{"id":19356,"date":"2019-08-25T22:23:08","date_gmt":"2019-08-25T19:23:08","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=19356"},"modified":"2019-08-25T22:23:08","modified_gmt":"2019-08-25T19:23:08","slug":"market-research","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/market-research\/","title":{"rendered":"Market Research... Your Guide in a Changing World"},"content":{"rendered":"

\"\u00d9\u0086\u00d8\u00aa\u00d9\u008a\u00d8\u00ac\u00d8\u00a9<\/p>\n

 <\/p>\n

 <\/p>\n

The marketing process consists of several different stages, each one building on the previous step and leading to the next. At the forefront of these <\/span><\/p>\n

stages\u2014or as the first step\u2014comes market research.<\/span><\/p>\n

The importance of marketing research lies in the fact that it is the only step that enables us to understand customers\u2019 wants and needs (Customer Needs). Can you imagine <\/span><\/p>\n

marketing succeeding in its work without this knowledge? Of course not, becauseMarketing<\/a>At its simplest and most fundamental, it means initiating or establishing a relationship <\/span><\/p>\n

a long-term, profitable relationship with the customer\u2014something that isn\u2019t possible without understanding what customers want and aspire to <\/span><\/p>\n

in practice. We can only gain that understanding through in-depth, precise, and reliable marketing research.<\/span><\/p>\n

What\u2019s more, market research isn\u2019t limited to any one stage of the marketing process. It\u2019s an ongoing effort, from the product\u2019s launch <\/span><\/p>\n

or development through to understanding customers\u2019 reactions and responses to that product or service.<\/span><\/p>\n

.<\/p>\n

Market Research: Scope and Definition<\/span><\/h2>\n

Simply put, market research is the process of gauging the market, understanding its general trends and the broad frameworks that govern it. It is the process of positioning the market<\/span><\/p>\n

\u062a\u062d\u062a \u0627\u0644\u0645\u062c\u0647\u0631.<\/span><\/p>\n

There is a scientific truth that \u201csound decisions are those based on sound information.\u201d From this, we can confidently say that the market research stage is the most important <\/span><\/p>\n

stage of the entire marketing process. Not only do all marketing decisions and plans depend on it, but it also guides us on what we need to do, <\/span><\/p>\n

the means and methods for meeting customers\u2019 needs and satisfying their desires (Need Satisfaction)\u2014a goal of no small importance in the science of marketing <\/span><\/p>\n

Launch\u2014in fact, the entire marketing orchestra is playing this exact tune.<\/span><\/p>\n

.<\/p>\n

Information: Authority and Risk<\/span><\/h2>\n

Despite the crucial importance of market research and the significant benefits it can deliver, marketing decisions, which <\/span><\/p>\n

Decisions made on the basis of this research involve some risk: the information gathered through our market research will not remain valid forever. In other words, there is a certain kind of<\/span><\/p>\n

Information has a shelf life: it is valid only for a limited period.<\/span><\/p>\n

For example, if you\u2019re researching Saudi viewers\u2019 ratings for FIFA World Cup matches, those ratings will certainly be high while <\/span><\/p>\n

the Saudi national team is competing in the tournament. Even so, these figures cannot be treated as a general measure of how many Saudis watch <\/span><\/p>\n

football matches.<\/span><\/p>\n

This means, among other things, that the information was valid only for a specific period. Treating it as a general rule could lead to poor marketing decisions and ultimately <\/span><\/p>\n

to disastrous results.<\/span><\/p>\n

.<\/p>\n

Accurate Information: Is It Possible?<\/span><\/h2>\n

We may have concluded from the previous discussion that the purpose of marketing research is to understand the current state of the market and marketers. However, the accuracy of the data gathered <\/span><\/p>\n

through this research depends primarily on the accuracy of the research tools and how well they are used.<\/span><\/p>\n

Another point is that market research aims to understand what people want or will want. This means it is connected to psychology, because it is tied <\/span><\/p>\n

to human motivations, which are constantly changing. This makes it essential to thoroughly verify our research findings\u2014their accuracy and validity\u2014before making decisions. <\/span><\/p>\n

for marketing purposes.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

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