{"id":18647,"date":"2019-04-20T22:50:24","date_gmt":"2019-04-20T19:50:24","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=18647"},"modified":"2019-04-20T22:50:24","modified_gmt":"2019-04-20T19:50:24","slug":"%d9%85%d8%a7-%d8%a7%d9%84%d8%b0%d9%8a-%d9%8a%d8%ac%d8%b9%d9%84-%d8%a7%d9%84%d8%aa%d8%b7%d8%a8%d9%8a%d9%82-%d9%86%d8%a7%d8%ac%d8%ad%d9%8b%d8%a7%d8%9f-%d8%b3%d9%8a%d9%83%d9%88%d9%84%d9%88%d8%ac%d9%8a","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/%d9%85%d8%a7-%d8%a7%d9%84%d8%b0%d9%8a-%d9%8a%d8%ac%d8%b9%d9%84-%d8%a7%d9%84%d8%aa%d8%b7%d8%a8%d9%8a%d9%82-%d9%86%d8%a7%d8%ac%d8%ad%d9%8b%d8%a7%d8%9f-%d8%b3%d9%8a%d9%83%d9%88%d9%84%d9%88%d8%ac%d9%8a\/","title":{"rendered":"\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0639\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0646\u0627\u062c\u062d\u064b\u0627\u061f – \u0633\u064a\u0643\u0648\u0644\u0648\u062c\u064a\u0629 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0625\u062f\u0645\u0627\u0646\u064a\u0629"},"content":{"rendered":"

\"\u00d9\u0086\u00d8\u00aa\u00d9\u008a\u00d8\u00ac\u00d8\u00a9<\/p>\n

 <\/p>\n

Have you ever stopped to think about what makes some \u062a\u0637\u0628\u064a\u0642\u0627\u062a<\/a> mobile apps or games addictive while others aren\u2019t?<\/span><\/p>\n

Addictive apps like Facebook, Snapchat, and Instagram have one thing in common: they understand the principles of human behavior and apply psychological theories <\/span><\/p>\n

to retain users. So, what are the psychological principles and theories that they use Mobile applications<\/a> Successful at capturing users\u2019 attention? <\/span><\/p>\n

More importantly, how can you apply them to drive high engagement and improve your app\u2019s chances of success? Read on to find out.<\/span><\/p>\n

.<\/p>\n

1. The Zeigarnik Effect<\/span><\/h2>\n

The Zeigarnik effect refers to the tendency to experience intrusive thoughts about an unfinished or interrupted task, increasing the motivation to complete it.<\/span><\/p>\n

Benefit for app developers<\/strong>:<\/span> Break large tasks into several smaller ones. Use progress bars, to-do lists, and completion percentages to give users the impression <\/span><\/p>\n

that they haven\u2019t finished completing them yet.<\/span><\/p>\n

.<\/p>\n

<\/div>\n

2. Flow Model<\/span><\/h2>\n

Mihaly Csikszentmihalyi\u2019s flow model describes the emotional state of deep focus and productivity we experience when we\u2019re fully immersed in what we\u2019re doing, which <\/span><\/p>\n

It seems that little else matters. This happens when we reach a sweet spot where the level of challenge matches the individual\u2019s skill level.<\/span><\/p>\n

\n

Benefit for app developers<\/strong>:<\/span> If your app is too simple or too difficult, users will lose interest. That\u2019s why the level of challenge should match users\u2019 <\/span><\/p>\n

current abilities and increase as their skills improve. When everything is in balance, your app can keep users in a state of flow. Start <\/span><\/p>\n

by removing all distractions. This means reducing visual noise and removing irrelevant information. Give users immediate feedback on the results of their actions. <\/span><\/p>\n

\u0644\u0644\u062d\u062f \u0645\u0646 \u0627\u0644\u0642\u0644\u0642.<\/span><\/p>\n

.<\/p>\n

3. Positive Reinforcement<\/span><\/h2>\n

Positive reinforcement is the process of recognizing a desired behavior and rewarding it with something enjoyable to encourage it to continue.<\/span><\/p>\n

Benefit for app developers<\/strong>:<\/span> Offering rewards to users who complete specific tasks can boost their motivation and encourage them to take part in more<\/span><\/p>\n

activities to earn additional rewards. Rewards can take many forms. Badges, points, and levels are all simple ways to recognize <\/span><\/p>\n

users\u2019 achievements, encourage specific actions, and increase re-engagement.<\/span><\/p>\n

.<\/p>\n

\n

4. The Principle of Least Effort<\/span><\/h2>\n

The principle of least effort is a scientific principle stating that people will do as little work as possible to achieve an acceptable basic outcome.<\/span><\/p>\n

Benefit for app developers<\/strong>:<\/span> Users download your app because they\u2019re looking for something, and your primary goal should be to help them find it. <\/span><\/p>\n

Too many unnecessary steps will frustrate users and drive them away from your app. Make your app easy to understand and require as few <\/span><\/p>\n

steps as possible to get the job done.<\/span><\/p>\n

.<\/p>\n

5. The Principle of Reciprocity<\/span><\/h2>\n

The principle of reciprocity is a social behavioral principle that suggests when someone does something kind for us, we feel obligated to return the favor.<\/span><\/p>\n

Benefit for app developers<\/strong>:<\/span> Don\u2019t overwhelm users with a series of permission requests the moment they open your app for the first time. It doesn\u2019t <\/span><\/p>\n

make sense to ask users for access to their camera or location before your app has earned their trust. It may seem unnecessary <\/span><\/p>\n

The app request may be rejected\u2014or, worse, users may abandon your app.<\/span><\/p>\n

\nLet users view and interact with your app\u2019s content. Once they\u2019ve explored the app, they\u2019ll be more likely to trust it and agree to accept <\/span><\/p>\n

requests such as access to their location or permission to send notifications, because it\u2019s now clear why the app needs these permissions.<\/span><\/p>\n

.<\/p>\n

6. The Endowment Effect<\/span><\/h2>\n

The endowment effect is an emotional bias that makes people value things they own (or feel they own) more than equivalent items, simply because they own them.<\/span><\/p>\n

Benefit for app developers<\/strong>:<\/span> Getting users to invest time and effort in your app helps foster a psychological sense of ownership. For example, <\/span><\/p>\n

By setting preferences, adding content, exploring features, inviting friends, and more, users make the app their own. As a result of the <\/span><\/p>\n

ownership effect, they start valuing the app more than before and are more likely to use your app again and again.<\/span><\/p>\n

.<\/p>\n

<\/div>\n

\n

7. Choice Overload Effect<\/span><\/h2>\n

The choice overload effect is a well-known psychological phenomenon in which people feel paralyzed when faced with too many choices and may decide not to choose any option.<\/span><\/p>\n

This is because the human mind can feel overwhelmed when processing too much information at once.<\/span><\/p>\n

Benefit for app developers<\/strong>:<\/span> It\u2019s important not to overwhelm users with too many choices. Too many options can be exhausting and may lead to <\/span><\/p>\n

Users abandoning the process or making no choice. Reduce the number of options or features you offer whenever possible. Encourage users to make a decision <\/span><\/p>\n

by providing suggestions and default values.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u0647\u0644 \u062a\u0648\u0642\u0641\u062a \u0645\u0646 \u0642\u0628\u0644 \u0644\u062a\u0641\u0643\u0631 \u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0639\u0644 \u0628\u0639\u0636 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0623\u0648 \u0623\u0644\u0639\u0627\u0628 \u0627\u0644\u062c\u0648\u0627\u0644 \u0625\u062f\u0645\u0627\u0646\u064a\u0629 \u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0627\u0644\u0628\u0639\u0636 \u0627\u0644\u0622\u062e\u0631 \u0644\u064a\u0633 \u0643\u0630\u0644\u0643\u061f \u062a\u0634\u062a\u0631\u0643 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0625\u062f\u0645\u0627\u0646\u064a\u0629 \u0645\u062b\u0644 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":18648,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[18733,18734,18735,1604,11834],"class_list":["post-18647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-18733","tag-18734","tag-18735","tag-1604","tag-11834"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/18647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=18647"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/18647\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/18648"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=18647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=18647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=18647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}