{"id":19264,"date":"2019-07-24T19:19:38","date_gmt":"2019-07-24T16:19:38","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=19264"},"modified":"2019-07-24T05:49:46","modified_gmt":"2019-07-24T02:49:46","slug":"entrepreneurship-and-marketing","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/entrepreneurship-and-marketing\/","title":{"rendered":"Entrepreneurship and Marketing: Which Deserves More Attention?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/maieutyk.com\/wp-content\/uploads\/2019\/01\/bigstock-221375965-700x350.jpg\" alt=\"\u00d9\u0086\u00d8\u00aa\u00d9\u008a\u00d8\u00ac\u00d8\u00a9 \u00d8\u00a8\u00d8\u00ad\u00d8\u00ab \u00d8\u00a7\u00d9\u0084\u00d8\u00b5\u00d9\u0088\u00d8\u00b1 \u00d8\u00b9\u00d9\u0086 \u00e2\u0080\u00aaEntrepreneurship and marketing\u00e2\u0080\u00ac\u00e2\u0080\u008f\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If you think that being a talented entrepreneur with many projects, or having skills and experience, is enough to promote your idea and make money from it, you\u2019re <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">mistaken; you need to master <a href=\"https:\/\/www.ibtdi.com\/en\/10-marketing-ideas-out-of-the-box\/\">\u0645\u0647\u0627\u0631\u0627\u062a\u00a0\u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/a>, whether for your business or your personal abilities and strengths. If you\u2019re looking to land a particular role <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">or job, the path <a href=\"https:\/\/www.ibtdi.com\/en\/salesmen-skills\/\">Sales<\/a> It starts with marketing, and the marketer is the one who lays the groundwork for <a href=\"https:\/\/www.ibtdi.com\/en\/how-to-make-interviews-with-sales-staff\/\">\u0645\u0648\u0638\u0641 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/a> completing the sale.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">So, having an innovative idea isn\u2019t enough when you need to make your target audience aware that they need that idea or product. This is why <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">marketing\u2014taking the lead with an idea and marketing it go hand in hand.<\/span><\/p>\n<p style=\"text-align: center;\">\n<h4 style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Here are six ways to update and improve your project\u2019s marketing plans:<\/span><\/h4>\n<p>.<\/p>\n<p style=\"text-align: center;\">\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0646\u062a\u062c:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This can be done by adding more features and capabilities, and perhaps extra perks, to attract customers and catch their attention. For example, if you own a store <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">that sells several types of dates, offer customers 2 kilos of one variety and half a kilo of another. This way, you benefit twice: first, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">by increasing the quantity sold, and second, by promoting your store and attracting new customers.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\">\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">\u00a0\u0623\u0633\u0639\u0627\u0631 \u0645\u0646\u062a\u062c\u0627\u062a\u0643:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Do a little research into the market for your products. Prices may have dropped for some reason, or your product may be priced well above the market. If<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> you find a significant difference, offer your customers discounts. But be careful not to let them get used to discounts all the time; instead, always market the quality of <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Your product and what it actually offers customers.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\">\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">\u0644\u0627\u0641\u062a\u0629 \u0627\u0644\u0645\u0634\u0631\u0648\u0639:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Your business sign is its headline\u2014it\u2019s the first thing customers notice. Make sure it\u2019s well lit, the store name is clear, and it\u2019s easy to read.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Some business owners pay attention to the sign only when they open, then neglect it over the years. Make sure nothing blocks it, such as a tree or a new building, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">or renew it or move it so it stands out to customers.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Don\u2019t rely on just one approach. Keep finding new ways to showcase your products, and don\u2019t limit yourself to traditional ways of selling them at your business location.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> There are innovative options, such as your website or social media. You should also keep refreshing the way you present <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The product to your customers\u2014and how you sell it to them.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\">\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">Connect with customers:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Customers are the backbone of your business, so stay in touch with them, learn about their problems, and help them overcome any obstacles. Send promotional offers by email, or share <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">tempting offers with your customers in a simple text message. Reach them through every channel you can, and place an engaging ad in a well-known newspaper.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\">\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">Train employees:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Your employees may be highly qualified, but the world of marketing and sales is constantly evolving\u2014and demands that you evolve with it. Meet with your employees and discuss their needs. Ask them what they require, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">as they may know more than you do as the business owner. Your employees may not be proficient in English, making it difficult for them to serve tourists or foreign residents. In that case, you should <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">hire an institute to provide them with a course in basic English. Don\u2019t think of this as an unnecessary expense; on the contrary, you stand to benefit the most.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u0625\u0630\u0627 \u0627\u0639\u062a\u0642\u062f\u062a \u0623\u0646 \u0643\u0648\u0646\u0643 \u0631\u0627\u0626\u062f \u0623\u0639\u0645\u0627\u0644 \u0645\u0648\u0647\u0648\u0628\u064b\u0627\u060c \u0648\u0644\u062f\u064a\u0643 \u0645\u0634\u0631\u0648\u0639\u0627\u062a \u0643\u062b\u064a\u0631\u0629\u060c \u0623\u0648 \u062a\u062a\u0645\u062a\u0639 \u0628\u0645\u0647\u0627\u0631\u0627\u062a \u0648\u062e\u0628\u0631\u0627\u062a\u060c \u0643\u0627\u0641\u064a\u064b\u0627 \u0644\u0646\u0634\u0631 \u0641\u0643\u0631\u062a\u0643\u060c \u0648\u062c\u0644\u0628 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0645\u0646 \u0648\u0631\u0627\u0626\u0647\u0627\u060c \u0641\u0623\u0646\u062a \u0645\u062e\u0637\u0626\u061b \u0625\u0630 \u0625\u0646\u0643<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":19265,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[781,12307,1676,7114,19272,4807,10709,15808,6306],"class_list":["post-19264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-781","tag-12307","tag-1676","tag-7114","tag-19272","tag-4807","tag-10709","tag-15808","tag-6306"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/19264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=19264"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/19264\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/19265"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=19264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=19264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=19264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}