{"id":18384,"date":"2019-04-02T22:59:44","date_gmt":"2019-04-02T19:59:44","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=18384"},"modified":"2019-04-02T22:59:44","modified_gmt":"2019-04-02T19:59:44","slug":"8-success-stories-fueled-by-persistence","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/8-%d9%82%d8%b5%d8%b5-%d9%86%d8%ac%d8%a7%d8%ad-%d8%a8%d8%b7%d9%84%d9%87%d8%a7-%d8%a7%d9%84%d8%a5%d8%b5%d8%b1%d8%a7%d8%b1\/","title":{"rendered":"8 Success Stories Fueled by Persistence"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.statenislandpps.org\/wp-content\/uploads\/2018\/06\/Success-Story-Northwell.png\" alt=\"\u00d9\u0086\u00d8\u00aa\u00d9\u008a\u00d8\u00ac\u00d8\u00a9 \u00d8\u00a8\u00d8\u00ad\u00d8\u00ab \u00d8\u00a7\u00d9\u0084\u00d8\u00b5\u00d9\u0088\u00d8\u00b1 \u00d8\u00b9\u00d9\u0086 \u00e2\u0080\u00aasuccess story\u00e2\u0080\u00ac\u00e2\u0080\u008f\" width=\"715\" height=\"358\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">We\u2019ve all heard success stories about people who dropped out of high school or college to start their own companies, or who faced difficult living conditions, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">such as sleeping on a friend\u2019s couch or eating soup every day as their main meal because they had no money. But some entrepreneurs went even further in their efforts to <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">make their dreams come true and take their companies onto the global stage. In this report, we\u2019ll share some of the remarkable stories of entrepreneurs who built successful companies, from <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">&#8220;AirBnB&#8221; \u0627\u0644\u0649 &#8220;PayPal&#8221; \u0648\u0633\u0648\u0627\u0647\u0627.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><span style=\"font-size: 28px;\">&#8220;\u0622\u064a\u0631 \u0628\u064a \u0623\u0646 \u0628\u064a&#8221;<\/span> <\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u062c\u0645\u0639\u062a \u062a\u0645\u0648\u064a\u0644\u0647\u0627 \u0639\u0628\u0631 \u0628\u064a\u0639 \u0631\u0642\u0627\u0626\u0642 \u0627\u0644\u0630\u0631\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0627:\u00a0 \u0625\u0646 \u0645\u0648\u0642\u0639 &#8220;AirBnB&#8221; \u0627\u0644\u0630\u064a \u064a\u062a\u064a\u062d \u0644\u0644\u0646\u0627\u0633\u060c \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0623\u062c\u0645\u0639\u060c \u062a\u0623\u062c\u064a\u0631 \u063a\u0631\u0641\u0647\u0645 \u0648\u0645\u0646\u0627\u0632\u0644\u0647\u0645 \u0648\u0641\u0644\u0644\u0647\u0645\u060c \u0644\u0633\u064a\u0627\u062d <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and travelers, is now valued at $1.3 billion. But before reaching this level of success and expansion, it had to secure the funding it needed to get started. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">At first, finding investors wasn\u2019t easy, so the founders sold cereal packaged in cardboard boxes featuring images of politicians, including Obama, and labeled<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0635\u0648\u0631 \u0628\u0639\u0636 \u0627\u0644\u0633\u064a\u0627\u0633\u064a\u064a\u0646\u060c \u0645\u0646\u0647\u0645 \u0623\u0648\u0628\u0627\u0645\u0627\u060c \u0648\u0645\u062f\u0648\u0651\u0646\u0627\u064b \u0639\u0644\u064a\u0647\u0627 \u0639\u0628\u0627\u0631\u0629 &#8220;\u0646\u0633\u062e\u0629 \u0645\u062d\u062f\u0648\u062f\u0629&#8221;. \u062a\u0645\u0643\u0646\u0648\u0627 \u0628\u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0645\u0646 \u0628\u064a\u0639 800 \u0639\u0644\u0628\u0629 \u062e\u0644\u0627\u0644 \u0634\u0647\u0631\u064a\u0646\u060c \u0643\u0644 \u0648\u0627\u062d\u062f\u0629 \u0645\u0646\u0647\u0627 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">$40, raising more than $30,000.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">\u0645\u0624\u0633\u0651\u0633 &#8220;\u0631\u064a\u062f\u064a\u062a&#8221; (Reddit)<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0641\u062a\u062d \u0622\u0644\u0627\u0641\u0627\u064b \u0645\u0646 \u0627\u0644\u062d\u0633\u0627\u0628\u0627\u062a \u0627\u0644\u0648\u0647\u0645\u064a\u0629. \u0625\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0630\u064a \u064a\u0639\u0631\u0641 \u0628\u0640&#8221;\u0627\u0644\u0635\u0641\u062d\u0629\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u0627\u0646\u062a\u0631\u0646\u062a&#8221; \u064a\u0631\u062a\u0643\u0632 \u0639\u0644\u0649 \u0645\u0627 \u064a\u0646\u0634\u0631\u0647 \u0627\u0644\u0627\u0639\u0636\u0627\u0621 \u0645\u0646 \u0631\u0648\u0627\u0628\u0637. \u0641\u064a \u0639\u0627\u0645 2013\u060c <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">it had 731 million visitors. But when it launched in 2005, it had very few visitors\u2014so few that the co-founders <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">had to open fake accounts, post links on the site, and answer their own posts to make it seem as though the site had real visitors. What\u2019s more,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> because the founders opened thousands of fake accounts, they could control everything posted on the site and create the atmosphere they wanted. This strategy, built<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> on fake visitors, ultimately worked: the real visitor base grew so much that they were able to gradually phase out the fake visitors.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">\u0645\u0624\u0633\u0633 &#8220;\u0648\u0627\u0631\u0628\u064a \u0628\u0627\u0631\u0643\u0631&#8221; (Warby Parker)<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0627\u0628\u062a\u0627\u0639 \u062d\u0627\u0641\u0644\u0629 \u0645\u062f\u0631\u0633\u064a\u0629 \u0635\u0641\u0631\u0627\u0621 \u0648\u0642\u062f\u064a\u0645\u0629\u060c \u0648\u062c\u0627\u0628 \u0643\u0644 \u0627\u0646\u062d\u0627\u0621 \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629. \u062a\u062a\u062e\u0635\u0651\u0635 \u0639\u0644\u0627\u0645\u0629 &#8220;\u0648\u0627\u0631\u0628\u064a \u0628\u0627\u0631\u0643\u0631&#8221; <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">It sells designer-branded eyewear at lower prices. The idea came to one of the company\u2019s co-founders, Dave Gilboa, after he lost his glasses, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">which had cost $700, and couldn\u2019t afford to buy a replacement.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">To attract media attention during its launch, the founding team bought an old yellow school bus. They then turned it into a store <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0645\u062a\u0646\u0642\u0644\u060c \u0644\u0643\u064a \u064a\u0637\u0648\u0641\u0648\u0627\u0628\u0647\u0627 \u0643\u0644 \u0627\u0646\u062d\u0627\u0621 \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0648\u064a\u0628\u064a\u0639\u0648\u0627 \u0627\u0644\u0646\u0638\u0627\u0631\u0627\u062a. \u0648\u0623\u0637\u0644\u0642\u0648\u0627 \u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0645\u062a\u0646\u0642\u0644 \u0627\u0633\u0645 &#8220;The Warby Parker Class Trip&#8221; <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0623\u064a &#8220;\u0631\u062d\u0644\u0629 \u0648\u0627\u0631\u0628\u064a \u0628\u0627\u0631\u0643\u0631 \u0627\u0644\u0641\u0627\u062e\u0631\u0629&#8221;. \u0625\u0646 \u0647\u0630\u0647 \u0627\u0644\u062d\u064a\u0644\u0629 \u0627\u0644\u0630\u0643\u064a\u0629 \u0644\u0645 \u062a\u0623\u062a \u0645\u0635\u0627\u062f\u0641\u0629\u060c \u0625\u0630 \u0625\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0646 \u0623\u062f\u0631\u0643\u0648\u0627 \u062c\u064a\u062f\u0627\u064b \u0623\u0646 \u0633\u0631\u0651 \u0646\u062c\u0627\u062d\u0647\u0645 \u064a\u0643\u0645\u0646 \u0641\u064a \u0627\u0644\u062f\u0639\u0627\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0646\u062a\u0642\u0644 \u0639\u0628\u0631 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">their customers. And that\u2019s exactly what happened: since 2010, they have sold one million pairs of glasses.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><span style=\"font-size: 28px;\">\u0645\u0624\u0633\u0633 &#8220;\u0628\u0627\u064a \u0628\u0627\u0644&#8221; (Pay Pal)<\/span> <\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0648\u0632\u0651\u0639 \u0627\u0644\u0627\u0645\u0648\u0627\u0644 \u0645\u062c\u0627\u0646\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u064a\u0646. \u0625\u0646 \u062e\u062f\u0645\u0629 &#8220;\u0628\u0627\u064a \u0628\u0627\u0644&#8221; \u0627\u0644\u0645\u062a\u062e\u0635\u0629 \u0628\u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u0622\u0645\u0646 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645\u060c \u062a\u0642\u0648\u0645 \u062d\u0627\u0644\u064a\u0627\u064b \u0628\u0639\u0645\u0644\u064a\u0627\u062a \u062a\u0642\u062f\u0631 \u0628\u0640315\u060c3 \u0645\u0644\u064a\u0648\u0646 \u062f\u0648\u0644\u0627\u0631 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Per day. During the launch phase, however, the founders had to pay $10 for each new user to encourage them to join the service. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0643\u0645\u0627 \u0639\u0631\u0636\u0648\u0627 \u0645\u0632\u064a\u062f\u0627\u064b \u0645\u0646 \u0627\u0644\u0627\u0645\u0648\u0627\u0644 \u0644\u0645\u0646 \u064a\u062f\u0639\u0648\u0646 \u0623\u0635\u062f\u0642\u0627\u0624\u0647\u0645 \u0644\u0644\u0627\u0646\u0636\u0645\u0627\u0645 \u0627\u0644\u0649 &#8220;\u0645\u062c\u062a\u0645\u0639 \u0628\u0627\u064a \u0628\u0627\u0644&#8221;. \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629\u060c \u062a\u0643\u0628\u0651\u062f \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0624\u0633\u0633 \u062e\u0633\u0627\u0626\u0631 \u0641\u0627\u062f\u062d\u0629\u060c \u0644\u064a\u062a\u0645\u0643\u0646 \u0645\u0646 \u062c\u0630\u0628 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">users, but the tide turned when they managed to reach their first million users within a year.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><span style=\"font-size: 28px;\">\u0645\u0624\u0633\u0633\u0629 &#8220;\u0630\u0627 \u0645\u064a\u0648\u0632&#8221; (The Muse)<\/span> <\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0645\u0646\u0639\u062a \u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 &#8220;Gmail&#8221; \u0628\u0633\u0628\u0628 \u0627\u0632\u0639\u0627\u062c\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u0639\u0628\u0631 \u0627\u0631\u0633\u0627\u0644 \u0643\u0645\u064a\u0627\u062a \u0647\u0627\u0626\u0644\u0629 \u0645\u0646 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629. &#8220;\u0630\u0627 \u0645\u064a\u0648\u0632&#8221;\u060c \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0645\u062a\u062e\u0635\u0635 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0628\u0625\u0633\u062f\u0627\u0621 \u0627\u0644\u0646\u0635\u062d \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u0648\u0639\u0631\u0636 \u0641\u0631\u0635 \u0648\u0638\u064a\u0641\u064a\u0629\u060c \u0628\u0627\u062a\u062a \u062a\u0633\u062a\u0639\u064a\u0646 \u0628\u0647 \u0627\u0644\u064a\u0648\u0645 \u0634\u0631\u0643\u0627\u062a \u0643\u0628\u0631\u0649 \u0645\u0646\u0647\u0627 &#8220;\u0641\u064a\u0633 \u0628\u0648\u0643&#8221;\u060c \u0648&#8221;\u0645\u0627\u0643\u064a\u0646\u0632\u064a\u0627\u0646\u062f\u0643\u0648&#8221;. \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629\u060c \u062d\u064a\u0646 \u0644\u0645 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u064a\u0633\u0645\u0639 \u0628\u0640&#8221;\u0630\u0627 \u0645\u064a\u0648\u0632&#8221;\u060c \u0623\u062f\u0631\u0643\u062a \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0643\u0627\u062b\u0631\u064a\u0646 \u0645\u064a\u0646\u0634\u0648\u0648\u060c \u0627\u0646 \u0627\u0644\u062f\u0639\u0627\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0641\u0645 \u0633\u062a\u0643\u0648\u0646 \u062d\u0627\u0633\u0645\u0629\u060c \u0648\u0647\u064a \u062a\u0642\u0631\u0651 \u0627\u0644\u064a\u0648\u0645\u060c \u0627\u0646\u0647 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0627\u0646\u0637\u0644\u0627\u0642 &#8220;\u0644\u0645 \u064a\u0643\u0646 \u0644\u062f\u064a\u0651 \u0623\u064a \u0641\u0644\u0633 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">To fund it, I decided to send emails asking recipients to share the information I had sent them, with the goal of building a network of <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646&#8221;. \u0627\u0633\u062a\u062e\u062f\u0645\u062a &#8220;\u062c\u064a \u0645\u0627\u064a\u0644&#8221; (Gmail) \u0644\u0646\u0634\u0631 \u0627\u0644\u062e\u0628\u0631\u060c \u0628\u0639\u062f\u0645\u0627 \u062d\u0636\u0631\u062a \u0644\u0627\u0626\u062d\u0629 \u0628\u0643\u0644 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629\u060c \u0627\u0644\u0649 \u062f\u0631\u062c\u0629 \u0627\u0636\u0637\u0631 &#8221; Gmail&#8221; \u0644\u0627\u063a\u0644\u0627\u0642 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">her account for spamming its users.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0644\u0645 \u062a\u0643\u0646 \u062d\u0627\u062f\u062b\u0629 \u0627\u0644\u0627\u062e\u062a\u0631\u0627\u0642 \u0647\u064a \u0627\u0644\u0627\u0648\u0644\u0649 \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u0645 \u0628\u0647\u0627. \u0648\u0643\u0627\u0646\u062a \u0645\u062e\u064a\u0644\u0629 \u0647\u0630\u0647 \u0627\u0644\u0634\u0627\u0628\u0629 \u0648\u0627\u0633\u0639\u0629\u060c \u0625\u0630 \u0628\u0647\u062f\u0641 \u0627\u0628\u0642\u0627\u0621 &#8220;\u0630\u0627 \u0645\u064a\u0648\u0632&#8221; \u0648\u0627\u0642\u0641\u0627\u064b \u0639\u0644\u0649 \u0642\u062f\u0645\u064a\u0647 \u0645\u0627\u0644\u064a\u0627\u064b\u060c \u0623\u0639\u062f\u0651\u062a \u062d\u0641\u0644\u0629 \u0644\u0625\u0637\u0644\u0627\u0642\u0647\u060c <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">inviting 150 people, each of whom was asked to pay $10. She also paid the salary of one employee from her personal bank account.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><span style=\"font-size: 28px;\">\u0645\u0624\u0633\u0633 &#8220;\u0628\u0646\u062a\u0631\u0633\u062a&#8221; (Pinterest)<\/span> <\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">I personally wrote emails to thousands of users. <\/span><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0628\u0627\u062a\u062a \u062a\u062a\u0645\u062a\u0639 \u0634\u0628\u0643\u0629 &#8220;\u0628\u0646\u062a\u0631\u0633\u062a&#8221; \u0627\u0644\u064a\u0648\u0645\u060c \u0628\u0623\u0643\u062b\u0631 \u0645\u0646 70 \u0645\u0644\u064a\u0648\u0646 \u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645. \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629\u060c \u0643\u0627\u0646 &#8220;\u0645\u062c\u062a\u0645\u0639&#8221; <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">was very small\u2014so small that founder Ben Silbermann personally wrote to the first 7,000 people who joined the network to ask what they thought of it. But <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">today, Silbermann acknowledges that the site\u2019s success is down to its users: he listened to their needs and criticism and tried to respond.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><span style=\"font-size: 28px;\">\u0645\u0624\u0633\u0633 &#8220;\u0633\u064a\u0644\u0632 \u0641\u0648\u0631\u0633&#8221; (Salesforce)<\/span> <\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0630\u0647\u0628 \u0627\u0644\u0649 \u0627\u0628\u0639\u062f \u062d\u062f\u0648\u062f \u0641\u064a \u062d\u064a\u0644\u0647 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u062d\u062a\u0649 \u0628\u0627\u062a\u062a \u0634\u0631\u0643\u062a\u0647 \u0627\u0644\u064a\u0648\u0645 \u0645\u0635\u0646\u0651\u0641\u0629 \u0645\u0646 \u062c\u0627\u0646\u0628 &#8220;\u0641\u0648\u0631\u0628\u0632&#8221;\u060c &#8220;\u0623\u0643\u062b\u0631 \u0634\u0631\u0643\u0629 \u0627\u0628\u062a\u0643\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629&#8221;. \u0631\u063a\u0645 \u0627\u0646 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">the company is built on a clear business strategy, its founder is deeply committed to innovation.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Marc Benioff is known for his unconventional marketing tactics. He hired fake protesters to disrupt a conference hosted by his biggest competitor, and booked every taxi in that <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">the event, so they could advertise his own product. In another incident, he canceled a speech he was scheduled to give at a conference, opting instead to appear at a <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">nearby restaurant, where he delivered the speech while drawing a large crowd.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0623\u0643\u062b\u0631 \u0645\u0646 \u0630\u0644\u0643\u060c \u0646\u0638\u0645 \u062d\u0641\u0644\u0627\u062a \u0635\u0627\u062e\u0628\u0629\u060c \u062f\u0639\u0627 \u0627\u0644\u064a\u0647\u0627 \u0627\u0643\u062b\u0631 \u0645\u0646 \u062a\u0633\u0639\u064a\u0646 \u0627\u0644\u0641 \u0634\u062e\u0635\u060c \u0645\u0646 \u0628\u064a\u0646\u0647\u0645 \u0645\u0648\u0633\u064a\u0642\u064a\u0648\u0646\u060c \u0645\u062b\u0644 &#8220;\u0645\u064a\u062a\u0627\u0644\u064a\u0643\u0627&#8221; \u0648&#8221;\u0625\u0645 \u0633\u064a \u0647\u0627\u0645\u0631&#8221; \u0648&#8221;\u0631\u064a\u062f \u0647\u0648\u062a \u062a\u0634\u064a\u0644\u064a <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0628\u064a\u0628\u0631&#8221;\u060c \u0648\u0631\u0648\u0627\u062f \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0627\u0639\u0645\u0627\u0644\u060c \u0645\u0646\u0647\u0645 \u0631\u064a\u062a\u0634\u0627\u0631\u062f \u0628\u0631\u0627\u0646\u0633\u0648\u0646 \u0648\u0637\u0648\u0646\u064a \u0631\u0648\u0628\u0646\u0632.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">\u00a0 \u0645\u062f\u064a\u0631\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u062f\u0649 &#8220;\u0648\u0627\u062a\u0633\u064a&#8221;<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">asked a nightclub bouncer to ask all the visitors to vote for this nonprofit organization participating in one of <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u0645\u0633\u0627\u0628\u0642\u0627\u062a. \u062a\u0634\u0643\u0644 &#8220;\u0648\u0627\u062a\u0633\u064a&#8221; \u0645\u0646\u0635\u0629 \u0639\u0627\u0644\u0645\u064a\u0629 \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0637\u0628\u064a\u0629 \u0644\u0645\u0631\u0636\u0649 \u0639\u0627\u062c\u0632\u064a\u0646 \u0639\u0646 \u062f\u0641\u0639 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0627\u0633\u062a\u0634\u0641\u0627\u0621. \u0648\u0642\u062f \u062a\u0645\u0643\u0646\u062a \u0645\u0646 \u062c\u0645\u0639 3 \u0645\u0644\u0627\u064a\u064a\u0646 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">for patients in 20 countries, just a year and a half after its launch.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0644\u0645 \u064a\u0643\u0646 \u062c\u0645\u0639 \u0643\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0628\u0627\u0644\u063a \u0627\u0645\u0631\u0627\u064b \u0633\u0647\u0644\u0627\u064b \u0641\u064a \u0645\u0633\u062a\u0647\u0644 \u0627\u0644\u0637\u0631\u064a\u0642. \u0628\u062f\u0627\u064a\u0629\u060c \u0643\u0627\u0646\u062a &#8220;\u0648\u0627\u062a\u0633\u064a&#8221; \u062a\u062a\u0637\u0644\u0639 \u0627\u0644\u0649 \u0646\u064a\u0644 10 \u0622\u0644\u0627\u0641 \u062f\u0648\u0644\u0627\u0631\u060c \u0648\u0647\u064a \u0627\u0644\u062c\u0627\u0626\u0632\u0629 \u0627\u0644\u062a\u064a \u0642\u062f\u0645\u062a\u0647\u0627 \u0622\u0646\u0630\u0627\u0643 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0635\u062d\u064a\u0641\u0629 &#8220;\u0647\u0627\u0641\u064a\u0646\u063a\u062a\u0646 \u0628\u0648\u0633\u062a&#8221;\u060c \u0636\u0645\u0646 \u0645\u0633\u0627\u0628\u0642\u0629 \u062a\u0631\u0645\u064a \u0627\u0644\u0649 \u062a\u0634\u062c\u064a\u0639 \u0631\u0648\u062d \u0627\u0644\u0645\u0628\u0627\u062f\u0631\u0629 \u0644\u0645\u0635\u0644\u062d\u0629 \u0627\u0644\u0645\u062c\u062a\u0645\u0639\u060c \u0648\u0643\u0627\u0646 \u0639\u0646\u0648\u0627\u0646\u0647\u0627 &#8220;IgniteGood Impact <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Challenge&#8221;. \u0643\u0627\u0646 \u0641\u0631\u064a\u0642 \u0627\u0644\u0639\u0645\u0644 \u0644\u062f\u0649 &#8220;\u0648\u0627\u062a\u0633\u064a&#8221; \u0645\u0624\u0644\u0641\u0627\u064b \u0645\u0646 \u0645\u062a\u0637\u0648\u0639\u064a\u0646 \u064a\u0639\u0645\u0644\u0648\u0646 \u0628\u0646\u0635\u0641 \u062f\u0648\u0627\u0645\u060c \u0644\u0623\u0643\u062b\u0631 \u0645\u0646 \u0639\u0627\u0645\u060c \u0648\u0643\u0627\u0646\u0648\u0627 \u0642\u062f \u0628\u0644\u063a\u0648\u0627 \u0645\u0631\u062d\u0644\u0629 \u064a\u0633\u062a\u062d\u064a\u0644 \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0645\u0646 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u062f\u0648\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0644\u0627\u0632\u0645. \u062a\u0642\u0631\u0651 \u0645\u062f\u064a\u0631\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u063a\u0631\u0627\u064a\u0633 \u063a\u0627\u0631\u064a: &#8220;\u0643\u0646\u0627 \u0645\u062d\u0628\u0637\u064a\u0646. \u0646\u0631\u064a\u062f \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u0645\u0648\u064a\u0644\u060c \u0644\u0646\u062a\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u0627\u0631\u062a\u0642\u0627\u0621 \u0641\u064a \u0627\u0644\u0639\u0645\u0644 \u0648\u062a\u0648\u0641\u064a\u0631 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u0629 \u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0646\u0627\u0633&#8221;. \u062e\u0644\u0627\u0644 \u0627\u0644\u0633\u0627\u0639\u0629 \u0627\u0644\u0627\u062e\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0645\u0633\u0627\u0628\u0642\u0629\u060c \u0643\u0627\u0646\u062a \u0646\u0633\u0628\u0629 \u0627\u0644\u062a\u0635\u0648\u064a\u062a \u0645\u062a\u0642\u0627\u0631\u0628\u0629 \u062c\u062f\u0627\u064b \u0628\u064a\u0646 \u0648\u0627\u062a\u0633\u064a \u0648\u0645\u0646\u0627\u0641\u0633\u0647\u0627. \u062a\u0642\u0648\u0644 \u063a\u0627\u0631\u064a: &#8220;\u0643\u0646\u062a <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">going to have a heart attack just watching the prize go to our competitor while we stood by, powerless to do anything. I was at a nightclub with <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0635\u062f\u0642\u0627\u0621. \u0628\u062f\u0623\u062a \u0623\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u062c\u0645\u064a\u0639 \u0641\u064a \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0646 \u064a\u0644\u062a\u0642\u0637\u0648\u0627 \u0647\u0648\u0627\u062a\u0641\u0647\u0645 \u0648\u064a\u0635\u0648\u0651\u062a\u0648\u0627 \u0644\u0640\u0648\u0627\u062a\u0633\u064a\u060c \u0628\u0645\u0646 \u0641\u064a\u0647\u0645 \u062d\u0627\u0631\u0633 \u0627\u0644\u0646\u0627\u062f\u064a&#8221;. \u0644\u0643\u0646 \u0627\u0646\u062f\u0641\u0627\u0639 \u0647\u0630\u0647 \u0627\u0644\u0634\u0627\u0628\u0629 \u0644\u0645 \u064a\u062a\u0648\u0642\u0641 \u0647\u0646\u0627\u060c <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0625\u0630 \u0637\u0644\u0628\u062a \u0645\u0646 \u0627\u0644\u062d\u0627\u0631\u0633 \u0627\u0646 \u064a\u0633\u0623\u0644 \u0643\u0644 \u0634\u062e\u0635 \u064a\u062f\u062e\u0644 \u0627\u0644\u0649 \u0627\u0644\u0646\u0627\u062f\u064a \u0627\u0646 \u064a\u0634\u0627\u0631\u0643 \u0641\u064a \u0627\u0644\u062a\u0635\u0648\u064a\u062a. \u0648\u0647\u0643\u0630\u0627 \u062a\u0645\u0643\u0646\u0648\u0627 \u0645\u0646 \u0627\u0644\u0641\u0648\u0632 \u0628\u0627\u0644\u0645\u0633\u0627\u0628\u0642\u0629 \u0628\u0641\u0627\u0631\u0642 \u0636\u0626\u064a\u0644 \u062c\u062f\u0627\u064b.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0633\u0645\u0639\u0646\u0627 \u062c\u0645\u064a\u0639\u0646\u0627 \u0642\u0635\u0635 \u0646\u062c\u0627\u062d \u0639\u0646 \u0623\u0634\u062e\u0627\u0635 \u062a\u0631\u0643\u0648\u0627 \u0627\u0644\u0645\u0642\u0627\u0639\u062f \u0627\u0644\u062f\u0631\u0627\u0633\u064a\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0623\u0648 \u0627\u0644\u062c\u0627\u0645\u0639\u064a\u0629\u060c \u0644\u064a\u0624\u0633\u0651\u0633\u0648\u0627 \u0634\u0631\u0643\u0627\u062a\u0647\u0645 \u0627\u0644\u0646\u0627\u0634\u0626\u0629\u060c \u0623\u0648 \u0645\u0646 \u062e\u0627\u0636\u0648\u0627 \u0638\u0631\u0648\u0641\u0627\u064b \u0645\u0639\u064a\u0634\u064a\u0629 \u0642\u0627\u0633\u064a\u0629\u060c \u0643\u0627\u0644\u0646\u0648\u0645 \u0639\u0644\u0649 \u0623\u0631\u064a\u0643\u0629 \u0639\u0646\u062f \u0627\u062d\u062f<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":18387,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[18560,5989,3975,18566,18562,18564,18565,18567,1826,18563,18561],"class_list":["post-18384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-8----","tag-pinterest","tag-reddit","tag-the-muse","tag-warby-parker","tag-18564","tag-18565","tag-18567","tag-1826","tag-18563","tag-18561"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/18384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=18384"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/18384\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/18387"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=18384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=18384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=18384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}