{"id":19291,"date":"2019-08-05T18:18:19","date_gmt":"2019-08-05T15:18:19","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=19291"},"modified":"2019-08-05T04:41:42","modified_gmt":"2019-08-05T01:41:42","slug":"marketing-plan","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/marketing-plan\/","title":{"rendered":"\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642.. \u062f\u0644\u064a\u0644\u0643 \u0625\u0644\u0649 \u0627\u0644\u0646\u062c\u0627\u062d \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641"},"content":{"rendered":"

\"\u00d9\u0086\u00d8\u00aa\u00d9\u008a\u00d8\u00ac\u00d8\u00a9<\/p>\n

 <\/p>\n

\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/a> \u0647\u064a \u0628\u0645\u062b\u0627\u0628\u0629 \u0627\u0644\u0645\u064f\u0631\u0634\u062f \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0648\u0627\u0644\u0645\u062f\u0631\u0627\u0621 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u064a\u0646\u061b \u0641\u0644\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u064a\u0631 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0631\u062c\u0627\u0644 \u0628\u062f\u0648\u0646 \u0645\u0631\u0634\u062f \u0623\u0648 \u0647\u0627\u062f\u064d\u060c \u0648\u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0629 \u0647\u064a \u0645\u0631\u0634\u062f\u0647\u0645\u060c \u0648\u0639\u0644\u0649<\/span><\/p>\n

\u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0630\u0644\u0643 \u0641\u0625\u0646\u0647\u0627 \u0644\u0627 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0643\u0628\u064a\u0631\u0629 \u0627\u0644\u062d\u062c\u0645\u060c \u0623\u0648 \u0645\u064f\u0633\u0647\u0628\u0629 \u0641\u064a \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644\u060c \u0628\u0644\u060c \u0639\u0644\u0649 \u0627\u0644\u0639\u0643\u0633 \u0645\u0646 \u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0628\u0633\u064a\u0637\u0629 \u0648\u0641\u064a \u0627\u0644\u0639\u0645\u0642.<\/span><\/p>\n

\u0648\u0639\u0644\u0649 \u0643\u0644 \u062d\u0627\u0644\u060c \u0641\u0625\u0646 \u062e\u0637\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u064a\u062c\u0628 \u0623\u0646 \u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/span><\/p>\n

.<\/p>\n

1- \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u0642\u0641:<\/span><\/h2>\n

\u0623\u0648\u0644 \u0645\u0627 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0631\u0641\u0647 \u0647\u0648 \u0623\u0646 \u062a\u062f\u0631\u0643 \u0623\u064a\u0646 \u062a\u0636\u0639 \u0634\u0631\u0643\u062a\u0643 \u0642\u062f\u0645\u0647\u0627\u060c \u0648\u0645\u0627 \u0645\u0648\u0642\u0639\u0647\u0627 \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u0623\u064a \u0623\u0646\u0647 \u0645\u0646 \u0627\u0644\u0645\u062a\u0639\u064a\u0646 \u0639\u0644\u064a\u0643 \u0623\u0646 \u062a\u064f\u062c\u0631\u064a \u0645\u0627 \u064a\u0633\u0645\u0649 \u0628\u0640\u201d\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0631\u0628\u0627\u0639\u064a\u201d <\/span><\/p>\n

(SWOT Analysis)\u060c \u064a\u0634\u062a\u0645\u0644 \u0639\u0644\u0649 \u0623\u0631\u0628\u0639\u0629 \u0623\u0645\u0648\u0631\u060c \u0647\u064a: \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629\u060c \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641\u060c \u0627\u0644\u0641\u0631\u0635\u060c \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a.<\/span><\/p>\n

\u0648\u0628\u0639\u062f \u0625\u062c\u0631\u0627\u0621 \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0636\u0631\u0648\u0631\u064a\u060c \u0633\u062a\u062f\u0631\u0643 \u0623\u064a\u0646 \u0623\u0646\u062a \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u0645\u0627 \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u062d\u0627\u0644\u064a\u060c \u0648\u0647\u064a \u062e\u0637\u0648\u0629 \u0636\u0631\u0648\u0631\u064a\u0629 \u064a\u062a\u0631\u062a\u0628 \u0639\u0644\u064a\u0647\u0627 \u0645\u0627 \u0633\u064a\u0623\u062a\u064a \u0645\u0646 \u062a\u062e\u0637\u064a\u0637\u060c \u0648\u0648\u0636\u0639 <\/span><\/p>\n

\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u062e\u0637\u0637.. \u0625\u0644\u062e.<\/span><\/p>\n

\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0643\u0630\u0644\u0643\u060c \u0623\u0646 \u062a\u0644\u0642\u064a \u0646\u0638\u0631\u0629\u060c \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0645\u0646 \u0627\u0644\u062a\u062e\u0637\u064a\u0637\u060c \u0639\u0644\u0649 \u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a \u0622\u062e\u0631 \u062e\u0645\u0633 \u0633\u0646\u0648\u0627\u062a \u0645\u0646 \u0645\u0628\u064a\u0639\u0627\u062a<\/a> \u0647\u0630\u0627 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0630\u064a \u0646\u0628\u063a\u064a \u0648\u0636\u0639 \u062e\u0637\u0629 <\/span><\/p>\n

\u0644\u062a\u0633\u0648\u064a\u0642\u0647\u060c \u0641\u0636\u0644\u0627\u064b \u0639\u0646 \u0627\u0644\u0623\u0633\u0639\u0627\u0631\u060c \u0648\u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641\u060c \u0648\u062a\u062d\u0644\u064a\u0644 \u0648\u0636\u0639 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/span><\/p>\n

\u0648\u0628\u0634\u0643\u0644 \u0645\u062c\u0645\u0644\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u062f\u064a\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0628\u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0630\u0627\u062a \u0646\u0641\u0633\u0647\u0627\u060c \u0643\u0645\u0627 \u0623\u0646\u0647 \u0645\u0646 \u0627\u0644\u0645\u062a\u0639\u064a\u0646 \u0639\u0644\u064a\u0647\u060c \u0643\u0630\u0644\u0643\u060c \u0623\u0646 \u064a\u0636\u0639 <\/span><\/p>\n

\u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u0648\u0627\u0644\u062a\u0646\u0628\u0624\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644.<\/span><\/p>\n

.<\/p>\n

2- \u0645\u0631\u0627\u0645\u064a \u0648\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642:<\/span><\/h2>\n

\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629\u060c \u064a\u0646\u062a\u0642\u0644 \u0627\u0644\u0645\u062f\u064a\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0645\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0625\u0644\u0649 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u061b \u0641\u0645\u0646 \u0627\u0644\u0645\u0641\u062a\u0631\u0636 \u0623\u0646\u0647\u060c \u0628\u0639\u062f \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649\u060c \u0623\u0645\u0633\u0649 \u0645\u064f\u0644\u0645\u064b\u0627 \u0628\u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0648\u0642\u0648\u0629 \u0634\u0631\u0643\u062a\u0647\u060c <\/span><\/p>\n

\u0648\u0623\u0628\u0631\u0632 \u0645\u0627 \u064a\u0639\u062a\u0631\u064a\u0647\u0627 \u0645\u0646 \u0645\u062e\u0627\u0637\u0631\u060c \u0648\u0623\u0647\u0645 \u0645\u0627 \u064a\u0646\u062a\u0638\u0631\u0647\u0627 \u0645\u0646 \u0641\u0631\u0635.<\/span><\/p>\n

\u0647\u0646\u0627\u060c \u064a\u062a\u0639\u064a\u0646 \u0639\u0644\u0649 \u0645\u062a\u062e\u0630\u064a \u0627\u0644\u0642\u0631\u0627\u0631 \u0623\u0646 \u064a\u0631\u0643\u0632\u0648\u0627 \u0639\u0644\u0649 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 Objectives\u060c \u0648\u0627\u0644\u063a\u0627\u064a\u0627\u062a Goals. \u0648\u062a\u062a\u0645\u062b\u0644 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0641\u064a \u0648\u0636\u0639 \u0627\u0644\u062e\u0637\u0648\u0637 \u0627\u0644\u0639\u0631\u064a\u0636\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 <\/span><\/p>\n

\u062a\u062d\u0642\u064a\u0642\u0647\u0627 \u0641\u064a \u0627\u0644\u0641\u062a\u0631\u0629 \u0627\u0644\u0642\u0627\u062f\u0645\u0629\u060c \u0645\u062b\u0644: \u0632\u064a\u0627\u062f\u0629 \u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d\u060c \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629\u060c \u0632\u064a\u0627\u062f\u0629 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u0647\u0643\u0630\u0627.<\/span><\/p>\n

\u0648\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0627\u0644\u0625\u0634\u0627\u0631\u0629\u060c \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0635\u062f\u062f\u060c \u0625\u0644\u0649 \u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u062a\u062c\u0627\u0646\u0633\u0629\u060c \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062d\u0642\u064a\u0642\u060c \u0648\u0625\u0644\u0627 \u0633\u062a\u0628\u0648\u0621 \u0643\u0644 \u0627\u0644\u0645\u062d\u0627\u0648\u0644\u0627\u062a \u0628\u0627\u0644\u0641\u0634\u0644.<\/span><\/p>\n

\u0623\u0645\u0627 \u0627\u0644\u0645\u0631\u0627\u0645\u064a \u0623\u0648 \u0627\u0644\u063a\u0627\u064a\u0627\u062a \u0641\u0647\u064a \u0627\u0644\u0623\u0647\u062f\u0627\u0641\u060c \u0648\u062a\u0645\u062a \u0635\u064a\u0627\u063a\u062a\u0647\u0627 \u0641\u064a \u0642\u0648\u0627\u0644\u0628 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633\u060c \u0645\u062b\u0644: \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0643\u0645\u064a\u0629 \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0648\u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u062d\u062f\u062f \u0644\u0644\u0625\u0646\u062c\u0627\u0632\u060c \u0648\u0631\u0641\u0639 \u062d\u0635\u0629 <\/span><\/p>\n

\u0627\u0644\u0633\u0648\u0642 \u0645\u0646 \u0627\u0644\u0646\u0633\u0628\u0629 \u0643\u0630\u0627 \u0625\u0644\u0649 \u0627\u0644\u0646\u0633\u0628\u0629 \u0643\u0630\u0627.<\/span><\/p>\n

.<\/p>\n

3- \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642:<\/span><\/h2>\n

\u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0645\u0646 \u0623\u0635\u0639\u0628 \u0627\u0644\u0645\u0631\u0627\u062d\u0644\u060c \u0648\u0644\u0643\u0646 \u0645\u0646 \u0623\u0647\u0645\u0647\u0627\u060c \u0641\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u064a\u0633 \u0645\u0647\u0645\u0629 \u0633\u0647\u0644\u0629 \u0628\u0623\u064a \u062d\u0627\u0644 \u0645\u0646 \u0627\u0644\u0623\u062d\u0648\u0627\u0644\u060c \u0644\u0643\u0646\u0647 \u0636\u0631\u0648\u0631\u064a \u0648\u062d\u062a\u0645\u064a.<\/span><\/p>\n

\u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062f \u0639\u062f\u0629 \u0623\u0645\u0648\u0631 \u0645\u0647\u0645\u0629\u060c \u0645\u062b\u0644: Target market<\/a> Target Market\u060c \u062a\u062d\u062f\u064a\u062f \u0648\u062a\u062b\u0628\u064a\u062a \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u062c\u0648\u0647\u0631\u064a\u0629 <\/span><\/p>\n

\u0644\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0630\u0647\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 Core Positioning\u060c \u0648\u0627\u0644\u0623\u0633\u0639\u0627\u0631 Price Positioning\u060c \u0641\u0636\u0644\u0627\u064b \u0639\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a <\/span><\/p>\n

\u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0648\u063a\u064a\u0631\u0647\u0627 \u0645\u0646 \u0627\u0644\u0623\u0645\u0648\u0631 \u0627\u0644\u0645\u0641\u0635\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/span><\/p>\n

.<\/p>\n

4- \u062e\u0637\u0629 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0641\u0639\u0644\u064a\u0629:<\/span><\/h2>\n

\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0646\u0643\u0648\u0646 \u063a\u0627\u062f\u0631\u0646\u0627 \u0627\u0644\u0623\u0648\u0631\u0627\u0642 \u0648\u0627\u0644\u0623\u0642\u0644\u0627\u0645\u060c \u0648\u0628\u062f\u0623\u0646\u0627 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0641\u0639\u0644\u064a\u061b \u0641\u0642\u062f \u062a\u0648\u0644\u0649 \u0627\u0644\u0645\u062f\u064a\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0625\u0630\u0627\u0628\u0629 \u0643\u0644 \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0641\u064a \u0634\u0643\u0644 \u0623\u0645\u0648\u0631 \u0648\u0627\u0636\u062d\u0629 <\/span><\/p>\n

\u0648\u0645\u062d\u062f\u062f\u0629\u060c \u064a\u0645\u0643\u0646 \u0627\u0644\u0639\u0645\u0644 \u0648\u0641\u0642\u064b\u0627 \u0644\u0647\u0627.<\/span><\/p>\n

\u0641\u064a\u062a\u0645\u060c \u0645\u062b\u0644\u0627\u064b\u060c \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629\u060c \u0648\u0636\u0639 \u0627\u0644\u062a\u0648\u0627\u0631\u064a\u062e \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0644\u0628\u062f\u0621 Advertising campaigns<\/a> \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629\u060c \u0648\u062a\u0643\u0644\u064a\u0641 \u0623\u0634\u062e\u0627\u0635 \u0645\u062d\u062f\u062f\u064a\u0646 \u0644\u0623\u062f\u0627\u0621 \u0645\u0647\u0627\u0645 \u0645\u062d\u062f\u062f\u0629\u060c \u0628\u0644 \u0645\u0631\u0627\u0642\u0628\u0629 \u0623\u062f\u0627\u0626\u0647\u0645\u060c <\/span><\/p>\n

\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0623\u0645\u0631: \u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0647\u064a \u0645\u0631\u062d\u0644\u0629 \u0625\u064a\u0635\u0627\u0644 \u0627\u0644\u062e\u0637\u0629 \u0644\u0643\u0644 \u0627\u0644\u0644\u0627\u0639\u0628\u064a\u0646 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u064a\u0646 \u0648\u0628\u062f\u0621 \u0627\u0644\u0644\u0639\u0628 \u0641\u0639\u0644\u0627\u064b.<\/span><\/p>\n

.<\/p>\n

5- \u0636\u0648\u0627\u0628\u0637 \u0627\u0644\u062a\u0633\u0648\u064a\u0642:<\/span><\/h2>\n

\u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u062e\u0636\u0639 \u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0648\u0637\u0631\u064a\u0642\u0629 \u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u0644\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0648\u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0645\u062f\u0631\u0627\u0621 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0646\u060c \u0641\u064a\u062a\u0645 \u0648\u0635\u0639 \u0645\u0624\u0634\u0631\u0627\u062a \u0642\u064a\u0627\u0633\u064a\u0629 Benchmarks <\/span><\/p>\n

\u0631\u0628\u0645\u0627 \u062a\u0643\u0648\u0646 \u0631\u0628\u0639 \u0633\u0646\u0648\u064a\u0629 \u0623\u0648 \u0646\u0635\u0641 \u0646\u0633\u0648\u064a\u0629\u061b \u0644\u0645\u0639\u0631\u0641\u0629 \u0645\u062f\u0649 \u0646\u062c\u0627\u062d \u0627\u0644\u062e\u0637\u0629 \u0645\u0646 \u0641\u0634\u0644\u0647\u0627\u060c \u0644\u064a\u0633 \u0647\u0630\u0627 \u0641\u0642\u0637\u060c \u0628\u0644 \u0645\u062f\u0649 \u0647\u0630\u0627 \u0627\u0644\u0646\u062c\u0627\u062d \u0623\u0648 \u0627\u0644\u0641\u0634\u0644.<\/span><\/p>\n

\u0641\u064a \u062d\u0627\u0644 \u0641\u0634\u0644 \u0627\u0644\u062e\u0637\u0629\u060c \u0623\u0648 \u062d\u062a\u0649 \u0639\u062f\u0645 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0631\u062c\u0648\u0629 \u0645\u0646 \u0648\u0636\u0639\u0647\u0627\u060c \u064a\u0643\u0648\u0646 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u064a\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0623\u0646 \u064a\u062a\u062e\u0630\u060c \u0648\u0628\u0634\u0643\u0644 \u0639\u0627\u062c\u0644\u060c \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u062a\u0635\u062d\u064a\u062d\u064a\u0629\u060c \u0645\u0646<\/span><\/p>\n

\u0634\u0623\u0646\u0647\u0627 \u0648\u0636\u0639 \u0627\u0644\u0623\u0645\u0648\u0631 \u0641\u064a \u0627\u0644\u0646\u0635\u0627\u0628 \u0627\u0644\u0635\u062d\u064a\u062d.<\/span><\/p>\n

\n

\u0628\u0642\u064a \u0623\u0645\u0631 \u0623\u062e\u064a\u0631: \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0629 \u0623\u0646 \u062a\u062d\u0643\u0645 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0629 \u0628\u0627\u0644\u0635\u0648\u0627\u0628 \u0623\u0648 \u0627\u0644\u062e\u0637\u0623\u060c \u0623\u064a \u0645\u062a\u0649 \u0648\u0643\u064a\u0641 \u062a\u0642\u0648\u0644 \u0625\u0646 \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0629 \u0645\u0646\u0627\u0633\u0628\u0629 \u0623\u0645 \u0644\u0627\u061f<\/span><\/p>\n

\u0625\u0646 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0645\u062b\u0644\u0649 \u0644\u0644\u062e\u0631\u0648\u062c \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0623\u0632\u0642\u060c \u0623\u0646 \u062a\u0642\u0627\u0631\u0646 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u064a\u0627 \u0628\u064a\u0646 \u0627\u0644\u062e\u0637\u0637 \u0627\u0644\u0643\u062b\u064a\u0631\u0629 \u0627\u0644\u062a\u064a \u0631\u064f\u0641\u0639\u062a \u0625\u0644\u064a\u0647\u0627\u060c \u0648\u0623\u0646 \u062a\u0643\u062a\u0634\u0641 \u0627\u0644\u062e\u0637\u0648\u0637 \u0627\u0644\u0639\u0631\u064a\u0636\u0629 \u0648\u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629 \u0628\u064a\u0646\u0647\u0627\u060c <\/span><\/p>\n

\u0648\u0623\u0646 \u062a\u062c\u0631\u064a \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0639\u0644\u064a\u0647\u0627 \u0642\u0628\u0644 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u0647\u0627.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u064a \u0628\u0645\u062b\u0627\u0628\u0629 \u0627\u0644\u0645\u064f\u0631\u0634\u062f \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0648\u0627\u0644\u0645\u062f\u0631\u0627\u0621 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u064a\u0646\u061b \u0641\u0644\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u064a\u0631 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0631\u062c\u0627\u0644 \u0628\u062f\u0648\u0646 \u0645\u0631\u0634\u062f \u0623\u0648 \u0647\u0627\u062f\u064d\u060c \u0648\u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0629 \u0647\u064a \u0645\u0631\u0634\u062f\u0647\u0645\u060c \u0648\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":19292,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[8104,3821,19303,781,9389,8899,3599,2868,1481],"class_list":["post-19291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-swot-analysis","tag-3821","tag-19303","tag-781","tag-9389","tag-8899","tag-3599","tag-2868","tag-1481"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/19291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=19291"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/19291\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/19292"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=19291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=19291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=19291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}