{"id":17765,"date":"2019-02-07T15:15:36","date_gmt":"2019-02-07T12:15:36","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=17765"},"modified":"2019-02-07T03:05:12","modified_gmt":"2019-02-07T00:05:12","slug":"why-tech-companies-choose-blue-to-design-their-logos","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/why-tech-companies-choose-blue-to-design-their-logos\/","title":{"rendered":"Why Tech Companies Chose Blue for Their Logos"},"content":{"rendered":"

\"\u00d9\u0086\u00d8\u00aa\u00d9\u008a\u00d8\u00ac\u00d8\u00a9<\/p>\n

Colors are among the most<\/span>prominent elements in our lives. They often influence our feelings, emotions, and moods <\/span><\/p>\n

and personal tastes. Although the world is full of colors, blue has topped the list as the most popular and widely accepted color <\/span><\/p>\n

worldwide.<\/span><\/p>\n

<\/h4>\n

Because it is a cool color associated with calm, stimulation, composure, and intelligence\u2014and because it symbolizes trustworthiness and maturity\u2014most technology companies and social media networks <\/span><\/p>\n

Social media companies mostly use blue, and studies have shown that colors increase brand recognition by 80%, which makes us wonder why. <\/span><\/p>\n

\u0627\u0644\u0633\u0628\u0628 \u0630\u0644\u0643 \u0623\u0646 \u0627\u0644\u0623\u0632\u0631\u0642 \u064a\u0639\u062f “\u0627\u0644\u0645\u0644\u0643 \u0627\u0644\u0643\u0644\u0627\u0633\u064a\u0643\u064a \u0644\u0644\u0623\u0644\u0648\u0627\u0646” \u0648\u064a\u0638\u0647\u0631 \u0641\u064a \u0623\u0643\u062b\u0631 \u0645\u0646 \u0646\u0635\u0641 \u0634\u0639\u0627\u0631\u0627\u062a<\/a> \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0644\u0629 \u0641\u064a \u0623\u064a \u0635\u0646\u0627\u0639\u0629\u060c \u0648\u0645\u0646\u0647\u0627 “\u0641\u064a\u0633\u0628\u0648\u0643” \u0648”\u062a\u0648\u064a\u062a\u0631” <\/span><\/p>\n

\u0648”\u0633\u0627\u0645\u0633\u0648\u0646\u062c” \u0648”\u0644\u064a\u0646\u0643\u062f \u0625\u0646” \u0648”\u0625\u0646\u062a\u0644” \u0648”\u0622\u064a \u0628\u064a \u0625\u0645” \u062a\u0633\u062a\u062e\u062f\u0645\u0647 \u0641\u064a \u0643\u0627\u0645\u0644 \u0634\u0639\u0627\u0631\u0627\u062a\u0647\u0627\u060c \u0641\u064a\u0645\u0627 \u062a\u0636\u0645\u0646\u0647 “\u0645\u0627\u064a\u0643\u0631\u0648\u0633\u0648\u0641\u062a” \u0648”\u062c\u0648\u062c\u0644” \u0641\u064a \u0623\u0644\u0648\u0627\u0646\u0647\u0627 \u0627\u0644\u0631\u0633\u0645\u064a\u0629.<\/span><\/p>\n

\u0648\u0643\u0634\u0641 \u0628\u062d\u062b \u0623\u062c\u0631\u0627\u0647 \u0645\u0648\u0642\u0639 “99 \u062f\u064a\u0632\u064a\u0646\u0632”\u060c \u0648\u0647\u0648 \u0645\u0646\u0635\u0629 \u0644\u0627\u0644\u062a\u0642\u0627\u0621 \u0627\u0644\u0645\u0635\u0645\u0645\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0631\u0641\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0639\u0645\u0644\u0648\u0646 \u0644\u062d\u0633\u0627\u0628 \u0623\u0646\u0641\u0633\u0647\u0645 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0639\u0646 \u062a\u0635\u0645\u064a\u0645\u0627\u062a <\/span><\/p>\n

solutions, found that blue is one of the world\u2019s most popular choices for personal use and business contexts. It is naturally a calm, soothing color that represents<\/span><\/p>\n

Intelligence and responsibility, while reflecting corporate reliability.<\/span><\/p>\n

<\/h4>\n

\u0648\u0648\u0641\u0642\u0627 \u0644\u0628\u062d\u062b “99 \u062f\u064a\u0632\u064a\u0646\u0632” \u0627\u0644\u0630\u064a \u0634\u0645\u0644 \u062a\u062d\u0644\u064a\u0644 14 \u0623\u0644\u0641 \u0634\u0639\u0627\u0631 \u0641\u064a \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0648\u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648\u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u0629\u060c \u0628\u0647\u062f\u0641 <\/span><\/p>\n

\u0641\u0647\u0645 \u0633\u064a\u0643\u0648\u0644\u0648\u062c\u064a\u0629 \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0648\u0645\u0627 \u062a\u0645\u062b\u0644\u0647 \u0645\u0646 \u0645\u0639\u0627\u0646 \u0641\u0642\u062f \u0628\u0631\u0632\u062a “\u0645\u0627\u064a\u0643\u0631\u0648\u0633\u0648\u0641\u062a” \u0648”\u062c\u0648\u062c\u0644” \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627\u060c \u062d\u064a\u062b \u062a\u0633\u062a\u062e\u062f\u0645\u0627\u0646 \u0646\u0641\u0633 \u0627\u0644\u0644\u0648\u0646 \u0641\u064a <\/span><\/p>\n

their logos: blue, which conveys security.<\/span><\/p>\n

\u0648\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 “\u0645\u0627\u064a\u0643\u0631\u0648\u0633\u0648\u0641\u062a” \u0648”\u062c\u0648\u062c\u0644” \u00a0\u0627\u062e\u062a\u0627\u0631\u062a \u00a0“\u0622\u0628\u0644” \u0646\u0641\u0633 \u0627\u0644\u0644\u0648\u0646 \u00a0\u0644\u0643\u0646 \u0628\u062a\u0635\u0645\u064a\u0645 \u0628\u0633\u064a\u0637 \u0623\u062d\u0627\u062f\u064a \u0627\u0644\u0644\u0648\u0646\u060c \u0644\u0643\u0646 \u0644\u0623\u0643\u062b\u0631 \u0645\u0646 20 \u0639\u0627\u0645\u064b\u0627 \u0627\u0633\u062a\u062e\u062f\u0645\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0623\u0644\u0648\u0627\u0646 <\/span><\/p>\n

before transitioning to its current look.<\/span><\/p>\n

While most major law firms tend to use one primary color and sometimes a secondary one, blue is usually the preferred choice for most of them, reflecting <\/span><\/p>\n

confidence in its lighter shades, while darker shades suggest professionalism. Overall, however, it conveys trust and security.<\/span><\/p>\n

<\/h4>\n

The report explains this choice by noting that blue is associated with calm, relaxation, and security. It is the color of the sea and the sky, and brands such as pharmaceutical companies, banks, <\/span><\/p>\n

insurance companies, and others have used blue for a long time because it also conveys a sense of capability and confidence.<\/span><\/p>\n

The use of blue on the internet dates back to 1993, when Tim Berners-Lee, the inventor of the World Wide Web, used it for <\/span><\/p>\n

many things, such as hyperlinks.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

\u062a\u0639\u062f \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0645\u0646 \u0623\u0643\u062b\u0631 \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u062d\u0636\u0648\u0631\u0627 \u0641\u064a \u062d\u064a\u0627\u062a\u0646\u0627 \u0641\u0647\u064a \u0639\u0627\u062f\u0629 \u0645\u0627 \u062a\u0644\u0639\u0628\u00a0 \u062f\u0648\u0631\u0627 \u0641\u064a \u0625\u062b\u0627\u0631\u0629 \u0645\u0634\u0627\u0639\u0631\u0646\u0627 \u0648\u0639\u0648\u0627\u0637\u0641\u0646\u0627 \u0648\u062d\u0627\u0644\u0627\u062a\u0646\u0627 \u0627\u0644\u0646\u0641\u0633\u064a\u0629 \u0648\u0630\u0648\u0642\u0646\u0627 \u0627\u0644\u062e\u0627\u0635\u060c \u0648\u0639\u0644\u0649 \u0631\u063a\u0645 \u0623\u0646 \u0641\u064a \u0627\u0644\u0643\u0648\u0646 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":17791,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[1],"tags":[942,8975,779,1083,18262,18264,18265,622,1034,7736,2496,18263,3783,2125,800],"class_list":["post-17765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1","tag-942","tag-8975","tag-779","tag-1083","tag-18262","tag-18264","tag-18265","tag-622","tag-1034","tag-7736","tag-2496","tag-18263","tag-3783","tag-2125","tag-800"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/17765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=17765"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/17765\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/17791"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=17765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=17765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=17765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}