{"id":19645,"date":"2019-09-25T23:06:24","date_gmt":"2019-09-25T20:06:24","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=19645"},"modified":"2019-09-25T23:06:24","modified_gmt":"2019-09-25T20:06:24","slug":"content-marketing","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/content-marketing\/","title":{"rendered":"The most important content marketing strategies"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/miro.medium.com\/max\/1200\/0*XBONPFdMjVtkW8ul\" alt=\"\u0646\u062a\u064a\u062c\u0629 \u0628\u062d\u062b \u0627\u0644\u0635\u0648\u0631 \u0639\u0646 \u202aContent Marketing\u202c\u200f\" width=\"421\" height=\"325\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Recently, some companies have turned to using <a href=\"https:\/\/www.ibtdi.com\/en\/%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a8%d8%a7%d9%84%d9%85%d8%ad%d8%aa%d9%88%d9%89-%d9%83%d9%8a%d9%81-%d8%aa%d9%86%d8%aa%d8%ac-%d9%85%d8%ad%d8%aa%d9%88%d9%89-%d9%82%d8%a7%d8%a8%d9%84-%d9%84\/\">Content Marketing<\/a> to earn greater customer trust and<a href=\"https:\/\/www.ibtdi.com\/en\/how-to-attract-customers-using-successful-marketing-methods\/\">Attracting customers<\/a> leads, and retain them <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and increase sales\u2014a strategy proven to be the best in digital marketing.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Content marketing is one of the most important pillars marketers put at the top of their plans to attract and retain customers and build trust in the brand. It is <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">A complementary strategy to all digital marketing strategies, as specialized marketing studies have shown that 91% of companies use <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">content marketing. Studies agree that it delivers effective, powerful results, making it something entrepreneurs and business owners should set as a <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">key objective across all their marketing activities.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Keep in mind that people are always looking for information and asking questions about the services you offer before making a purchase. This presents a <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">real opportunity to gain an edge over your competitors by answering customers\u2019 questions and addressing all their inquiries more effectively.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">You can market your products or services through videos, infographics, articles and blog posts, or by publishing on <a href=\"https:\/\/www.ibtdi.com\/en\/manage-social-media-sites\/\">Social Media <\/a><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">across the internet. In this article, we highlight the top strategies for content marketing across social media platforms <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">social media.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>Content Marketing Strategies<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Content marketing is one of the most important digital marketing strategies, as it enables companies to<a href=\"https:\/\/www.ibtdi.com\/en\/secrets-of-successful-brands\/\">Brands<\/a> connect with their audience in a more engaging way <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u2026and effective, earning their trust and consistently providing useful information in content that is enjoyable to read, in all its forms. Content marketing can be an important way to\u2026 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Entrepreneurs and business owners can rely on it as one of the key tools for answering customer questions.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">According to the Content Marketing Institute, more than 60% of businesses don\u2019t have a content marketing strategy, which reduces\u2026 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u2026their chances of success and increases the risks that could threaten their survival. Your plans and strategies help you determine who you\u2019ll talk to, what you\u2019ll say, how you\u2019ll say it, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">how you\u2019ll promote it, and how you\u2019ll know whether you\u2019ve succeeded.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0625\u0630\u0646\u060c \u064a\u0646\u0628\u063a\u064a \u0639\u0644\u0649 <a href=\"https:\/\/www.ibtdi.com\/en\/%d8%a7%d9%84%d9%85%d9%84%d9%83%d9%8a%d8%a9-%d8%a7%d9%84%d9%81%d9%83%d8%b1%d9%8a%d8%a9-%d9%84%d8%b1%d9%88%d8%a7%d8%af-%d8%a7%d9%84%d8%a3%d8%b9%d9%85%d8%a7%d9%84-%d8%a8%d9%8a%d9%86-%d8%a7%d9%84%d8%ad\/\">\u0631\u0648\u0627\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/a> \u2026business owners to make sure they develop clear content marketing strategies, which could include\u2026 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Strategies: \u201cSet your goals and mission, identify your audience and their needs, understand what they want from you, learn what problems they face and how you\u2019ll solve them, and choose <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">your content marketing formats and the best channels to use for content marketing.\u201d<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>Promotional campaigns<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Some statistics suggest that content marketing builds greater trust and credibility among 87% of customers and buyers when content is shared by an influencer in<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> their industry. More than 65% of internet users want to learn about products through content rather than traditional advertising, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and some digital marketing experts say entrepreneurs and business owners should spend 50% of their time creating content <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and 50% promoting it. Content is considered one of the foundations of successful content marketing.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">So, promoting your content will definitely increase traffic, attract many potential customers, and boost your lead conversion rates. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Here are some of the most effective ways to promote your content:<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u2013 Don\u2019t rely on traditional promotional tactics for your campaigns. Social media users are getting tired of long articles, so make sure to <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">repurpose your articles as videos, slide decks, or e-books to reach a different audience.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u2013 Your marketing team can share content across popular social media platforms, including Facebook, Twitter, Instagram, and Linked <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">In, as well as messaging apps such as WhatsApp and Telegram. You can promote your content through paid ads on<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> social media or through pay-per-click ads on search engines, helping you generate millions of visits and attract potential customers.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Another promotional method is sending content through email newsletters. Mailing lists consist of people <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">who subscribed because they\u2019re interested in your brand and services and want to receive the latest news and updates.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">One of the most effective methods entrepreneurs and business owners can use <a href=\"https:\/\/www.ibtdi.com\/en\/%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a8%d8%a7%d9%84%d9%85%d8%ad%d8%aa%d9%88%d9%89-%d8%a3%d9%81%d8%b6%d9%84-%d8%b7%d8%b1%d9%82-%d8%a7%d9%84%d9%88%d8%b5%d9%88%d9%84-%d8%a5%d9%84\/\">Content Marketing<\/a>is sharing content with influencers in the field of<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> your industry, so they can review it and share it with their friends. This builds customer trust and can bring you thousands of visitors.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\">\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>Fresh, engaging content<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">There\u2019s no doubt that content marketing has become an essential strategy for many companies and one of the most widely used terms in the marketing world <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u2014especially in digital marketing today. Creating and promoting content gives you a way to speak to your audience and lets them talk about you with one another, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">so content marketing requires creating fresh, original content packed with information people can\u2019t find anywhere else, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">to achieve success.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If you want to compete effectively with other marketers to produce high-quality content, you should know that it\u2019s not just about creating fresh, innovative content <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and choosing exclusive topics. It also means covering the content formats best suited to your industry. Content isn\u2019t just about articles <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">that are published on your online platform, but also extends to different formats, such as creating e-books, developing case studies, and hosting webinars on<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0646\u0637\u0627\u0642 \u0639\u0645\u0644\u0643.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>Your SEO skills<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">There are many modern skills, techniques, and approaches that Google\u2019s updates have incorporated and marketers have developed in their work. Among the most notable of these <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">updates is integrating SEO and user experience into content creation and project launches.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">We can say that things seem to have become more difficult and require a great deal of effort to achieve the desired success. Google now takes hundreds of factors into account <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">when determining which pages rank highest in search engine results pages, making it essential to master search engine optimization (SEO) skills.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Some studies have reported that around 2 trillion searches are conducted on the internet each year. So, there<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> There is no doubt that there is debate over whether content marketing and SEO work together.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>The relationship between SEO and content marketing<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Is there confusion between <a href=\"https:\/\/www.ibtdi.com\/en\/%d8%aa%d8%b9%d8%b1%d9%81-%d8%b9%d9%84%d9%8a-%d8%a3%d9%87%d9%85%d9%8a%d8%a9-%d8%a7%d8%b4%d9%87%d8%a7%d8%b1-%d8%a7%d9%84%d9%85%d9%88%d8%a7%d9%82%d8%b9-%d9%88%d8%aa%d9%87%d9%8a%d8%a6%d8%a9-%d8%a7%d9%84\/\">Search engines<\/a> SEO and content marketing? The absolute truth is that SEO and content marketing go hand in <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">hand. Some marketers may think that content marketing eliminates the need for SEO, but that is wrong. Content marketing <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">requires consistency, and you don\u2019t need to be an SEO expert to succeed at content marketing and achieve the best results.<\/span><\/p>\n<p>.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u00a0<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Before we start talking about measuring marketing activities, I\u2019d like to remind you of the saying, \u201cWhat gets measured gets improved.\u201d This saying shows you that if you can\u2019t <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If you measure your work in a way that keeps you within your comfort zone, you won\u2019t make the progress you need. Be sure to set a goal for measuring the impact of the message you <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">deliver\u2014data is essential for growth and improvement.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Carefully measuring and analyzing your initial results helps you assess your efforts and the strength of the services you provide, identify which content performs best, and determine what is effective <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and what isn\u2019t. This gives you the details you need to refine and adjust your marketing strategies.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; \u0641\u064a \u0627\u0644\u0622\u0648\u0646\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629\u060c \u0627\u062a\u062c\u0647\u062a \u0623\u0646\u0638\u0627\u0631 \u0628\u0639\u0636 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0625\u0644\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u0643\u0633\u0628 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u062b\u0642\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0647\u0645 \u0648\u0632\u064a\u0627\u062f\u0629 \u0646\u0633\u0628 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":19646,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[274,19626,19484,13210,3567,9311,3482,5072,793,16120,1413],"class_list":["post-19645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-seo","tag-19626","tag-19484","tag-13210","tag-3567","tag-9311","tag-3482","tag-5072","tag-793","tag-16120","tag-1413"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/19645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=19645"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/19645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/19646"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=19645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=19645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=19645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}