{"id":19194,"date":"2019-07-21T19:19:40","date_gmt":"2019-07-21T16:19:40","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=19194"},"modified":"2019-07-21T19:06:21","modified_gmt":"2019-07-21T16:06:21","slug":"the-best-way-to-price-products-and-earn-permanent-customers","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/the-best-way-to-price-products-and-earn-permanent-customers\/","title":{"rendered":"The Best Ways to Price Your Products and Win Loyal Customers"},"content":{"rendered":"

\"\u00d9\u0086\u00d8\u00aa\u00d9\u008a\u00d8\u00ac\u00d8\u00a9<\/p>\n

 <\/p>\n

\u064a\u0644\u0639\u0628 \u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c<\/a> a pivotal role in strengthening a company\u2019s position in the market and building a productive, long-term relationship with consumers. Despite this, many <\/span><\/p>\n

\u0645\u0646 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u062a\u064a \u062a\u064f\u0631\u062a\u0643\u0628 \u0639\u0646\u062f\u00a0Pricing<\/a>, especially when the product is new or you\u2019re new toEntrepreneurship<\/a> or small and medium-sized businesses.<\/span><\/p>\n

.<\/p>\n

\n

\n

\u0645\u0627 \u0627\u0644\u0633\u0639\u0631\u061f<\/span><\/h2>\n

To start, we can define price as the amount of money paid to obtain a service or product. But price is more than that: according to renowned marketing expert Philip Kotler, it is <\/span><\/p>\n

the set of values consumers exchange to own or use a product or service.<\/span><\/p>\n

\n

Perhaps this is what Sarah Maxwell, an expert in the field of Pricing<\/a>when it showed that the idea of a fair price goes far beyond simply being a low price. Rather, <\/span><\/p>\n

it means, among other things, that in return for what you pay, you are treated with the respect customers deserve.<\/span><\/p>\n

\n

So, price is a set of values that buyers or consumers receive before it is an amount of money they pay. Understanding this fact will help you, as an entrepreneur <\/span><\/p>\n

or business owner, outperform your competitors and capture the market share you seek overall.<\/span><\/p>\n

\n

In addition, you must treat your customers fairly, understand how much they can afford, and know what value you can offer them in return.<\/span><\/p>\n

\n

Even so, some common mistakes are made when pricing a product. The most notable include lowering prices to gain the largest <\/span><\/p>\n

A certain amount of sales\u2014but the problem with this approach is that customers will get used to the low price, regardless of the product\u2019s actual value, and therefore won\u2019t <\/span><\/p>\n

pay more for products with greater value and higher quality.<\/span><\/p>\n

\n

Another common pricing mistake is basing prices solely on costs, rather than on the value the product offers customers.<\/span><\/p>\n

.<\/p>\n

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How do you price your product?<\/span><\/h2>\n

\n

You can set your product\u2019s price based on what it cost you to make. This is a familiar approach, but it often comes with no guarantees, because cost is not <\/span><\/p>\n

ultimately what determines the price. You can also price your product based on the value consumers perceive in that particular product. This <\/span><\/p>\n

is the better approach, but it requires an in-depth study to understand how customers perceive your product.<\/span><\/p>\n

\n

Modern companies and organizations use two well-known product pricing strategies: Market-Skimming Pricing <\/span><\/p>\n

and Market-Penetration Pricing. The latter strategy focuses on penetrating the market by lowering the product\u2019s price and<\/span><\/p>\n

offering it to customers at cost only (Cost-Based Pricing). The goal is to penetrate the market and attract as many customers as possible. The <\/span><\/p>\n

other strategy involves addressing market segments, starting with the highest tier and moving down to the lowest, while setting an appropriate price <\/span><\/p>\n

for each segment.<\/span><\/p>\n

\n

It is worth noting that a market-penetration strategy based on lowering the product\u2019s price means that the break-even point is reached after <\/span><\/p>\n

for a long time, and the break-even point is the stage at which product sales cover its costs without generating any profit margin.<\/span><\/p>\n

.<\/p>\n

\n

Is it possible to adjust prices?<\/span><\/h2>\n

\n

The market you operate in, like markets everywhere in the world, is characterized by rapid change. Your competitors are also growing in number day by day, and all these<\/span><\/p>\n

factors and variables, among many others, require you to stay flexible and adjust your strategies whenever necessary.<\/span><\/p>\n

.<\/p>\n

\n

When it comes to pricing, there are many ways to change your pricing strategy, such as offering discounts during certain <\/span><\/p>\n

seasons or lowering the product\u2019s price in a specific geographic area. You might also be able to raise its price by appealing to your target audience\u2019s psychology\u2014in other words, by increasing the <\/span><\/p>\n

value the customer sees in the product.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

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