![\"\u00d9\u0086\u00d8\u00aa\u00d9\u008a\u00d8\u00ac\u00d8\u00a9](\"https:\/\/storage.googleapis.com\/c2mtl-media-bucket\/2016\/11\/resize4.jpg\")
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Every business is built on two fundamental pillars: \u201cprospecting and marketing.\u201d Entrepreneurs should understand both before starting a venture so they can recognize the difference <\/span><\/p>\n between them and decide where they stand on each.<\/span><\/p>\n \u0648\u064a\u064f\u0639\u0631\u0641 \u0627\u0644\u062a\u0646\u0642\u064a\u0628\u060c \u0628\u0623\u0646\u0647\u00a0<\/strong>reaching out directly to someone through various channels, such as the internet or social media platforms like Facebook, or offline, <\/span><\/p>\n \u0623\u0648 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0633\u0648\u0642\u064a\u0646 \u0627\u0644\u0628\u0627\u0631\u062f\u0629 \u0648\u0627\u0644\u0633\u0627\u062e\u0646\u0629\u060c \u0623\u0648 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0646\u0635\u064a\u0629\u060c \u0623\u0648 \u0648\u062c\u0647\u064b\u0627 \u0644\u0648\u062c\u0647\u060c \u0648\u063a\u064a\u0631 \u0630\u0644\u0643.\u00a0\u0623\u0645\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c\u00a0<\/strong>It means a customer or user finds you<\/span><\/p>\n and gets in touch based on something you\u2019ve marketed before.<\/span><\/p>\n The question is: \u201cHow do you respond when someone gets in touch or calls you?\u201d Before you answer, first determine your ranking to find out where you stand.<\/span><\/p>\n \u0623\u0646\u062a \u0628\u062f\u0642\u0629.<\/span><\/p>\n .<\/p>\n Let\u2019s say, for the sake of argument, that prospecting sites are ranked by number. For example, site zero represents someone who has never shown interest in any comment on a video<\/span><\/p>\n you posted to promote your product or service. Site one, meanwhile, includes someone who watched that same video, showed interest in it, and gave it a <\/span><\/p>\n like. Finally, the person at site one is on the same level as someone at site two, since the latter is trying to contact you to ask about what they saw in the video.<\/span><\/p>\n \u0627\u0644\u0630\u064a \u0646\u0634\u0631\u062a\u0647.<\/span><\/p>\n \n According to this ranking, you can\u2019t contact someone at site zero\u2014someone who has shown no interest in the video\u2014or make any assumptions <\/span><\/p>\n about them. By contrast, if someone contacts you to ask about a product, service, or opportunity you offer, you can easily identify their position <\/span><\/p>\n and ask them the main reason they reached out to you.<\/span><\/p>\n .<\/p>\n <\/p>\n And to apply the saying, \u201cThere\u2019s an exception to every rule,\u201d you can contact one of the people listed on the Zero website and start a conversation by mentioning that you don\u2019t know <\/span><\/p>\n each other, but you\u2019ve learned that they live in a distant city. Then share your idea: you\u2019re looking to expand your business into their city and would like them to tell you about its business needs.<\/span><\/p>\n You can then offer to include them in a major deal if they\u2019re interested. This is known as prospecting from a zero position.<\/span><\/p>\n By contrast, if someone reaches out to you, they\u2019re no longer in the zero position, since they\u2019re the one who looked you up and got in touch. In that case, you can<\/span><\/p>\n welcome them and ask why they\u2019re contacting you today. Naturally, you\u2019ll be curious to know what prompted them to reach out. They may offer you the key to unlocking new opportunities for your <\/span><\/p>\n business, or tell you they\u2019re interested in making some money from home. If that\u2019s what they\u2019re looking for, let them know you\u2019re glad they want to hear about how you make money.<\/span><\/p>\n Extra income from home.<\/span><\/p>\n And make sure from your conversation that they\u2019re serious about helping with your work. Then show them a short video explaining what they need to do. So, whatever suggestions <\/span><\/p>\n they make about helping with your work, use them to your advantage\u2014you want to improve your site\u2019s ranking for the topic in question.<\/span><\/p>\n .<\/p>\n Let\u2019s say you\u2019re livestreaming on Facebook and your business pitch is: \u201cCall me if you\u2019re looking for a way to make extra money from home.\u201d Surely <\/span><\/p>\n someone will call and ask to work with you after seeing your ad. At that point, encourage them by saying: \u201cGreat\u2014so, give me your attention. I have this <\/span><\/p>\n video that explains how I make extra money from home and how you can do it too. I\u2019d be happy to send it to you. When will you be able to watch it?\u201d<\/span><\/p>\n Now, after sending them the video and getting their agreement to watch it, did you know they\u2019ve already moved to the second spot in the search rankings? But you need to <\/span><\/p>\n keep following up and encourage them by saying, \u201cYou know you can really do this.\u201d Then start giving them a detailed explanation of how to do it.<\/span><\/p>\n .<\/p>\n The ability to rank websites is one of the most important skills you need to master. If you have a mix of sites that others occupy, make use of your tools and resources; <\/span><\/p>\n that\u2019s enough to achieve your goal of moving those people out of their positions in your favor.<\/span><\/p>\n \n Finally, although I\u2019ve used video as an example, you can apply this to many other tools and methods available to you. Not everyone is necessarily enthusiastic about watching <\/span><\/p>\n videos, but I\u2019m simply showing you how to harness and recruit hundreds of people by encouraging them to share your work and use your skills in a <\/span><\/p>\n A strong strategist in driving their websites forward.<\/span><\/p>","protected":false},"excerpt":{"rendered":" \u064a\u0631\u062a\u0643\u0632 \u0623\u064a \u0646\u0634\u0627\u0637 \u062a\u062c\u0627\u0631\u064a \u0639\u0644\u0649 \u062f\u0639\u0627\u0645\u062a\u064a\u0646 \u0623\u0633\u0627\u0633\u064a\u062a\u064a\u0646 \u0647\u0645\u0627: \u201c\u0627\u0644\u062a\u0646\u0642\u064a\u0628 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u201d\u061b \u0644\u0630\u0627 \u0639\u0644\u0649 \u0631\u0627\u0626\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0623\u0646 \u064a\u062a\u0639\u0631\u0641 \u0639\u0644\u064a\u0647\u0645\u0627 \u0642\u0628\u0644 \u0628\u062f\u0621 \u0645\u0634\u0631\u0648\u0639\u0647\u061b \u062d\u062a\u0649 \u064a\u062f\u0631\u0643 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646\u0647\u0645\u0627\u060c \u0648\u064a\u062d\u062f\u062f [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":19205,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[19203,3824,19201,3348,19202,2671],"class_list":["post-19204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-19203","tag-3824","tag-19201","tag-3348","tag-19202","tag-2671"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/19204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=19204"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/19204\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/19205"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=19204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=19204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=19204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0646\u0642\u064a\u0628<\/strong><\/span><\/h2>\n
\u0627\u0644\u0645\u0648\u0642\u0639 \u0635\u0641\u0631<\/strong><\/span><\/h2>\n
Site Ranking Optimization<\/strong><\/span><\/h2>\n
Making the Most of Tools<\/strong><\/span><\/h2>\n