![\"\u00d9\u0086\u00d8\u00aa\u00d9\u008a\u00d8\u00ac\u00d8\u00a9](\"https:\/\/amp.businessinsider.com\/images\/5c6ee2982628981e6b1292d2-750-375.jpg\")
<\/p>\n<\/p>\n
<\/p>\n
Name:<\/span> \u0645\u0648\u062f\u0627\u0633\u064a\u0631 \u0634\u064a\u062e\u0629<\/strong><\/span><\/p>\n Nationality:<\/span> \u0628\u0627\u0643\u0633\u062a\u0627\u0646\u064a<\/strong><\/span><\/p>\n Company:<\/span> \u0643\u0631\u064a\u0645<\/strong><\/span><\/p>\n \u0627\u0644\u062a\u0623\u0633\u064a\u0633:<\/span> \u064a\u0648\u0644\u064a\u0648 \u0639\u0627\u0645 2012<\/strong><\/span><\/p>\n \u00a0<\/strong><\/span>\u0627\u0644\u0645\u0642\u0631:<\/span>\u00a0<\/strong>\u062f\u0628\u064a<\/strong><\/span><\/p>\n With the aim of offering customers across the Arab world an exceptional, distinctive service\u2014and inspired by the spirit of generosity and a desire to care for their health and families\u2014the idea for the company was born <\/span><\/p>\n Careem, launched by Mudassir Sheikha, CEO and co-founder, grew from a venture into a service reaching millions.<\/span><\/p>\n Careem, which offers ride-hailing through its website and smartphone app and lets users track their car on a map, grew rapidly. <\/span><\/p>\n Customers can pay in cash or by credit card. Careem went on to become one of the region\u2019s most successful companies. How did Mudassir make it happen?<\/span><\/p>\n ><\/p>\n Mudassir was born in Karachi, Pakistan, to a middle-class family. His father came from a family involved in the rice trade. He attended an English-medium school <\/span><\/p>\n and earned top grades, which helped him secure a scholarship to study computer science at the University of Southern California in the United States.<\/span><\/p>\n His family could not afford the tuition. He studied physics and mathematics, which helped him complete his degree in three years.<\/span><\/p>\n \u0648\u0646\u0635\u0641 \u0628\u0627\u0644\u062c\u0627\u0645\u0639\u0629.<\/span><\/p>\n Modasir was deeply influenced by his mother, a traditional Pakistani woman who married at a young age and devoted all her focus and ambitions to her children\u2019s education, while<\/span><\/p>\n his father had not had the opportunity to receive much formal education.<\/span><\/p>\n ><\/p>\n He began his career as a consultant at Ernst & Young\u2014one of the world\u2019s largest professional services firms\u2014and earned a master\u2019s degree in computer science from <\/span><\/p>\n Stanford University.<\/span><\/p>\n After graduating, Modasir could think of nothing but starting a company. Within a few months, he joined a company called Brience in San Francisco, <\/span><\/p>\n where he gained foundational experience in 2000.<\/span><\/p>\n Raise a staggering $200 million in the first round of funding\u2014the best investment ever for a startup\u2014with the goal of <\/span><\/p>\n turning a private company into a public one by taking it public within nine months.<\/span><\/p>\n .<\/p>\n Modasser earned a master\u2019s degree in computer science in 2003, then returned to Pakistan and founded a small IT company called: <\/span><\/p>\n Device Anywhere, the third company he had founded.<\/span><\/p>\n He worked for four years at McKinsey, a global management consulting firm, in Dubai. McKinsey was the best place he learned how to work independently; <\/span><\/p>\n He spent most of his time working in engineering. He learned how to approach business challenges, find solutions, and communicate with senior executives; <\/span><\/p>\n all of which helped his confidence grow day by day.<\/span><\/p>\n .<\/p>\n Mudassir Sheikha co-founded Careem in July 2012. He also served as vice president at Keynote, a company specializing in software development and marketing. <\/span><\/p>\n for websites.<\/span><\/p>\n Sheikha was responsible for finding solutions for the organization and managing every aspect of delivering products to consumers. He then spent two years in Karachi, Pakistan\u2019s largest city, <\/span><\/p>\n where he established a full-fledged mobile offshore development center. He later served as director of Solerent, which he had founded.<\/span><\/p>\n .<\/p>\n Mudassir met his partner, Magnus, at McKinsey, a global management consulting firm. Magnus underwent a <\/span><\/p>\n successful brain surgery, after which he thought about doing something to benefit society.<\/span><\/p>\n While traveling, they struggled to find reliable, comfortable transportation. Mudassir said, \u201cIn Riyadh, it wasn\u2019t easy to find a ride from <\/span><\/p>\n the airport to our meeting venue. Sometimes we didn\u2019t know the way, and we also had to pay in cash, which we didn\u2019t have. So we had to go to an ATM <\/span><\/p>\n \u2014it was exhausting.\u201d<\/span><\/p>\n He adds, \u201cAt first, we spoke with drivers in Dubai and Pakistan who work 16 hours a week about how they could save 90% of their earnings <\/span><\/p>\n to help educate their children and face life\u2019s challenges.\u201d<\/span><\/p>\n .<\/p>\n The name was chosen for several reasons, including:<\/span><\/p>\n - Generosity toward customers: by providing exceptional service, unlike anything previously seen in the region.<\/span><\/p>\n - Generosity toward drivers: by caring for them, their health, and their families\u2014not merely providing them with a job.<\/span><\/p>\n .<\/p>\n Over time, Careem found supporters in Saudi Arabia\u2019s Telecom Ventures and the Al Tayyar Group.<\/span><\/p>\n .<\/p>\n In 2013, nine months after Careem launched, Uber rapidly expanded across the Arab world, but faced a challenge with credibility.<\/span><\/p>\n Speaking about the competition with Uber, Mudassir said it pushed him to cut his rest time from six hours to three. He then launched his company\u2019s own app, which helped build trust in <\/span><\/p>\n\u0646\u0634\u0623\u062a\u0647<\/strong><\/span><\/h2>\n
\u0641\u0643\u0631 \u0631\u064a\u0627\u062f\u064a<\/strong><\/span><\/h2>\n
\u0634\u0631\u0643\u0629 \u0645\u0627\u0643\u064a\u0646\u0632\u064a<\/strong><\/span><\/h2>\n
\u0634\u0631\u0643\u0629 \u0643\u0631\u064a\u0645<\/strong><\/span><\/h2>\n
The hardship behind the idea<\/strong><\/span><\/h2>\n
Choosing the name \u201cCareem\u201d<\/strong><\/span><\/h2>\n
Finance<\/strong><\/span><\/h2>\n
Competing with Uber<\/strong><\/span><\/h2>\n