{"id":19872,"date":"2019-10-21T21:52:17","date_gmt":"2019-10-21T18:52:17","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=19872"},"modified":"2019-10-21T21:52:17","modified_gmt":"2019-10-21T18:52:17","slug":"the-worlds-best-brands-for-2019","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/the-worlds-best-brands-for-2019\/","title":{"rendered":"The World's Best Brands of 2019"},"content":{"rendered":"

\"\u0646\u062a\u064a\u062c\u0629<\/p>\n

 <\/p>\n

\u062a\u0635\u062f\u0631\u062a \u0634\u0631\u0643\u0629 \u0623\u0628\u0644 “Apple” \u0627\u0644\u0645\u0631\u0643\u0632 \u0627\u0644\u0623\u0648\u0644 \u0641\u064a \u0642\u0627\u0626\u0645\u0629 \u0623\u0643\u0628\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0623\u0641\u0636\u0644\u0647\u0627 \u0639\u0627\u0644\u0645\u064a\u064b\u0627 \u0644\u0639\u0627\u0645 2019\u060c \u0636\u0645\u0646 \u062a\u0642\u0631\u064a\u0631\u00a0 \u0634\u0631\u0643\u0629 \u0625\u0646\u062a\u0631\u0628\u0631\u0627\u0646\u062f<\/span><\/p>\n

“Interbrand” \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629\u060c \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 \u0641\u064a \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0648\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0634\u0647\u064a\u0631\u0629.<\/span><\/p>\n

 <\/p><\/blockquote>\n

Apple Is the World\u2019s Best Brand<\/span><\/h2>\n

Technology companies dominated the top spots on the list, with \u062c\u0648\u062c\u0644<\/a> “Google ” \u0641\u064a \u0627\u0644\u0645\u0631\u0643\u0632 \u0627\u0644\u062b\u0627\u0646\u064a\u060c \u064a\u0644\u064a\u0647\u0627 Amazon<\/a> “Amazon” \u0641\u064a \u0627\u0644\u0645\u0631\u0643\u0632 <\/span><\/p>\n

\u0627\u0644\u062b\u0627\u0644\u062b\u060c \u062b\u0645 Microsoft<\/a> “Microsoft” \u0641\u064a \u0627\u0644\u0645\u0631\u0643\u0632 \u0627\u0644\u0631\u0627\u0628\u0639\u060c \u0644\u062a\u0623\u062a\u064a \u0634\u0631\u0643\u0629 \u0633\u0627\u0645\u0633\u0648\u0646\u062c “Samsung” \u0641\u064a \u0627\u0644\u0645\u0631\u0643\u0632 \u0627\u0644\u0633\u0627\u062f\u0633.<\/span><\/p>\n

Other major non-technology companies also made the list\u2019s top ten, including \u0643\u0648\u0643\u0627 \u0643\u0648\u0644\u0627<\/a> “Coca-Cola” \u0641\u064a \u0627\u0644\u0645\u0631\u0643\u0632 \u0627\u0644\u062e\u0627\u0645\u0633\u060c \u0648\u062a\u0648\u064a\u0648\u062a\u0627 <\/span><\/p>\n

“Toyota” \u0641\u064a \u0627\u0644\u0645\u0631\u0643\u0632 \u0627\u0644\u0633\u0627\u0628\u0639\u060c \u064a\u0644\u064a\u0647\u0627 \u0645\u0631\u0633\u064a\u062f\u0633 “Mercedes-Benz” \u0641\u064a \u0627\u0644\u0645\u0631\u0643\u0632 \u0627\u0644\u062b\u0627\u0645\u0646\u060c \u062b\u0645 \u0645\u0627\u0643\u062f\u0648\u0646\u0627\u0644\u062f\u0632 “McDonald’s” \u0641\u064a \u0627\u0644\u0645\u0631\u0643\u0632 \u0627\u0644\u062a\u0627\u0633\u0639\u060c<\/span><\/p>\n

\u062b\u0645 \u062f\u064a\u0632\u0646\u064a “Disney” \u0641\u064a \u0627\u0644\u0645\u0631\u0643\u0632 \u0627\u0644\u0639\u0627\u0634\u0631.<\/span><\/p>\n

.<\/p>\n

 <\/p><\/blockquote>\n

The World\u2019s Best Brands\u00a0<\/span><\/h2>\n

The report noted that Apple\u2019s brand value increased by 9% to $234.241 billion, while Google\u2019s rose by 8% <\/span><\/p>\n

to $167.713 billion. Amazon\u2019s brand value also rose by 24% to $125.263 billion\u2014three times Google\u2019s growth rate. Meanwhile, <\/span><\/p>\n

Microsoft\u2019s brand value increased by 17% to $108.847 billion, twice Apple\u2019s growth rate.<\/span><\/p>\n

The brand consulting, analytics, and valuation firm uses a set of criteria to select these companies, including the role the brand plays <\/span><\/p>\n

in consumers\u2019 purchasing decisions; the brand\u2019s financial performance for the services and products it offers; its strengths; and its ability to compete in <\/span><\/p>\n

\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0639\u0627\u0644\u0645\u064a.<\/span><\/p>\n

.<\/p>\n

Facebook Falls Behind in the Competition<\/span><\/h2>\n

According to the report, Facebook dropped out of the top 10 best global brands this year because of the crises it faced related to<\/span><\/p>\n

privacy and security.<\/span><\/p>\n

The report said Facebook fell to 14th place this year, with a value of $39.68 billion, down 11.8% compared with the previous year. <\/span><\/p>\n

\u0627\u0644\u0645\u0627\u0636\u064a.<\/span><\/p>\n

Facebook first entered the list in 2012, ranking 69th. It then made a huge leap, reaching eighth place in 2017, <\/span><\/p>\n

However, it fell to ninth place in 2018.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u062a\u0635\u062f\u0631\u062a \u0634\u0631\u0643\u0629 \u0623\u0628\u0644 “Apple” \u0627\u0644\u0645\u0631\u0643\u0632 \u0627\u0644\u0623\u0648\u0644 \u0641\u064a \u0642\u0627\u0626\u0645\u0629 \u0623\u0643\u0628\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0623\u0641\u0636\u0644\u0647\u0627 \u0639\u0627\u0644\u0645\u064a\u064b\u0627 \u0644\u0639\u0627\u0645 2019\u060c \u0636\u0645\u0646 \u062a\u0642\u0631\u064a\u0631\u00a0 \u0634\u0631\u0643\u0629 \u0625\u0646\u062a\u0631\u0628\u0631\u0627\u0646\u062f “Interbrand” \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629\u060c \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 \u0641\u064a \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":19873,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[3963,936,19850,883,19848,19847,19845,13094,1517,5551,3482,16550,1034,19849,11591,4707,19844,19843,5676,8928,2125,19846],"class_list":["post-19872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-amazon","tag-apple","tag-disney","tag-google","tag-mcdonalds","tag-mercedes-benz","tag-microsoft","tag-samsung","tag-toyota","tag-5551","tag-3482","tag-16550","tag-1034","tag-19849","tag-11591","tag-4707","tag-19844","tag-19843","tag-5676","tag-8928","tag-2125","tag-19846"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/19872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=19872"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/19872\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/19873"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=19872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=19872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=19872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}