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In an age of digital disruption, every company needs to think differently about its business\u2014whether to grow beyond its core markets or to avoid competition<\/span><\/p>\n \u0645\u0646 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0646 \u0627\u0644\u062c\u062f\u062f. \u0648\u0644\u0643\u0646 \u0641\u064a \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u062d\u064a\u0627\u0646 \u062a\u0645\u0646\u0639\u0647\u0645 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u0633\u0627\u0639\u062f\u062a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0627\u0644\u0645\u0627\u0636\u064a \u0645\u0646 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644.\u00a0<\/span><\/p>\n While today\u2019s chapter in our history is still being written, we\u2019ve found several ways to think differently about our business. These six insights may be useful to companies <\/span><\/p>\n facing a similar need to transform and grow beyond their core business.<\/span><\/p>\n .<\/p>\n Focus on what your customers want, not what you do<\/strong><\/span><\/p>\n Your customers buy from you for a variety of reasons. Most importantly, you help them achieve the outcomes they want. But it\u2019s all too easy to overlook this and focus only <\/span><\/p>\n improving your product or service to keep up with Competitors<\/a>This narrow view can prevent you from helping your customers achieve their goals in new and better ways<\/span><\/p>\n and leave you vulnerable to new entrants who have figured this out.<\/span><\/p>\n With this mindset, you should focus on how to deliver your core value to customers in new ways. For example, automakers of the future will still<\/span><\/p>\n but they\u2019ve started defining themselves as \u201cmobility services companies.\u201d They will increasingly provide transportation as a service to meet the needs of young people who have <\/span><\/p>\n little interest in owning cars.<\/span><\/p>\n .<\/p>\n It is also important to create business models that help customers adopt new products more quickly. Xerox\u2019s original growth story with the plain-paper copier<\/span><\/p>\n was as much a business model innovation as it was a new technology. Xerox launched the product using a leasing model to make it easier for customers to buy a piece of office equipment that<\/span><\/p>\n was unfamiliar at the time. This is a particularly important consideration with new technologies, because they are often expensive to produce until they can achieve economies of scale. <\/span><\/p>\n \u0627\u0644\u062d\u062c\u0645. \u0641\u064a Markets<\/a> Even in mature industries, business model innovation can change the value proposition and competitive dynamics. In the industry that shifted its focus from <\/span><\/p>\n features to outcomes.<\/span><\/p>\n .<\/p>\n All your employees want your company to grow through innovation, and they all have ideas about the best ways to do that. It may be helpful to create a shared vision <\/span><\/p>\n and future-oriented, focusing employees\u2019 ideas and energy. By defining a high-level yet actionable vision aligned with your strategy, you can harness <\/span><\/p>\n your employees\u2019 creative energy while increasing productivity.<\/span><\/p>\n .<\/p>\n There are always many possible directions for innovation, and it can be difficult to assess and prioritize a broad range of opportunities. We\u2019ve found that one effective approach <\/span><\/p>\nInnovate in business models, not just technologies<\/strong><\/span><\/h2>\n
Create a unified vision of the future<\/strong><\/span><\/h2>\n
Look at \u201cinside-out\u201d and \u201coutside-in\u201d perspectives to uncover new opportunities<\/strong><\/span><\/h2>\n