{"id":19360,"date":"2019-08-26T14:14:18","date_gmt":"2019-08-26T11:14:18","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=19360"},"modified":"2019-08-26T00:03:52","modified_gmt":"2019-08-25T21:03:52","slug":"best-marketing-times-on-social-media","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/best-marketing-times-on-social-media\/","title":{"rendered":"Best times to market on social media"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/webstarkmedia.com\/wp-content\/uploads\/2018\/04\/social-media-marketing-1728x800_c.png\" alt=\"\u00d9\u0086\u00d8\u00aa\u00d9\u008a\u00d8\u00ac\u00d8\u00a9 \u00d8\u00a8\u00d8\u00ad\u00d8\u00ab \u00d8\u00a7\u00d9\u0084\u00d8\u00b5\u00d9\u0088\u00d8\u00b1 \u00d8\u00b9\u00d9\u0086 \u00e2\u0080\u00aamarketing on social media\u00e2\u0080\u00ac\u00e2\u0080\u008f\" width=\"685\" height=\"317\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Many company and business owners<a href=\"https:\/\/www.ibtdi.com\/en\/tips-founder-paypal-for-business-success\/\">Business<\/a>, who have accounts linked to their business on<a href=\"https:\/\/www.ibtdi.com\/en\/marketing-through-socialmedia\/\"> Social Media<\/a>\u060c \u0641\u064a \u062a\u062d\u0642\u064a\u0642 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">as much engagement as possible with posts and content related to their business, and reach a large audience to increase sales <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and generate profits.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">However, most of these people struggle to get much engagement, even though their business accounts on social media have more than <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">a million followers and they spend a lot of money on marketing campaigns. Yet neither is enough to help them achieve their goals.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">To address this, many studies and research projects have examined when social media users are most active across the global information network known as<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> the internet, so businesses can publish content at the right time and drive the desired engagement.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">In this article, we\u2019ll explore the best times to publish marketing and business content on social media to maximize engagement<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> across all content\u2014helping companies increase sales and generate profits.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>\u2013 The social media platform Facebook<\/strong><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If you have a Facebook page or account for your company or business, knowing the best times to post <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Choosing times that suit your website visitors is one of the best ways to reach as much of your audience and business followers as possible.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Many social media specialists and experts have weighed in on this topic, and most agree that the best time to post on <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Facebook is on weekdays from 1 p.m. to 5 p.m., as well as throughout the weekend. During these times, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">your content may reach more than 90% of your audience, helping you get the most engagement possible on your posts.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">CoSchedule suggests that the period between 12 p.m. and 4 p.m. is the optimal time to publish content from Thursday through Sunday,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Facebook provides an \u201cInsight\u201d section on its website. At the top, look for Posts, and you\u2019ll see analytics showing you the best times <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">when your audience engages with all your posts.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">So, anyone looking to publish marketing or business-related posts through their business accounts can follow these strategies <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">outlined above before publishing, to maximize engagement, which in turn helps increase sales and generate profits.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>\u2013 The popular photo-sharing platform Instagram<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">In our Arab region in particular, no one can pinpoint specific times when there is a high concentration of users on the popular photo-sharing site \u201c<a href=\"https:\/\/www.ibtdi.com\/en\/three-strategies-make-instagram-a-positive-platform\/\">Instagram<\/a>\u00bb\u060c <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Most times see high user traffic on the site, thanks to how easy it is to browse and use. This is based on my ongoing observation of the <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">popular platform.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">However, some social media experts agree that the best times are when millions of Instagram users are online, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">These are the times when you\u2019re heading to work, taking a break during the workday, returning from work, and just before bed. Posting at all of these times can help you get massive engagement with <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u062c\u0645\u064a\u0639 \u0645\u0646\u0634\u0648\u0631\u0627\u062a\u0643.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Researchers agree that the best time to post is on weekdays, but they disagree on which day is best. They also all agree that early morning <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and the period immediately after working hours are the best times to post.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Instagram is considered one of the leading <a href=\"https:\/\/www.ibtdi.com\/en\/ten-rules-make-you-famous-on-social-media-platforms\/\">the right social media platforms<\/a> platforms, with high levels of engagement throughout the day. If you have an advertising account, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">you can visit the insights in your ad account to easily find the best times to post for your audience.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\">\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>\u2013 The popular microblogging platform Twitter<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">All users of the popular blogging platform Twitter can easily find out when the platform\u2019s most active users are online, helping ensure engagement with <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">marketing or other business-related posts.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">To do this, Twitter users can open Twitter Analytics, click the Tweets tab, and the analytics will show you <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">engagement rates for all your posts and identify the best times to publish based on your audience. Another free website, called <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Klout, lets users gather information about their audience and find out when they are most active on the platform.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">So, dear reader, you can easily find out when your audience prefers to use Twitter, and then publish information related to <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">with your business product and ensure the engagement you\u2019re aiming for. D<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>\u2013 The popular professional networking platform LinkedIn<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u062a\u062e\u062a\u0644\u0641 \u0645\u0646\u0635\u0629 \u00ab<a href=\"https:\/\/www.ibtdi.com\/en\/%d8%b1%d9%8a%d8%af-%d9%87%d9%88%d9%81%d9%85%d8%a7%d9%86-%d9%85%d9%86-%d9%87%d9%88-%d8%a7%d9%84%d9%85%d8%a4%d8%b3%d8%b3-%d8%a7%d9%84%d9%85%d8%b4%d8%a7%d8%b1%d9%83-%d9%81%d9%8a-%d9%84%d9%8a%d9%86\/\">\u0644\u064a\u0646\u0643\u062f \u0625\u0646<\/a>,\u201d often differs from all other social media platforms: users are most active during working hours, and most <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">users on the platform are only active and present during working hours.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This is because LinkedIn is a platform focused on work across a range of fields. During breaks and after work are the times when activity on the platform is <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">very low.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">So, if you want to share marketing posts or other content and hope to achieve the highest levels of engagement, you can publish the marketing content you want <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Post it to your audience during business hours, as these are widely considered the best times to reach people on the platform.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">LinkedIn users can download and sign in to the CoSchedule app, which provides analytics for all your posts, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">showing you when your audience is most active on the site. You can then use these times to publish your marketing content and help ensure the engagement <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">you want to achieve.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>\u2013 The Pinterest website<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Studies and research on social media agree that the best time to reach a large number of users on the platform <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Pinterest is on weekends, as it is considered an entertaining and inspiring platform.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">So, anyone looking to publish marketing content for their business product can post it on Pinterest over the weekend, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">as this is when the platform\u2019s users are most active.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">What may be surprising is that Pinterest sees its highest user activity from 2 a.m. to 4 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">a.m. This may not work for everyone, so you can review analytics showing the specific times when the site\u2019s users are active <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">by going to Settings, selecting \u201cAudience,\u201d and then \u201cDemographics.\u201d<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; \u064a\u0631\u063a\u0628 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0627\u0644\u0630\u064a\u0646 \u064a\u0645\u062a\u0644\u0643\u0648\u0646 \u062d\u0633\u0627\u0628\u0627\u062a \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0646\u0634\u0627\u0637\u0647\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0639\u0644\u0649 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0623\u0643\u0628\u0631 \u0642\u062f\u0631 \u0645\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u062a\u0641\u0627\u0639\u0644<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":19361,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[19379,10749,779,6772,13581,10234,790,1103,3783,4273,7937],"class_list":["post-19360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-19379","tag-10749","tag-779","tag-6772","tag-13581","tag-10234","tag-790","tag-1103","tag-3783","tag-4273","tag-7937"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/19360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=19360"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/19360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/19361"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=19360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=19360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=19360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}