{"id":18584,"date":"2019-04-16T17:28:03","date_gmt":"2019-04-16T14:28:03","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=18584"},"modified":"2019-04-16T17:28:03","modified_gmt":"2019-04-16T14:28:03","slug":"stefan-pearson","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/stefan-pearson\/","title":{"rendered":"Stefan Persson: One of the World\u2019s Richest Businesspeople"},"content":{"rendered":"

\"\u00d9\u0086\u00d8\u00aa\u00d9\u008a\u00d8\u00ac\u00d8\u00a9<\/p>\n

 <\/p>\n

\u0633\u062a\u064a\u0641\u0627\u0646 \u0628\u064a\u0631\u0633\u0648\u0646 \u0648\u0627\u062d\u062f \u0645\u0646 \u0623\u0647\u0645 \u0648\u0623\u063a\u0646\u0649 \u0631\u062c\u0627\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645\u060c \u0648\u0647\u0648 \u0627\u0644\u0645\u062f\u064a\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0645\u0644\u0627\u0628\u0633 \u0627\u0644\u0634\u0647\u064a\u0631\u0629 H&M \u0627\u0644\u062a\u064a \u0623\u0633\u0633\u0647\u0627 \u0648\u0627\u0644\u062f\u0647 \u0627\u0631\u0644\u064a\u0646\u062c \u0628\u064a\u0631\u0633\u0648\u0646 <\/span><\/p>\n

in the Swedish city of V\u00e4ster\u00e5s in 1948\u2014one year before Stefan was born. He followed in his father\u2019s footsteps and took over the management of a company that is now one of the world\u2019s leading and most prestigious <\/span><\/p>\n

global brands, thanks to its innovative designs for a wide range of age groups. Stefan took over the company from his father in 1982, and in <\/span><\/p>\n

1998, Persson became the company\u2019s CEO.<\/span><\/p>\n

.<\/p>\n

\u0645\u0639 \u062a\u0639\u064a\u064a\u0646 \u0633\u062a\u064a\u0641\u0627\u0646 \u0631\u0626\u064a\u0633\u0627\u064b \u062a\u0646\u0641\u064a\u0630\u064a\u0627\u064b \u0644\u0644\u0634\u0631\u0643\u0629 \u0628\u062f\u0623 \u0628\u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u0648\u0633\u064a\u0639 \u0646\u0634\u0627\u0637 \u0627\u0644\u0634\u0631\u0643\u0629 \u062e\u0627\u0631\u062c \u0627\u0644\u0628\u0644\u0627\u062f \u0648\u0641\u064a \u0639\u0627\u0645 2000 \u0623\u0641\u062a\u062a\u062d \u0633\u062a\u064a\u0641\u0627\u0646 \u0623\u0648\u0644 \u0645\u062a\u062c\u0631 \u0644\u0634\u0631\u0643\u0629 H&M \u0641\u064a <\/span><\/p>\n

The United States saw major celebrations in the region, along with a large-scale marketing campaign across the country. During that period, the store became <\/span><\/p>\n

one of the best-selling fashion retailers in the United States.<\/span><\/p>\n

.<\/p>\n

\u0641\u064a \u0639\u0627\u0645 2002 \u062a\u0648\u0641\u064a \u0627\u0631\u0644\u064a\u0646\u062c \u0628\u064a\u0631\u0633\u0648\u0646 \u0645\u0627\u0644\u0643 \u0648\u0645\u0624\u0633\u0633 \u0634\u0631\u0643\u0629\u00a0 H&M \u062a\u062d\u0648\u0644\u062a 70% \u0645\u0646 \u0623\u0633\u0647\u0645 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0633\u062a\u064a\u0641\u0627\u0646 \u0648\u0627\u0644 30% \u0628\u0627\u0644\u0645\u0626\u0629 \u0627\u0644\u0628\u0627\u0642\u064a\u0629 \u0644\u0634\u0642\u064a\u0642\u062a\u0647 \u0644\u0648\u062a\u064a\u060c <\/span><\/p>\n

In 2004, specifically at the beginning of winter, the company unveiled its new fashion collection. Stefan collaborated with leading fashion designers to create the clothes, including <\/span><\/p>\n

some of the world\u2019s top designers, most notably Karl Lagerfeld. All the designs sold out in less than an hour. One of the key factors behind Stefan\u2019s success is his strategy of selecting the best <\/span><\/p>\n

innovative designs and his strong commitment to product quality.<\/span><\/p>\n

.<\/p>\n

\u0628\u0639\u062f \u0639\u0627\u06452004 \u0627\u0646\u062a\u0634\u0631\u062a \u0645\u0635\u0627\u0646\u0639 H&M \u0641\u064a \u0643\u0627\u0641\u0629 \u0623\u0631\u062c\u0627\u0621 \u0627\u0644\u0639\u0627\u0644\u0645 \u0648\u0643\u0627\u0646\u062a \u0643\u0628\u0631\u0649 \u0627\u0644\u0645\u0635\u0627\u0646\u0639 \u0641\u064a \u0627\u0644\u0635\u064a\u0646 \u0648\u0628\u0646\u063a\u0644\u0627\u062f\u0634 \u0648\u0645\u0635\u0631 \u0644\u0631\u062e\u0635 \u0627\u0644\u064a\u062f \u0627\u0644\u0639\u0627\u0645\u0644\u0629 \u0641\u064a \u062a\u0644\u0643 \u0627\u0644\u0628\u0644\u0627\u062f \u0645\u0645\u0627 <\/span><\/p>\n

helped reduce the company\u2019s costs. Today, it is one of Europe\u2019s leading and most widespread brands, with more than 3,400 stores <\/span><\/p>\n

across Europe and around the world. Stefan made sure the company\u2019s products were affordable and suitable for people of all backgrounds and ages, so the <\/span><\/p>\n

company began producing distinctive, high-quality clothing for young children and babies, as well as stylish shoes that kept up with the latest trends.<\/span><\/p>\n

.<\/p>\n

Another secret to Stefan\u2019s success was his constant search for what was distinctive and unique. He developed special methods and initiatives to make shopping at his company\u2019s stores an exciting <\/span><\/p>\n

and enjoyable experience. Stefan is considered one of the most successful businesspeople in marketing, consistently outperforming his competitors with distinctive offers and initiatives. <\/span><\/p>\n

The simple one that helps promote his company\u2019s name.<\/span><\/p>\n

.<\/p>\n

As for Stefan\u2019s personal life, he leads a quiet life, like most businesspeople. Persson is married to Caroline Denise, and they have three children. <\/span><\/p>\n

Stefan ranks eighth on the list of the world\u2019s richest people, with a fortune of $31 billion.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u0633\u062a\u064a\u0641\u0627\u0646 \u0628\u064a\u0631\u0633\u0648\u0646 \u0648\u0627\u062d\u062f \u0645\u0646 \u0623\u0647\u0645 \u0648\u0623\u063a\u0646\u0649 \u0631\u062c\u0627\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645\u060c \u0648\u0647\u0648 \u0627\u0644\u0645\u062f\u064a\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0645\u0644\u0627\u0628\u0633 \u0627\u0644\u0634\u0647\u064a\u0631\u0629 H&M \u0627\u0644\u062a\u064a \u0623\u0633\u0633\u0647\u0627 \u0648\u0627\u0644\u062f\u0647 \u0627\u0631\u0644\u064a\u0646\u062c \u0628\u064a\u0631\u0633\u0648\u0646 \u0641\u064a \u0645\u062f\u064a\u0646\u0629 \u0641\u0627\u0633\u062a\u064a\u0631\u0627\u0633 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":18585,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[18694,18696,18695,3415,18693,18697],"class_list":["post-18584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-hm","tag-18696","tag-18695","tag-3415","tag-18693","tag-18697"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/18584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=18584"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/18584\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/18585"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=18584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=18584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=18584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}