{"id":17928,"date":"2019-02-14T00:47:38","date_gmt":"2019-02-13T21:47:38","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=17928"},"modified":"2019-02-14T00:47:38","modified_gmt":"2019-02-13T21:47:38","slug":"opinion-poll","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/opinion-poll\/","title":{"rendered":"How to Conduct a Survey That Delivers the Greatest Marketing Benefit"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.bacstl.com\/sites\/default\/files\/styles\/panopoly_image_original\/public\/article\/featured\/opinion-poll-696x720.jpg?itok=OUb3H_n0\" alt=\"\u00d9\u0086\u00d8\u00aa\u00d9\u008a\u00d8\u00ac\u00d8\u00a9 \u00d8\u00a8\u00d8\u00ad\u00d8\u00ab \u00d8\u00a7\u00d9\u0084\u00d8\u00b5\u00d9\u0088\u00d8\u00b1 \u00d8\u00b9\u00d9\u0086 \u00e2\u0080\u00aaopinion poll\u00e2\u0080\u00ac\u00e2\u0080\u008f\" width=\"359\" height=\"370\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0\u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0644\u0644\u0631\u0623\u064a\u060c \u064a\u0639\u062a\u0628\u0631 \u0625\u062c\u0631\u0627\u0621 \u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0644\u0631\u0623\u064a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062d\u0648\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0646 \u0623\u0641\u0636\u0644 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0645\u062f\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0633\u062a\u0648\u0649 \u0646\u062c\u0627\u062d \u0623\u0639\u0645\u0627\u0644\u0647\u0645\u060c \u0643\u0645\u0627 \u0623\u0646\u0647\u0627 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">a great way to evaluate customer satisfaction, marketing strategies, product features, pricing, and much more. But there\u2019s a right way and a wrong way to phrase survey questions, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and that directly affects response rates and the value of customers\u2019 answers. You can publish your survey <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">on your company website, but you need to write questions that provide useful answers for your business. Well-designed survey questions <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">can have a significant impact on your company\u2019s performance.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">There are five types of survey questions, each offering different insights into customer responses. Choosing the right question types is one of the most important <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">foundations of conducting large-scale, effective surveys. The question types are classified as follows:<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">1. Open-ended questions:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> This type of question provides insights into how customers feel about the product. Customers can respond in their own words instead of choosing<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> from a set of predefined answers.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><span style=\"font-size: 28px;\">2. Multiple-choice questions:<\/span> <\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This type of question is useful for gathering survey respondents\u2019 demographic information, or when there are specific criteria for evaluating the answers <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Provided by customers.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">3. Ranking Questions:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This type of question asks customers to rank their answers on a specified scale. It presents a set of ideas and asks participants to rank them. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u062d\u0633\u0628 \u0631\u063a\u0628\u062a\u0647\u0645.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">4. Scale Questions:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> These questions ask participants to choose an answer from a set of predefined options, such as rating books and movies using a star rating system on <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u0645\u062b\u0627\u0644.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">5. Ratio Questions:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Participants answer these questions using numbers that can later be converted into percentages. For example, they may be asked about their<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> daily hours of sleep.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u00a0\u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0644\u0644\u0631\u0623\u064a\u060c \u064a\u0639\u062a\u0628\u0631 \u0625\u062c\u0631\u0627\u0621 \u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0644\u0631\u0623\u064a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062d\u0648\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0646 \u0623\u0641\u0636\u0644 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0645\u062f\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0633\u062a\u0648\u0649 \u0646\u062c\u0627\u062d \u0623\u0639\u0645\u0627\u0644\u0647\u0645\u060c \u0643\u0645\u0627 \u0623\u0646\u0647\u0627 \u0637\u0631\u064a\u0642\u0629 \u0631\u0627\u0626\u0639\u0629 \u0644\u062a\u0642\u064a\u064a\u0645 \u0631\u0636\u0627<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":17929,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[1],"tags":[18336,18335,781,1083,6504,1100],"class_list":["post-17928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1","tag-18336","tag-18335","tag-781","tag-1083","tag-6504","tag-1100"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/17928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=17928"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/17928\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/17929"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=17928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=17928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=17928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}