{"id":18899,"date":"2019-05-13T18:18:01","date_gmt":"2019-05-13T15:18:01","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=18899"},"modified":"2019-05-13T06:38:25","modified_gmt":"2019-05-13T03:38:25","slug":"reduce-project-expenses","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/reduce-project-expenses\/","title":{"rendered":"10 Ways to Cut Costs When Starting Your Business"},"content":{"rendered":"

\"\u00d9\u0086\u00d8\u00aa\u00d9\u008a\u00d8\u00ac\u00d8\u00a9<\/p>\n

 <\/p>\n

\u201cWhen you\u2019re starting your own business, you need to be careful with the money you have so it lasts as long as possible, giving you more time to invest in your business.\u201d<\/span><\/p>\n

According to the founder of Bootstrap Babes, a blog packed with money-saving ideas and advice for investors and business owners, <\/span><\/p>\n

Here are 10 tips for making your cash last longer, drawn from the experiences of entrepreneurs who made millions of dollars:<\/span><\/p>\n

.<\/p>\n

\u0639\u0634 \u062d\u064a\u0627\u0629 \u0632\u0647\u064a\u062f\u0629<\/b><\/span><\/h2>\n

Ryan Allis (23) and Aaron Houghton (27) were university students when, in 2003, they considered founding a company called \u201cicon tact Corp\u201d in <\/span><\/p>\n

\u0645\u062c\u0627\u0644 Email Marketing<\/a>. Alice recalls the early days: \u201cWe lived in the office, slept on mats, and printed using a simple grill, <\/span><\/p>\n

and lived extremely frugally to save money and increase our income as much as possible.\u201d Several years later, the company\u2019s annual sales reached<\/span><\/p>\n

about $15 million for icon tact Corp.<\/span><\/p>\n

And if you\u2019re a savvy shopper for items related to both home and work, you can save more money to help build your business; <\/span><\/p>\n

you can search online for coupons on everything you need, from office supplies to groceries for your family.<\/span><\/p>\n

.<\/p>\n

Use innovative funding methods<\/b><\/span><\/h2>\n

Use your own funds alongside support from family and friends, and look for free funding in the form of gifts, grants, and prizes through competitions your company can <\/span><\/p>\n

enter. This is money you won\u2019t have to pay back, and there\u2019s plenty of it available Business owners<\/a>\u00a0\u0639\u0628\u0631 \u0647\u0630\u0627 \u0627\u0644\u0623\u0633\u0644\u0648\u0628\u060c \u062e\u0635\u0648\u0635\u064b\u0627 \u0644\u0644\u0646\u0633\u0627\u0621 \u0648\u0627\u0644\u0623\u0639\u0645\u0627\u0644 <\/span><\/p>\n

charities. You can check with local business agencies, companies, economic development centers, business development centers, and small <\/span><\/p>\n

businesses for information about funding available in your area.<\/span><\/p>\n

.<\/p>\n

\u0627\u0628\u062f\u0623 \u0635\u063a\u064a\u0631\u064b\u0627<\/b><\/span><\/h2>\n

If you start with a larger product line, you\u2019ll need to spend more to acquire and launch those products in the market, so don\u2019t focus on building name recognition <\/span><\/p>\n

Don\u2019t try to make a big splash right away. First, focus on a specific range of products and services that you can manage effectively with the funds you have. Research <\/span><\/p>\n

the opportunities available in your field, then identify the specific sectors you want to serve.<\/span><\/p>\n

.<\/p>\n

\u00a0Invest in income-generating talent<\/b><\/span><\/h2>\n

The key to getting started on a modest budget is to use your limited resources wisely. Spending on important, capable employees<\/span><\/p>\n

helped 41-year-old Michael Krizan successfully launch Acclaro, which provides translation and localization services to companies that <\/span><\/p>\n

operate or expand around the world. Krizan started the business in 2002 and used his extensive network of contacts to recruit employees. <\/span><\/p>\n

in directly related roles to generate immediate income.<\/span><\/p>\n

Kreizen says, \u201cWe were struggling with a shortage Finance<\/a> before the project began. When a client came to us looking for a specific task, we hired people to carry it out <\/span><\/p>\n

and provide the services. We didn\u2019t hire people just for the sake of hiring; if a client was willing to pay for a service they wanted, we hired someone to deliver it.\u201d<\/span><\/p>\n

.<\/p>\n

\u00a0Use a variety of media channels for marketing<\/b><\/span><\/h2>\n

Look for limited local media outlets to get started Marketing<\/a> through which you can introduce yourself as a \u201clocal media expert for TV channels, newspapers, and <\/span><\/p>\n

local social and business publications.\u201d Research the various media and marketing outlets in your area to learn about the opportunities they offer to contribute <\/span><\/p>\n

to marketing your business.<\/span><\/p>\n

Avoiding marketing spend is another cost-saving approach that Chris used while founding his company, Irvington. He realized that providing a first-class service was the best advertising, through the company\u2019s own customers. <\/span><\/p>\n

He reached out to them directly to build the visibility and reputation the company needed in its early days\u2014a strategy that helped him achieve $10 million in annual sales<\/span><\/p>\n

and build offices in Boston, San Francisco, and Paris, <\/span><\/p>\n

\u0648\u0628\u064a\u0648\u0646\u0633 \u0623\u064a\u0631\u0633.<\/span><\/p>\n

.<\/p>\n

\u00a0Hire a smart team<\/b><\/span><\/h2>\n

You may not have the budget to pay full-time employees, but you may have enough to get an important project done on a temporary basis or through a fixed-term contract, as Kriz did when he hired <\/span><\/p>\n

people to help with some of the administrative tasks and operations for his project, including a freelance designer to create the website for his company, Acclaro. He and <\/span><\/p>\n

his small team wrote the content themselves.<\/span><\/p>\n

An expert at getting herself fully prepared and meeting every requirement, Alison O\u2019Kelly took an innovative approach to hiring and staffing when she launched her company,<\/span><\/p>\n

Mom Corps. As she prepared for launch, her hiring approach helped the company connect with the flexible labor market. Since the company began operating in <\/span><\/p>\n

In 2005, she hired employees to work from home. \u201cAll my employees work from home and use their own computers and phones, so we haven\u2019t had to incur any infrastructure costs,\u201d she says. <\/span><\/p>\n

She continued, \u201cWe also hire sales representatives on commission; we only pay them when they bring money into the company.\u201d In addition, <\/span><\/p>\n

O\u2019Kelly handles all the accounting herself, since she is a certified public accountant by training.<\/span><\/p>\n

.<\/p>\n

Negotiate for better deals<\/b><\/span><\/h2>\n

Many entrepreneurs starting new businesses don\u2019t realize that \u201ceverything is negotiable, from technology costs to the bank fees for your business account, to the company that provides your printing services,\u201d White said. She added, \u201cJust because there\u2019s a price tag on an <\/span><\/p>\n

item or product doesn\u2019t mean there\u2019s no room to negotiate. The worst a seller can do is tell you \u201cno,\u201d but many people don\u2019t even try <\/span><\/p>\n

\u0639\u0646\u0635\u0631 \u0623\u0648 \u0633\u0644\u0639\u0629\u060c \u0623\u0646\u0647 \u0644\u0627 \u064a\u0648\u062c\u062f \u0645\u062c\u0627\u0644 \u0644\u0644\u062a\u0641\u0627\u0648\u0636\u060c \u0641\u0623\u0633\u0648\u0623 \u0645\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0642\u0648\u0645 \u0628\u0647 \u0627\u0644\u0628\u0627\u0626\u0639 \u062a\u062c\u0627\u0647\u0643 \u0647\u0648 \u0623\u0646 \u064a\u0642\u0648\u0644 \u0644\u0643 \u201c\u0644\u0627\u201d\u060c \u0648\u0644\u0643\u0646 \u0643\u062b\u064a\u0631\u064c \u0645\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0644\u0627 \u064a\u062d\u0627\u0648\u0644\u0648\u0646 <\/span><\/p>\n

Never negotiate.\u201d<\/span><\/p>\n

Coles adds: \u201cIf you\u2019re the one paying, you\u2019re in a better position to negotiate the best deal. O\u2019Kelly, whose business generates $2 million in annual sales, negotiated with vendors in the early days of her company to keep expenses manageable.\u201d <\/span><\/p>\n

\u201cYou can say, \u2018I don\u2019t have enough money to do this. This is all I have\u2014would you agree to do the deal at this price?\u2019\u201d <\/span><\/p>\n

There is free or low-cost software available if you\u2019re willing to look, including some data backup programs and more. White says, \u201cTen years ago,<\/span><\/p>\n

.<\/p>\n

Look for free software<\/strong><\/span><\/h2>\n

online marketing tools were few and expensive. Now, software is more widely available and familiar to users, <\/span><\/p>\n

\u0643\u0627\u0646\u062a \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0642\u0644\u064a\u0644\u0629\u060c \u0643\u0645\u0627 \u0643\u0627\u0646\u062a \u0628\u0627\u0647\u0638\u0629 \u0627\u0644\u0633\u0639\u0631\u060c \u0623\u0645\u0627 \u0627\u0644\u0622\u0646 \u0641\u0625\u0646 \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0623\u0635\u0628\u062d\u062a \u0645\u0646\u062a\u0634\u0631\u0629 \u0648\u0645\u0623\u0644\u0648\u0641\u0629 \u0628\u0634\u0643\u0644 \u0623\u0643\u0628\u0631 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u060c <\/span><\/p>\n

and their prices are reasonable and affordable.\u201d<\/span><\/p>\n

Use every available technology to build and market your business inexpensively, from blogs to email newsletters. As Coles Johnson says: <\/span><\/p>\n

\u201cToday, new business owners have access to technologies that are both innovative and affordable.\u201d<\/span><\/p>\n

.<\/p>\n

Use credit cards wisely<\/b><\/span><\/h2>\n

While the main goal of using personal capital is to avoid going into debt, there are benefits to making purchases <\/span><\/p>\n

with a credit card. Look for personal or business credit cards that offer useful rewards or even cash back on purchases <\/span><\/p>\n

you need to make for your business.<\/span><\/p>\n

Coles says, \u201cBe extremely careful and consider all your options so you never go into debt. Make sure you need the purchase, rather than just\u201d<\/span><\/p>\n

\u0623\u0646\u0643 \u062a\u0631\u064a\u062f\u0647\u0627\u201d.<\/span><\/p>\n

You can pay off the full balance each month, or use rewards debit cards to avoid finance charges. You may also get cash back <\/span><\/p>\n

or earn flights or special perks with an airline. The list of rewards and prizes is endless. White says: <\/span><\/p>\n

\u201cWe don\u2019t believe in carrying credit card debt, but use cards that offer rewards and prizes so you can make the most of\u201d <\/span><\/p>\n

\u062a\u0644\u0643 \u0627\u0644\u0628\u0637\u0627\u0642\u0627\u062a\u201d.<\/span><\/p>\n

.<\/p>\n

Give your employees a stake in the company<\/span><\/h2>\n

Having little money upfront doesn\u2019t mean you can\u2019t get the perks or talent you want and need for your business. Try what<\/span><\/p>\n

Alice and Houghton did with their project, icon tacn. Alice says, \u201cWe hired our first employee for $1,000 a month, plus an ownership stake in <\/span><\/p>\n

The company. We were so creative in offering a share of the company\u2019s equity so we could significantly reduce payroll! In return, my partner and I took no salaries during the company\u2019s first two years, and we did everything we could to keep our expenses low.\u201d <\/span><\/p>\n

The first two years of the company\u2019s operations, and we did everything we could to keep our expenses low.\u201d<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u201c\u0639\u0646\u062f\u0645\u0627 \u062a\u0631\u064a\u062f \u0628\u062f\u0621 \u0645\u0634\u0631\u0648\u0639\u0643 \u0627\u0644\u062e\u0627\u0635\u060c \u0641\u0644\u0627 \u0628\u062f \u0623\u0646 \u062a\u0642\u062a\u0635\u062f \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0627\u0644\u0645\u062a\u0627\u062d\u0629\u061b \u0644\u062a\u062d\u062a\u0641\u0638 \u0628\u0647\u0627 \u0623\u0637\u0648\u0644 \u0641\u062a\u0631\u0629 \u0645\u0645\u0643\u0646\u0629\u061b \u062d\u062a\u0649 \u062a\u0636\u064a\u0641 \u0627\u0644\u0645\u0632\u064a\u062f \u0625\u0644\u0649 \u0645\u0634\u0631\u0648\u0639\u0643. \u0648\u0648\u0641\u0642 \u0645\u0624\u0633\u0633\u0629 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":18906,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[3301,4433,2027,3050,1924,3412,18941,7607,1476,18939,1042,1345,16823,18940,2009],"class_list":["post-18899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-3301","tag-4433","tag-2027","tag-3050","tag-1924","tag-3412","tag-18941","tag-7607","tag-1476","tag-18939","tag-1042","tag-1345","tag-16823","tag-18940","tag-2009"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/18899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=18899"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/18899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/18906"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=18899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=18899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=18899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}