{"id":18322,"date":"2019-03-31T18:48:10","date_gmt":"2019-03-31T15:48:10","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=18322"},"modified":"2019-03-31T18:48:10","modified_gmt":"2019-03-31T15:48:10","slug":"the-story-of-the-rise-of-lee-shufu","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/the-story-of-the-rise-of-lee-shufu\/","title":{"rendered":"\u0645\u0646 \u0645\u0632\u0627\u0631\u0639 \u0641\u0642\u064a\u0631 \u0625\u0644\u0649 \u0645\u0644\u064a\u0627\u0631\u062f\u064a\u0631..\u0642\u0635\u0629 \u0635\u0639\u0648\u062f “\u0644\u064a \u0634\u0648\u0641\u0648” \u0645\u0627\u0644\u0643 “\u062c\u064a\u0644\u064a”"},"content":{"rendered":"

\"\u00d9\u0086\u00d8\u00aa\u00d9\u008a\u00d8\u00ac\u00d8\u00a9<\/p>\n

Geely is one of China\u2019s largest automakers. After achieving remarkable success in recent years, it has become a competitor to major <\/span><\/p>\n

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Geely\u2019s success is largely due to the smart, ambitious leadership of its founder, billionaire Li Shufu, who was 54 years old. He began life as the son of a farmer in<\/span><\/p>\n

China\u2019s Zhejiang Province and worked as a photographer for foreign tourists in his youth. He later saved enough to open a camera shop, which proved highly successful and helped him <\/span><\/p>\n

establish a small factory producing refrigerator parts with a loan from his family. After failing in several business ventures, he turned to the automotive industry.<\/span><\/p>\n

From an early age, Shufu was known for his love of cars. He designed his first miniature model (a toy), inspired by the Red Flag cars he saw at the military airport near his hometown. <\/span><\/p>\n

After earning a bachelor\u2019s degree in Management Engineering from Harbin University of Science and Technology and a master\u2019s degree in <\/span><\/p>\n

\u0627\u0644\u0647\u0646\u062f\u0633\u0629 \u0627\u0644\u0645\u064a\u0643\u0627\u0646\u064a\u0643\u064a\u0629 \u0645\u0646 \u062c\u0627\u0645\u0639\u0629 \u064a\u0627\u0646\u0634\u0627\u0646 \u0623\u0633\u0633 \u0634\u0648\u0641\u0648\u00a0\u0634\u0631\u0643\u0629 “\u062c\u064a\u0644\u064a”\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u0639\u0646\u064a \u0641\u064a \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0635\u064a\u0646\u064a\u0629 “\u0645\u062d\u0638\u0648\u0638” (\u0628\u062a\u0645\u0648\u064a\u0644 \u0639\u0627\u0626\u0644\u064a)\u060c \u0648\u0631\u0643\u0632\u062a \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0639\u0644\u0649 <\/span><\/p>\n

manufacturing refrigerators, then motorcycles, before moving into the production of real cars.<\/span><\/p>\n

.<\/p>\n

Geely\u2019s real breakthrough came with a copy of the Daihatsu Charade, which was marketed in China under the Tianjin Xiali brand. It was an impressive success at the time because it was <\/span><\/p>\n

practical and affordable for the Chinese market. But Shufu was not satisfied with this model and decided to stop selling it.<\/span><\/p>\n

.<\/p>\n

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As a luxury carmaker, Volvo then found an unlikely leader in Li Shufu, who rescued it from the turmoil engulfing the company at the time and ushered in a period of profound change <\/span><\/p>\n

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.<\/p>\n

Geely didn\u2019t stop there. It acquired the London Taxi Company and then bought a 49% stake in Proton, Malaysia\u2019s largest automaker, as part of its plan <\/span><\/p>\n

to expand in the Asian market. The deal also included the acquisition of British automaker Lotus, which specializes in luxury performance cars. In 2017, <\/span><\/p>\n

Geely acquired the U.S. company Terrafugia, which is focused on making flying cars a reality\u2014a clear sign of Geely and its chairman\u2019s forward-thinking vision. <\/span><\/p>\n

\u0644\u064a \u0634\u0648\u0641\u0648.\u00a0<\/span><\/p>\n

.<\/p>\n

After London Taxi, Geely continued to expand its reach under Li Shufu\u2019s leadership and successfully acquired a 10% stake in the German automotive and truck manufacturer <\/span><\/p>\n

\u0627\u0644\u0623\u0644\u0645\u0627\u0646\u064a\u0629 “\u062f\u0627\u064a\u0645\u0644\u0631”\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u0645\u062a\u0644\u0643 “\u0645\u0631\u0633\u064a\u062f\u0633 \u0628\u0646\u0632” \u0627\u0644\u062a\u064a \u0643\u0627\u0646 “\u0634\u0648\u0641\u0648” \u0639\u0627\u0634\u0642\u0627\u064b \u0644\u0633\u064a\u0627\u0631\u0627\u062a\u0647\u0627\u060c \u0644\u062f\u0631\u062c\u0629 \u0642\u064a\u0627\u0645\u0647 \u0628\u0623\u062e\u0630 \u0633\u064a\u0627\u0631\u0629 \u0645\u0631\u0633\u064a\u062f\u0633 \u0648\u062a\u0641\u0643\u064a\u0643\u0647\u0627 \u062b\u0645 \u0625\u0636\u0627\u0641\u0629 \u0645\u0646\u0635\u0629 <\/span><\/p>\n

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\u062a\u0634\u064a\u062c\u064a\u0627\u0646\u063a.<\/span><\/p>\n

.<\/p>\n

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\u0628\u0648\u0631\u0635\u0629 \u0647\u0648\u0646\u062c \u0643\u0648\u0646\u062c\u060c \u0648\u064a\u0639\u0645\u0644 \u0628\u0647\u0627 \u0642\u0631\u0627\u0628\u0629 42 \u0623\u0644\u0641 \u0645\u0648\u0638\u0641\u060c \u0648\u062a\u062a\u062c\u0627\u0648\u0632 \u0645\u0628\u064a\u0639\u0627\u062a\u0647\u0627 \u0627\u0644\u0633\u0646\u0648\u064a\u0629 13 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631\u060c \u0623\u0645\u0627 \u0635\u0627\u062d\u0628\u0647\u0627 \u0648\u0645\u0624\u0633\u0633\u0647\u0627\u00a0“\u0634\u0648\u0641\u0648”\u00a0 \u0641\u0628\u0644\u063a\u062a \u062b\u0631\u0648\u062a\u0647 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 <\/span><\/p>\n

$15.6 billion, making him the tenth-richest person in China.<\/span><\/p>\n

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