{"id":19865,"date":"2019-10-21T14:14:19","date_gmt":"2019-10-21T11:14:19","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=19865"},"modified":"2019-10-21T03:53:03","modified_gmt":"2019-10-21T00:53:03","slug":"%d8%a7%d9%84%d9%85%d8%b2%d8%a7%d9%8a%d8%a7-%d8%a7%d9%84%d8%b3%d8%aa-%d9%84%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%b9%d8%a8%d8%b1-%d8%b4%d8%a8%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d9%88%d8%a7%d8%b5","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/%d8%a7%d9%84%d9%85%d8%b2%d8%a7%d9%8a%d8%a7-%d8%a7%d9%84%d8%b3%d8%aa-%d9%84%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%b9%d8%a8%d8%b1-%d8%b4%d8%a8%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d9%88%d8%a7%d8%b5\/","title":{"rendered":"The Six Benefits of Social Media Marketing"},"content":{"rendered":"

\"\u0646\u062a\u064a\u062c\u0629<\/p>\n

 <\/p>\n

\u064a\u064f\u0639\u062a\u0628\u0631 \u0638\u0647\u0648\u0631 Social media<\/a> a major revolutionary breakthrough, as these communication channels have significant influence, can cross borders and span continents, <\/span><\/p>\n

and operate without restrictions or censorship, except to a limited degree.<\/span><\/p>\n

Thus, these networks have created significant opportunities for communication and collaboration, and opened up various channels for live broadcasting.<\/span><\/p>\n

These networks have not only made media content accessible to many groups and sectors of society, but have also ended the media industry's monopoly. In addition, <\/span><\/p>\n

It has changed the very core of communication theory.<\/span><\/p>\n

The widespread popularity of these networks has encouraged many companies and organizations to use social media and seek to leverage it <\/span><\/p>\n

to advance their interests and achieve their economic goals. They have therefore sought to maintain a constant presence on these platforms, particularly since they bring together large and diverse communities.<\/span><\/p>\n

.<\/p>\n

\u00a0\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a.. \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0648\u0627\u0644\u062d\u062f\u0648\u062f<\/span><\/h4>\n

Some define social media networks as internet-based applications and media platforms designed to facilitate interaction, collaboration, <\/span><\/p>\n

and the exchange of information.<\/span><\/p>\n

They define it as a group of individuals or groups connected by cultural, social, geographic, or other ties.<\/span><\/p>\n

Social networks can be described as software used to build online communities, where people can communicate with <\/span><\/p>\n

one another for any reason.<\/span><\/p>\n

Although these definitions vary, the purpose of these networks can be said to be to make it easier for an organization to communicate with its audience,<\/span><\/p>\n

making them an effective tool for promoting the services or products offered by that organization.<\/span><\/p>\n

.<\/p>\n

Social media marketing<\/span><\/h2>\n

\u064a\u064f\u0639\u0631\u0651\u0641 Social media marketing<\/a> as companies use various social networks for marketing purposes by identifying and analyzing <\/span><\/p>\n

Conversations and posts, initiating social interactions within these communities, and using them to develop marketing plans.<\/span><\/p>\n

The key benefit of using social media\u2014or one these networks provide\u2014is access to a detailed database of potential consumers, <\/span><\/p>\n

their different behaviors and personality types, and thus insight into the best way to engage with each group in these online communities.<\/span><\/p>\n

In any case, this type of marketing involves using social networks and blogs for marketing, sales, or public relations; <\/span><\/p>\n

Social networks are not used solely for sales and marketing; they are also an important tool for promoting a positive image of the company within <\/span><\/p>\n

its surrounding community.<\/span><\/p>\n

Accordingly, social media marketing can be defined as using various social media platforms, such as \u201cFacebook, Twitter, <\/span><\/p>\n

Google Plus, etc., for companies\u2019 marketing activities, and making them a means of communication and engagement between the company and its customer community, so it can benefit from their advantages and gain the ability to <\/span><\/p>\n

understand each customer\u2019s behavior and strengthen its relationship with them.<\/span><\/p>\n

.<\/p>\n

\u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u0633\u062a<\/span><\/h2>\n

Social media is considered a good marketing strategy because it offers many benefits, including the following:<\/span><\/p>\n

.<\/p>\n

1- Ease of use:<\/span> Social media platforms were designed to be easy to use. They require little knowledge of technology fundamentals, and therefore are not<\/span><\/p>\n

It is neither difficult nor expensive to use these communication tools to market our various products.<\/span><\/p>\n

.<\/p>\n

2. Communication and Self-Expression:<\/span> Social media networks have created engaging communication channels that do not rely on publishing specific content. Instead, they give everyone the opportunity to <\/span><\/p>\n

express themselves freely. This benefits not only users, but marketers as well: the more consumers express themselves, the easier it is to <\/span><\/p>\n

understand their needs and find the best ways to meet them.<\/span><\/p>\n

.<\/p>\n

3. Building Community in New Ways:<\/span> Although the concept of community has existed since the dawn of human life on Earth, social media platforms <\/span><\/p>\n

have provided new ways to communicate and created a new kind of community.<\/span><\/p>\n

.<\/p>\n

4 \u2013 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629:<\/span> Geographical and spatial barriers are removed, and international borders are broken down, allowing someone in the East to communicate with someone in the West.<\/span><\/p>\n

.<\/p>\n

5- \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a\u0629:<\/span> On these platforms, each person is both a recipient and a reader, as well as a sender and a writer. This helps combat passivity and dependency, while also giving <\/span><\/p>\n

viewers and readers a space to participate actively.<\/span><\/p>\n

.<\/p>\n

6 \u2013 \u0627\u0644\u062a\u0648\u0641\u064a\u0631:<\/span> They are an extremely cost-effective way to save effort, time, and money, with free registration and sign-up. Even an ordinary individual can own or operate a space, and<\/span>\u0644\u0643 <\/span><\/p>\n

its own space on social media.<\/span><\/p>\n

.<\/p>\n

Perhaps these reasons, together or individually, have prompted various companies and organizations to move quickly to use social media networks <\/span><\/p>\n

of all kinds to promote themselves and market their products and services. This has become essential and indispensable, especially since ours is an age defined by advertising <\/span><\/p>\n

and communication.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u064a\u064f\u0639\u062a\u0628\u0631 \u0638\u0647\u0648\u0631 \u0634\u0628\u0643\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0641\u062a\u062d\u064b\u0627 \u062b\u0648\u0631\u064a\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627\u061b \u0625\u0630 \u062a\u062a\u0645\u064a\u0632 \u0647\u0630\u0647 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u064a\u0629 \u0628\u0642\u062f\u0631\u0629 \u0643\u0628\u064a\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0623\u062b\u064a\u0631\u060c \u0648\u062a\u062e\u0637\u064a \u0627\u0644\u062d\u062f\u0648\u062f\u060c \u0648\u0639\u0628\u0648\u0631 \u0627\u0644\u0642\u0627\u0631\u0627\u062a\u060c \u0648\u0630\u0644\u0643 \u0628\u0644\u0627 \u0642\u064a\u0648\u062f \u0623\u0648 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":19867,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[19839,8223,7030,781,17445,8952,4785,19838,287,790,9305,1103],"class_list":["post-19865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-19839","tag-8223","tag-7030","tag-781","tag-17445","tag-8952","tag-4785","tag-19838","tag-287","tag-790","tag-9305","tag-1103"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/19865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=19865"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/19865\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/19867"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=19865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=19865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=19865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}