{"id":17749,"date":"2019-02-04T22:16:32","date_gmt":"2019-02-04T19:16:32","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=17749"},"modified":"2019-02-04T22:16:32","modified_gmt":"2019-02-04T19:16:32","slug":"financial-crises","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/financial-crises\/","title":{"rendered":"How to Overcome a Cash-Flow Crunch at Your Company"},"content":{"rendered":"

\"\u00d9\u0086\u00d8\u00aa\u00d9\u008a\u00d8\u00ac\u00d8\u00a9<\/p>\n

 <\/p>\n

A cash flow crisis is a serious challenge for company owners and business operators, as it can bring all <\/strong><\/span><\/p>\n

of the company\u2019s activities and future projects on its agenda to a halt.<\/strong><\/span><\/p>\n

 <\/p><\/blockquote>\n

Although cash flow shortages are common and can affect any company, regardless of its financial position, they are not a minor problem.<\/span><\/p>\n

It can have serious consequences for business owners, who need to identify the causes of the problem and address them as quickly as possible. <\/span><\/p>\n

especially for\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629<\/a> small and medium-sized businesses.<\/span><\/p>\n

There are many reasons companies fall into a cash-flow crisis. Among the most important are sales problems, which can be divided into three smaller areas: <\/span><\/p>\n

The first is often the main cause: the high price of the company\u2019s products or services. The second is a lack of market acceptance for the company\u2019s products <\/span><\/p>\n

or services. The third is failing to ensure that the right audience is reached or targeted for the company\u2019s products and services\u2014a responsibility that falls to <\/span><\/p>\n

the marketing department.<\/span><\/p>\n

Continuing with the main causes of cash-flow crises, we cannot overlook excessive company expenses, which ultimately reduce <\/span><\/p>\n

profit margins\u2014or wipe them out entirely\u2014leading to a severe cash-flow crisis.<\/span><\/p>\n

The third and final root cause of the liquidity crisis is the company\u2019s inefficiency in collecting payments from its business partners. For example, if the company distributes its products <\/span><\/p>\n

to retailers and other distributors and collects its profit margin after a certain period, but lacks a professional strategy and process for doing so, this will undoubtedly lead to <\/span><\/p>\n

its financial collapse.<\/span><\/p>\n

– \u0625\u0630\u0627\u064b \u0645\u0627 \u0627\u0644\u062d\u0644 \u0644\u0644\u0642\u0636\u0627\u0621 \u0639\u0644\u0649 \u0623\u0632\u0645\u0629 \u0627\u0644\u0633\u064a\u0648\u0644\u0629 \u061f<\/span><\/p>\n

 <\/p>\n

1- Surprise offers\u00a0<\/strong><\/span><\/h2>\n

Also known as a flash sale, this approach involves offering discounts for a limited time\u2014just a few hours\u2014using promotional channels<\/span><\/p>\n

to announce your company\u2019s offers through Social Media<\/a> and text messages sent to mobile phones, reaching as many people as possible <\/span><\/p>\n

\u0645\u0646 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 .<\/span><\/p>\n

Although this approach may give you a small profit margin, it will help you build a broad audience and bring a welcome boost of cash into your company\u2019s coffers from <\/span><\/p>\n

Financial Returns.<\/span><\/p>\n

.<\/p>\n

2- \u0631\u0641\u0639 \u0627\u0644\u0623\u0633\u0639\u0627\u0631<\/strong><\/span><\/h2>\n

\n

If you\u2019re not experiencing any issues with sales volume, the problem may be that your company\u2019s products are priced too low, leaving you with a small profit margin<\/span><\/p>\n

\u2014or virtually none at all. In that case, raising prices is essential.<\/span><\/p>\n

.<\/p>\n

3- A strong, professional collections strategy<\/strong><\/span><\/h2>\n

This means being sufficiently firm and professional to collect the money owed to you by the retailers and distributors with whom you have business relationships<\/span><\/p>\n

and commercial agreements.<\/span><\/p>\n

.<\/p>\n

4- \u0645\u0648\u0638\u0641\u064a\u0646 \u0623\u0641\u0636\u0644\u00a0<\/strong><\/span><\/h2>\n

It is completely unacceptable for your company\u2019s financial position to deteriorate and for it to face cash-flow crises because of employees\u2019 poor and unprofessional performance within the <\/span><\/p>\n

company. You can prevent this from continuing by hiring highly qualified professionals, especially for the company\u2019s key departments, such as marketing and sales, <\/span><\/p>\n

as well as the accounting department.<\/span><\/p>\n

.<\/p>\n

5- Reduce expenses\u00a0<\/strong><\/span><\/h2>\n

The company should begin cutting expenses on the very first day the business faces a cash-flow crisis. Selling or removing unnecessary vehicles and office equipment,<\/span><\/p>\n

and downgrading your internet plan if it is not essential to your operations, are among the basic measures involved in reducing <\/span><\/p>\n

Expenses and cost optimization.<\/span><\/p>\n

.<\/p>\n

6- \u0627\u0644\u062a\u0641\u0627\u0647\u0645\u0627\u062a\u00a0<\/strong><\/span><\/h2>\n

\n

If the company has taken on debt or obtained loans in the past, open negotiations with the bank or creditors to request some flexibility <\/span><\/p>\n

and reschedule loan and interest payments. This will give you time to reorganize and ease the pressure, at least temporarily.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u0623\u0632\u0645\u0629 \u0627\u0644\u0633\u064a\u0648\u0644\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u0645\u0632\u0639\u062c\u0629 \u0627\u0644\u062a\u064a \u064a\u0642\u0627\u0628\u0644\u0647\u0627 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062e\u0627\u0635\u0629 \u0641\u0647\u064a \u0643\u0641\u064a\u0644\u0629 \u0628\u0623\u0646 \u062a\u0648\u0642\u0641 \u062c\u0645\u064a\u0639 \u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0645\u0634\u0631\u0648\u0639\u0627\u062a\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0627\u0644\u0645\u062f\u0631\u062c\u0629 \u0641\u064a \u0623\u062c\u0646\u062f\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":17750,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[1],"tags":[18247,18245,18244,4258,781,18243,782,18246,1676,800],"class_list":["post-17749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1","tag-flash-sale","tag-18245","tag-18244","tag-4258","tag-781","tag-18243","tag-782","tag-18246","tag-1676","tag-800"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/17749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=17749"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/17749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/17750"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=17749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=17749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=17749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}