{"id":18802,"date":"2019-05-06T20:20:16","date_gmt":"2019-05-06T17:20:16","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=18802"},"modified":"2019-05-06T07:01:46","modified_gmt":"2019-05-06T04:01:46","slug":"how-to-write-a-simple-but-good-business-plan-for-your-startup","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/how-to-write-a-simple-but-good-business-plan-for-your-startup\/","title":{"rendered":"How to Write a Simple, Effective Business Plan for Your Project"},"content":{"rendered":"

\"\u00d9\u0086\u00d8\u00aa\u00d9\u008a\u00d8\u00ac\u00d8\u00a9<\/span><\/p>\n

\n

\u0642\u0628\u0644 \u0623\u0646 \u064a\u0624\u0633\u0633 Entrepreneur<\/a> their startup, they should write \u062e\u0637\u0629 \u0639\u0645\u0644 \u062c\u064a\u062f\u0629\u060c<\/a> and it makes sense to start with a simple one, then gradually expand it to convince <\/span><\/p>\n

investors to provide funding.<\/span><\/p>\n

Do you remember that idea that came to you and that you set out to pursue, only to end up forgetting about it? Or the idea you later discovered someone<\/span>\u0631- \u0641\u064a \u0648\u0642\u062a \u0644\u0627\u062d\u0642<\/span>– <\/span><\/p>\n

Did you execute the idea, build a company around it, and succeed in the market? Well, perhaps both ideas succeeded because the right business plan was in place\u2014and you weren\u2019t the one who created it.<\/span><\/p>\n

\u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643!<\/span><\/p>\n

A business plan shouldn\u2019t be overly detailed, or too simplistic. Investors prefer a reasonable plan that makes it possible to launch the product or service and keep the company going <\/span><\/p>\n

during its early stages.<\/span><\/p>\n

You don\u2019t need to include a lot of figures or cash flow statements in the plan. What you need is a simple business plan that takes the potential market <\/span><\/p>\n

and competition into account.<\/span><\/p>\n

.
\n\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u0633\u0639\u0629<\/span><\/p>\n

\nThese are questions entrepreneurs should answer and include in more advanced business plans:<\/span><\/p>\n

.<\/p>\n

1. \u0627\u0644\u0645\u0647\u0645\u0629:<\/span><\/h2>\n

\nWhat makes your service or product different from the competition? Who will benefit from your offering? What problem will you solve for your customers? What benefit do you want to <\/span><\/p>\n

provide your customers? What do you intend to change through your product?<\/span><\/p>\n

.<\/p>\n

2. \u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644:<\/span><\/h2>\n

\nHow much capital do you need to start your company? Remember that the first few months are the hardest for a newly launched business, so always budget for more than the <\/span><\/p>\n

actual amount of capital you expect to need. This can create cash flow problems in the early months if it takes the company longer than expected to become profitable.<\/span><\/p>\n

\nCash flow is one of the main challenges that cause most startups to fail in their early stages, especially in the B2B sector, where you often <\/span><\/p>\n

sell on credit to customers who account for a good portion of your revenue. If any of these customers delay or miss a payment, it\u2019s best to<\/span><\/p>\n

be prepared.<\/span><\/p>\n

Entrepreneurs should keep six to 12 months\u2019 worth of cash reserves in their accounts so they can weather the challenges they may face.<\/span><\/p>\n

\nROI is the metric that shows how long it takes to recoup the money initially invested. Once the company reaches its break-even point, it begins to <\/span><\/p>\n

create value each month.<\/span><\/p>\n

.<\/p>\n

3- Products and Services:<\/span><\/h2>\n

The key question here is: What problem does my company solve, and what opportunities does it offer customers? Once you\u2019ve answered this question, you\u2019re ready <\/span><\/p>\n

to define your product and service offering. Focus on a small set of offerings that your team is ready to deliver, keeping in mind that timing makes a difference <\/span><\/p>\n

compared with offering a broad range of options.<\/span><\/p>\n

To define your product or service portfolio, you need to understand the needs and wants of your potential customers. Once you\u2019ve identified them, think about what motivates your customer<\/span><\/p>\n

to purchase your product.<\/span><\/p>\n

A company\u2019s value proposition is what sets it apart from its competitors. It is defined by various factors, such as performance, customization, design, condition, and reducing <\/span><\/p>\n

costs and risks, convenience, ease of use, and so on.<\/span><\/p>\n

.<\/p>\n

3. Target Market:<\/span><\/h2>\n

\nThe more you know about the market you compete in, the better. This requires thorough research, no matter how long it takes, including consulting <\/span><\/p>\n

experts, reading financial and industry news, and learning about the people or companies that will buy your product or service, how many there are, and their profiles <\/span><\/p>\n

People buy your product, so make it easy for them to find you\u2014geographically and demographically. This will help you build the best possible database and make informed decisions. <\/span><\/p>\n

\u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0635\u062d\u064a\u062d.<\/span><\/p>\n

.<\/p>\n

4- Revenue, Expenses, Losses, and Profits:<\/span><\/h2>\n

\nForecasting your cash flow can be an extremely powerful tool. Your business plan should show shareholders, founders, and participating employees that your business <\/span><\/p>\n

will be economically viable.<\/span><\/p>\n

List all your expenses (rent, electricity, salaries, taxes, supplies, etc.) and calculate how much will be left at the end of the month. What is your net profit margin?<\/span><\/p>\n

\nCapital may be the most important factor. You should always aim to manage these figures and increase your profit margin without compromising the quality of your product <\/span><\/p>\n

or service, your team\u2019s cohesion, or the incentives that drive the development of your product and employees.<\/span><\/p>\n

.<\/p>\n

6- \u0641\u0631\u064a\u0642 \u0627\u0644\u0639\u0645\u0644:<\/span><\/h2>\n

\nThere are important questions that need thoughtful answers:<\/span><\/p>\n

\n\u2013 How many employees need to be hired to complete the required tasks?<\/span><\/p>\n

\n\u2013 Do I need an experienced person to lead my company?<\/span><\/p>\n

\n\u2013 And can I afford to compensate this person, or is it better to hire a few committed people instead of a rising star?<\/span><\/p>\n

\nYour business plan should include employee profiles and positions, as well as the activities and attributes of each founder and manager. The more <\/span><\/p>\n

detail you provide in these descriptions, the clearer things will be for everyone. Each employee should focus on their own activity or area; this helps avoid misunderstandings. <\/span><\/p>\n

and unnecessary discussions.<\/span><\/p>\n

.<\/p>\n

7- \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0648\u0646:<\/span><\/h2>\n

\nWho are your leading competitors? Who are they, how much do they spend to offer a similar product or service, and what is their differentiation strategy?<\/span><\/p>\n

\nHere\u2019s an important lesson: in a commodity market, do more to serve customers. In a niche market, do more to keep developing your product and move <\/span><\/p>\n

forward. In most cases, this approach works: you can avoid price wars and protect your company from being undercut by competitors.<\/span><\/p>\n

.<\/p>\n

8- \u0627\u0644\u062a\u0633\u0639\u064a\u0631:<\/span><\/h2>\n

\nIf you fail to price your product correctly, you\u2019ll undermine almost all your efforts. Consider operating costs, profit margins, and the return on <\/span><\/p>\n

investment you need when pricing your offerings (product or service), and include a factor that\u2019s directly proportional to the value your product provides to the customer.<\/span><\/p>\n

\nFor example, if your product helps customers save electricity, it may be easier to charge them based on the savings achieved, then invoice them for a fixed amount; <\/span><\/p>\n

That\u2019s why pricing is one of the most important elements to include in your business plan.<\/span><\/p>\n

.<\/p>\n

9. Marketing and Sales Channels:<\/span><\/h2>\n

\nHow will you spread the word and make your startup known? Will you rely on online promotion, print advertising, or word of mouth?<\/span><\/p>\n

\nYour business plan should include a one- or two-page marketing plan focused on your sales channel strategy.<\/span><\/p>\n

\nSales channel strategy is overlooked in one way or another in 90% of business plans; most entrepreneurs and business owners don\u2019t realize how important it is to choose the right sales channels. <\/span><\/p>\n

that suit their offerings.<\/span><\/p>\n

\nChoosing between distributors and representatives can affect your numbers and operations in ways you may not realize until a problem arises in<\/span><\/p>\n

the business. Usually, a mix of sales channels is the best solution, depending on your expectations and your specific market.<\/span><\/p>\n

.<\/p>\n

\u0627\u0633\u062a\u0646\u062a\u0627\u062c:<\/span><\/h2>\n

\nBeing able to identify and describe those key points\u2014and answer questions about them\u2014helps guide your startup in the days ahead. So, you should bring together <\/span><\/p>\n

your team during times of crisis and take the opportunity to review the elements from time to time.<\/span><\/p>\n

If you\u2019re thinking of presenting your business plan to investors or seeking venture capital to fund your startup, you\u2019ll need a proven track record, <\/span><\/p>\n

Present your market data with exceptional accuracy, demonstrate growth over the months, and highlight your competitive advantage.<\/span><\/p>\n

A useful resource and a solid foundation for any business plan is the Business Model Canvas methodology; you can draw some of these elements from it <\/span><\/p>\n

\u2014a visual way to brainstorm with your co-founders and team.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

\u0642\u0628\u0644 \u0623\u0646 \u064a\u0624\u0633\u0633 \u0631\u0627\u0626\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0634\u0631\u0643\u062a\u0647 \u0627\u0644\u0646\u0627\u0634\u0626\u0629\u060c \u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u064a\u0643\u062a\u0628 \u062e\u0637\u0629 \u0639\u0645\u0644 \u062c\u064a\u062f\u0629\u060c \u0648\u0645\u0646 \u0627\u0644\u0645\u0646\u0637\u0642\u064a \u0623\u0646 \u062a\u0643\u0648\u0646 \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0628\u0633\u064a\u0637\u0629\u060c \u062b\u0645 \u062a\u062a\u0648\u0633\u0639 \u062a\u062f\u0631\u064a\u062c\u064a\u064b\u0627 \u0644\u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0628\u0627\u0644\u062a\u0645\u0648\u064a\u0644. [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":18803,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[5683,8899,1083,2091,1676,3705,11004,4501,1036,18874,17176,1331,4988,2055,9400,18875,18873],"class_list":["post-18802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-5683","tag-8899","tag-1083","tag-2091","tag-1676","tag-3705","tag-11004","tag-4501","tag-1036","tag-18874","tag-17176","tag-1331","tag-4988","tag-2055","tag-9400","tag-18875","tag-18873"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/18802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=18802"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/18802\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/18803"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=18802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=18802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=18802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}