role in influencing the initial public offering in<\/span><\/p>\n

1998, which turned it into a public company, established a structured management environment, modernized its management, and ensured its long-term stability.<\/span><\/p>\n

The company began working with a company\u00a0IBM\u00a0<\/span>in 2014 to integrate all its systems into a single platform. Hengan International\u2019s sales have grown steadily <\/span><\/p>\n

since its IPO, thanks to the hard work and smart strategies adopted by Bok in managing the company. In 2010, profit margins rose <\/span><\/p>\n

to 15%, pushing the company\u2019s share price on the Hong Kong Stock Exchange up by 14%. In early 2012, sales peaked again, leading<\/span><\/p>\n

to a 38% increase in profits.<\/span><\/p>\n

\u00a0\u064a\u0645\u062a\u0644\u0643 \u0632\u064a\u0645\u0627\u0646 \u0628\u0648\u0643 \u062d\u0648\u0627\u0644\u064a 19% \u0645\u0646 \u0623\u0633\u0647\u0645 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0625\u0644\u0627 \u0623\u0646\u0647 \u0627\u0628\u062a\u0639\u062f \u0639\u0646 \u0627\u0644\u062d\u064a\u0627\u0629 \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 \u0648\u0642\u0627\u0645 \u0628\u062a\u0633\u0644\u064a\u0645 \u0627\u0628\u0646\u0647 \u0632\u064a\u0648\u0627\u0646\u063a \u0645\u0627\u0646 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0648\u0647\u0648 \u0627\u0644\u0622\u0646 \u064a\u0642\u064a\u0645 <\/span><\/p>\n

With his wife in his hometown of Jinjiang, China.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

\u0634\u0627\u0631\u0643\u00a0\u0632\u064a\u0645\u0627\u0646 \u0628\u0648\u0643\u00a0\u0645\u0639 \u0631\u062c\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0635\u064a\u0646\u064a \u0647\u0648\u064a \u0644\u064a\u0646 \u0634\u064a\u062a \u0641\u064a \u062a\u0623\u0633\u064a\u0633 \u0634\u0631\u0643\u0629 \u0647\u064a\u0646\u062c\u0627\u0646 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062e\u062a\u0635 \u0628\u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u0635\u062d\u064a\u0629 \u0644\u0644\u0627\u0633\u062a\u0639\u0645\u0627\u0644 \u0627\u0644\u064a\u0648\u0645\u064a\u060c \u0648\u064a\u0634\u063a\u0644 \u0627\u0644\u064a\u0648\u0645 \u0645\u0646\u0635\u0628 \u0631\u0626\u064a\u0633 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u062a\u064a [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[20001,20003,20005,19999,2916,20004,20000,19996,19998,20006,20002,20007,19997],"class_list":["post-20009","post","type-post","status-publish","format-standard","hentry","category-491","tag-johnson-johnson","tag-kimberly-clark","tag-proctor-gamble","tag-19999","tag-2916","tag-20004","tag-20000","tag-19996","tag-19998","tag-20006","tag-20002","tag-20007","tag-19997"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/20009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=20009"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/20009\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=20009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=20009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=20009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}