{"id":19743,"date":"2019-10-13T16:16:41","date_gmt":"2019-10-13T13:16:41","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=19743"},"modified":"2019-10-13T04:32:44","modified_gmt":"2019-10-13T01:32:44","slug":"%d8%aa%d8%b9%d8%b1%d9%81-%d8%b9%d9%84%d9%8a-%d8%a7%d9%84%d8%b9%d9%88%d8%a7%d9%85%d9%84-%d8%a7%d9%84%d9%85%d8%a4%d8%ab%d8%b1%d8%a9-%d8%b9%d9%84%d9%8a-%d8%aa%d8%b3%d8%b9%d9%8a%d8%b1-%d8%a7%d9%84%d9%85","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/%d8%aa%d8%b9%d8%b1%d9%81-%d8%b9%d9%84%d9%8a-%d8%a7%d9%84%d8%b9%d9%88%d8%a7%d9%85%d9%84-%d8%a7%d9%84%d9%85%d8%a4%d8%ab%d8%b1%d8%a9-%d8%b9%d9%84%d9%8a-%d8%aa%d8%b3%d8%b9%d9%8a%d8%b1-%d8%a7%d9%84%d9%85\/","title":{"rendered":"Learn about the factors that influence product pricing"},"content":{"rendered":"

\"\u0646\u062a\u064a\u062c\u0629<\/p>\n

 <\/p>\n

\u0644\u0627 \u062a\u062e\u0636\u0639 \u0639\u0645\u0644\u064a\u0629 \u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/a> \u2026the whims of merchants and manufacturers. If that were true, manufacturers would set the highest possible prices for their products and force\u2026 <\/span><\/p>\n

\u2026consumers to pay as much as possible to obtain one product or another.<\/span><\/p>\n

But that\u2019s not the case at all. Pricing is influenced by many internal and external factors; in other words, \u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/a> \u064a\u062e\u0636\u0639 \u0644\u0647\u0630\u0647 <\/span><\/p>\n

\u2026factors\u2014and those factors, whether internal or external, may also be the reason some products are priced lower. Pricing is one of the most important marketing activities. <\/span><\/p>\n

Dynamic and ever-changing; it is constantly subject to mutual influence.<\/span><\/p>\n

.<\/p>\n

Economic conditions:<\/span><\/h2>\n

When the economic conditions in the community where a company operates are favorable and marked by prosperity and well-being, the company will be encouraged to offer its products <\/span><\/p>\n

and goods at higher prices. The opposite is also true: prices will be lower when economic conditions are poor and weak.<\/span><\/p>\n

Thus, the relationship between economic conditions and pricing is direct: when economic levels rise, product prices rise with them; and when conditions <\/span><\/p>\n

The economy was in poor shape, and prices were low as well, because customers\u2019 purchasing power is the main factor here.<\/span><\/p>\n

.<\/p>\n

Legal considerations:<\/span><\/h2>\n

A company may have to lower the price of some or all of its products\u2014for example, if the government sets their prices. At other times, it may have to raise prices. <\/span><\/p>\n

Others may be affected because the same country has raised tax rates, or for other reasons.<\/span><\/p>\n

So the company is not the only player involved in pricing. Pricing may be beyond its control when another player is more powerful and influential. <\/span><\/p>\n

\u0643\u0644\u0645\u0629 \u0648\u062d\u064f\u0643\u0645\u064b\u0627.<\/span><\/p>\n

.<\/p>\n

\u062d\u062c\u0645 \u0627\u0644\u0637\u0644\u0628:<\/span><\/h2>\n

If customer demand for a particular product rises, this is an ideal opportunity for producers to raise its price, and vice versa. But a decline in demand means <\/span><\/p>\n

the company needs to examine the situation closely to identify the main reason for the drop in demand, then adjust its marketing strategies to get things back <\/span><\/p>\n

on track.<\/span><\/p>\n

.<\/p>\n

\n

\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629:<\/span><\/h2>\n

Companies compete with one another in many ways, including through pricing strategies. At the same time, pricing itself is shaped by the intensity of competition; in other words, competition is <\/span><\/p>\n

both an influencing factor and something that is influenced in return: it affects pricing and is affected by it.<\/span><\/p>\n

In any case, these are not the only factors that influence product pricing. Many others come into play, including promotion, <\/span><\/p>\n

intermediaries, and the company\u2019s marketing strategies\u2014all of which affect product pricing.<\/span><\/p>\n

What sets these factors apart from those mentioned earlier is that they are under the company\u2019s control; in other words, the company is the sole decision-maker in the pricing process.<\/span><\/p>\n

Some companies rely on low prices as their sole competitive strategy, making product pricing dependent on that approach, while others <\/span><\/p>\n

Other companies don\u2019t focus on sales volume, but on the market value generated as a result of \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u064a\u0639<\/a>\u2014they already target a specific customer segment; <\/span><\/p>\n

those who can afford to pay more.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u0644\u0627 \u062a\u062e\u0636\u0639 \u0639\u0645\u0644\u064a\u0629 \u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0644\u0647\u0648\u0649 \u0627\u0644\u062a\u062c\u0627\u0631 \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u064a\u0646\u061b \u0625\u0630 \u0644\u0648 \u0643\u0627\u0646 \u0630\u0644\u0643 \u0635\u062d\u064a\u062d\u064b\u0627 \u0644\u0648\u0636\u0639 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0645\u0635\u0646\u0639\u0648\u0646 \u0644\u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0645 \u0627\u0644\u0642\u062f\u0631 \u0627\u0644\u0623\u0639\u0644\u0649 \u0645\u0646 \u0627\u0644\u0633\u0639\u0631\u060c \u0648\u0644\u0623\u062c\u0628\u0631\u0648\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0639\u0644\u0649 \u062f\u0641\u0639 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":19744,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[18950,19728,5683,1676,1677,19727,5375],"class_list":["post-19743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-18950","tag-19728","tag-5683","tag-1676","tag-1677","tag-19727","tag-5375"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/19743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=19743"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/19743\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/19744"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=19743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=19743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=19743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}