{"id":19509,"date":"2019-09-16T14:14:09","date_gmt":"2019-09-16T11:14:09","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=19509"},"modified":"2019-09-16T00:53:34","modified_gmt":"2019-09-15T21:53:34","slug":"social-responsibility","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/social-responsibility\/","title":{"rendered":"\u0645\u0627 \u0647\u0648 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u062e\u0641\u064a \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u061f"},"content":{"rendered":"

\"\u0646\u062a\u064a\u062c\u0629<\/p>\n

 <\/p>\n

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\u0648\u0627\u0644\u0646\u0638\u0631\u064a\u0627\u062a\u060c \u0648\u0644\u0639\u0644 \u0645\u0646 \u0628\u064a\u0646\u0647\u0627 Sustainable marketing<\/a>\u060c \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062c\u062a\u0645\u0639\u064a.<\/span><\/p>\n

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.<\/p>\n

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\u0643\u0627\u0646 \u062a\u0628\u0646\u064a \u0642\u0648\u0627\u0639\u062f \u0648\u0645\u0628\u0627\u062f\u0626 Social responsibility<\/a> \u0636\u0631\u0648\u0631\u0629\u060c \u0648\u0623\u0645\u0631\u064b\u0627 \u0644\u0627\u0628\u062f \u0645\u0646\u0647 \u0642\u0628\u0644 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0641\u0647\u0630\u0647 \u0627\u0644\u0645\u0628\u0627\u062f\u0626 (\u0627\u0644\u062a\u064a <\/span><\/p>\n

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\u0628\u0642\u0648\u0644 \u0645\u062e\u062a\u0635\u0631: \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 Marketing Strategy<\/a>\u060c \u0648\u0644\u0643\u0646\u060c \u0648\u0628\u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u062d\u0627\u0644\u060c \u0644\u0627 \u062a\u0641\u0635\u062d \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0646 \u0647\u0630\u0627\u060c \u0648\u0644\u0627 \u0639\u0646 \u0623\u0647\u062f\u0627\u0641\u0647\u0627 \u0645\u0646 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 <\/span><\/p>\n

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\u0625\u0646 \u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u062e\u0644\u0642 \u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u0631\u0628\u062d \u0642\u062f \u0644\u0627 \u064a\u0643\u0648\u0646 \u0623\u0645\u0631\u064b\u0627 \u0645\u0633\u062a\u0633\u0627\u063a\u064b\u0627\u060c \u0648\u0644\u0627 \u0645\u0623\u0644\u0648\u0641 \u0627\u0644\u0633\u0645\u0627\u0639\u061b \u0641\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 (\u0627\u0644\u062e\u064a\u0631\u064a\u0629 \u0645\u0646\u0647\u0627 \u0639\u0644\u0649 <\/span><\/p>\n

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\u0648\u062a\u0642\u0644\u0628\u0627\u062a\u0647\u060c \u0648\u062a\u0637\u0648\u0631\u0627\u062a\u0647 \u063a\u064a\u0631 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629\u060c \u0648\u0644\u0630\u0644\u0643 \u062a\u0628\u062f\u0623 \u0641\u064a \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0639\u064f\u062f\u0629 \u0644\u0647 \u0645\u0646\u0630 \u0627\u0644\u0622\u0646\u060c \u0648\u062a\u0628\u0646\u064a \u0623\u0633\u0633 \u0648\u0645\u0628\u0627\u062f\u0626 \u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0623\u062e\u0644\u0627\u0642\u064a\u0629 \u0623\u062d\u062f \u0623\u0628\u0631\u0632 \u0647\u0630\u0647 \u0627\u0644\u0633\u0628\u0644 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0645\u0646 <\/span><\/p>\n

\u062e\u0644\u0627\u0644\u0647\u0627 \u0627\u0644\u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u0644\u0645\u0633\u062a\u0642\u0628\u0644.<\/span><\/p>\n

.<\/p>\n

\n

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\u0623\u0645\u0648\u0627\u0644\u060c \u0628\u0644 \u0630\u0647\u0628 \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0648\u0641\u0642\u064b\u0627 \u0644\u0647\u0630\u0627 \u0627\u0644\u0645\u0628\u062f\u0623\u060c \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u062d\u0644 \u0645\u0634\u0643\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0647\u064a \u0644\u064a\u0633\u062a \u0645\u0633\u0624\u0648\u0644\u0629 \u0639\u0646\u0647\u0627.<\/span><\/p>\n

\u0644\u0645 \u064a\u0643\u0646 \u0641\u0631\u064a\u062f\u0645\u0627\u0646 \u0647\u0648 \u0627\u0644\u0648\u062d\u064a\u062f\u060c \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0635\u062f\u062f\u060c \u0628\u0644 \u0633\u0627\u0631 \u0639\u0644\u0649 \u0646\u0647\u062c\u0647 \u0622\u062e\u0631\u0648\u0646\u060c \u0644\u0643\u0646 \u0644\u0648 \u062a\u0623\u0645\u0644\u0646\u0627 \u0645\u0627 \u064a\u0637\u0631\u062d\u0647 \u0647\u0630\u0627 \u0627\u0644\u062a\u064a\u0627\u0631 \u0627\u0644\u0641\u0643\u0631\u064a \u0645\u0646 \u062a\u0635\u0648\u0631\u0627\u062a\u060c \u0641\u0633\u0646\u062c\u062f\u060c \u0623\u0646\u0647 \u064a\u062a\u062d\u062f\u062b\u060c <\/span><\/p>\n

\u0648\u0628\u0628\u0633\u0627\u0637\u0629\u060c \u0639\u0646 \u0645\u0628\u062f\u0623 \u0648\u0646\u0638\u0631\u064a\u0629 \u0623\u062e\u0631\u0649 \u063a\u064a\u0631 \u062a\u0644\u0643 \u0627\u0644\u0645\u0646\u0639\u0648\u062a\u0629 \u0628\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629.<\/span><\/p>\n

\u0648\u0628\u0639\u064a\u062f\u064b\u0627 \u0639\u0646 \u062a\u0648\u062c\u064a\u0647 \u062f\u0641\u0648\u0639\u0627\u062a \u0646\u0642\u062f\u064a\u0629 \u0636\u062f \u0641\u0631\u064a\u062f\u0645\u0627\u0646 \u0648\u0646\u0638\u0631\u064a\u062a\u0647\u060c \u0641\u0625\u0646 \u0645\u0627 \u064a\u0639\u0646\u064a\u0646\u0627 \u0647\u0648 \u062a\u0644\u0643 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u0648\u062b\u064a\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0645\u062c\u062a\u0645\u0639\u060c \u0648\u0644\u064a\u0633 \u0623\u062f\u0644 \u0639\u0644\u0649 \u0630\u0644\u0643 \u0645\u0646 \u062a\u0641\u0643\u064a\u0631 \u0631\u062c\u0644 <\/span><\/p>\n

\u0627\u0642\u062a\u0635\u0627\u062f \u0628\u062d\u062c\u0645 \u0645\u064a\u0644\u062a\u0648\u0646 \u0641\u0631\u064a\u062f\u0645\u0627\u0646 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0633\u0623\u0644\u0629\u060c \u0648\u0623\u0646 \u064a\u0636\u0639 \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0639\u0631\u0648\u0641 \u0641\u064a\u0644\u064a\u0628 \u0643\u0648\u062a\u0644\u0631\u061b \u0643\u062a\u0627\u0628\u064b\u0627 \u0643\u0627\u0645\u0644\u0627\u064b \u062d\u0648\u0644 \u201c\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a\u201d.<\/span><\/p>\n

\u0628\u0627\u062e\u062a\u0635\u0627\u0631\u060c \u064a\u0645\u0643\u0646 \u0627\u0644\u0642\u0648\u0644\u060c \u0625\u0646 \u0627\u0644\u0633\u0648\u0642 \u0647\u0648 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0644\u0644\u0645\u062c\u062a\u0645\u0639 \u0648\u0631\u062f \u0641\u0639\u0644 \u0644\u062a\u062d\u0648\u0644\u0627\u062a\u0647 \u0648\u062a\u063a\u064a\u0631\u0627\u062a\u0647 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0648\u0643\u0644\u0627\u0647\u0645\u0627 \u064a\u0624\u062f\u064a \u0644\u0644\u0622\u062e\u0631 \u0648\u064a\u0642\u0648\u062f \u0625\u0644\u064a\u0647.<\/span><\/p>\n

.<\/p>\n

\u062e\u0644\u0627\u0635\u0629 \u0623\u0633\u0627\u0633\u064a\u0629:<\/span><\/h2>\n

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\u0628\u0642\u0627\u0626\u0647\u0627\u060c \u0648\u0623\u062e\u0630 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0637\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0645\u0627 \u0642\u062f \u064a\u0637\u0631\u0623 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0645\u0646 \u062a\u063a\u064a\u0631\u0627\u062a \u0648\u062a\u0637\u0648\u0631\u0627\u062a.<\/span><\/p>\n

\u0625\u0646 \u0647\u0630\u0647 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u062c\u062a\u0645\u0639\u064a\u0629 \u0627\u0644\u0645\u0642\u062f\u0645\u0629 \u0645\u0646 \u0642\u0628\u0644 \u0645\u0624\u0633\u0633\u0627\u062a \u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u0639\u0645\u0644 \u0639\u0645\u0644 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 (\u062a\u062d\u0633\u064a\u0646 \u0635\u0648\u0631\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u062f\u0649 \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0648\u0642\u0648\u0644 \u0634\u064a\u0621 \u062c\u064a\u062f \u0639\u0646\u0647\u0627)\u060c<\/span><\/p>\n

\u0648\u0644\u0647\u0630\u0627 \u0641\u0625\u0646 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0627\u0644\u062a\u064a \u062a\u0646\u0641\u0642 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0644\u0627 \u062a\u0630\u0647\u0628 \u0647\u0628\u0627\u0621\u064b\u060c \u0628\u0644 \u062a\u0639\u0648\u062f \u0628\u0627\u0644\u0646\u0641\u0639 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0644\u0643\u0646 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0628\u0639\u064a\u062f\u060c \u0625\u0646 \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0646\u0648\u0639 \u0645\u0646 <\/span><\/p>\n

Investment<\/a> \u0627\u0644\u0645\u0624\u062c\u0644 \u0623\u0648 \u0637\u0648\u064a\u0644 \u0627\u0644\u0645\u062f\u0649.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u0623\u064f\u062c\u0628\u0631\u062a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u062e\u0644\u0627\u0644 \u0627\u0644\u0639\u0642\u0648\u062f \u0627\u0644\u0642\u0644\u064a\u0644\u0629 \u0627\u0644\u0645\u0627\u0636\u064a\u0629\u060c \u0639\u0644\u0649 \u062a\u0628\u0646\u064a \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0631\u0624\u0649 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u060c \u0648\u062a\u0645 \u0627\u0633\u062a\u062d\u062f\u0627\u062b \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0648\u0627\u0644\u0646\u0638\u0631\u064a\u0627\u062a\u060c \u0648\u0644\u0639\u0644 \u0645\u0646 \u0628\u064a\u0646\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u060c \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":19510,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[14545,1027,781,19489,19480,2185,4367,15532,19490,5647],"class_list":["post-19509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-14545","tag-1027","tag-781","tag-19489","tag-19480","tag-2185","tag-4367","tag-15532","tag-19490","tag-5647"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/19509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=19509"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/19509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/19510"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=19509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=19509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=19509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}