{"id":17483,"date":"2019-01-13T23:30:05","date_gmt":"2019-01-13T20:30:05","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=17483"},"modified":"2019-01-13T23:30:05","modified_gmt":"2019-01-13T20:30:05","slug":"sales-man-has-his-role-in-building-company-identity","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/sales-man-has-his-role-in-building-company-identity\/","title":{"rendered":"The salesperson\u2019s role in building a company\u2019s identity"},"content":{"rendered":"

\"\u00d9\u0086\u00d8\u00aa\u00d9\u008a\u00d8\u00ac\u00d8\u00a9<\/p>\n

 <\/p>\n

\u0644\u0627 \u064a\u062d\u062a\u0627\u062c \u0631<\/span>\u062c\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/span>\u00a0\u0644\u0634\u064a\u0621\u060c \u0623\u0643\u062b\u0631 \u0645\u0646 \u062d\u0627\u062c\u062a\u0647 \u0625\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u062a\u064a \u064a\u0639\u0645\u0644 \u0628\u0647\u0627\u060c \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0630\u064a \u064a\u0639\u0645\u0644 \u0639\u0644\u0649 \u0628\u064a\u0639\u0647 \u0644\u0644\u0639\u0645\u0644\u0627\u0621\u061b \u0648\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646\u0651\u064e \u0645\u0639\u0631\u0641\u0629 \u0647\u0648\u064a\u0629<\/span><\/p>\n

of the company and knowing it inside out is the first step toward becoming a successful salesperson<\/a>, especially since companies and organizations, just like people <\/span><\/p>\n

And communities alike.<\/span><\/p>\n

There are several things salespeople need to know inside and out, including the company\u2019s culture and organizational structure, its products and their finer details, and the company\u2019s past experience with <\/span><\/p>\n

customers and other companies. The more well-known the company is in the market, the more time salespeople need to understand its culture and the values it <\/span><\/p>\n

\u062a\u0623\u0633\u0633\u062a \u0639\u0644\u064a\u0647\u0627.<\/span><\/p>\n

.<\/p>\n

Gathering Information<\/strong><\/span><\/p>\n

If salespeople need to understand their company and the services andProducts<\/a>, it makes sense that there should be a source for this information. What is that <\/span><\/p>\n

\u0627\u0644\u0645\u0635\u062f\u0631\u061f<\/span><\/p>\n

There are many sources of information that can deepen a salesperson\u2019s understanding of their company or organization. The most important is the company website, <\/span><\/p>\n

as well as brochures published or distributed to its members, surveys of retail stores, and conversations with individuals \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c<\/a> \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645<\/span><\/p>\n

who use the product itself. These are all direct and indirect sources of information about the company that support the sales process.<\/span><\/p>\n

In any case, research is extremely important because it helps the salesperson understand\u00a0<\/a><\/span>\u0631\u062c\u0644 \u0627\u0644\u0645<\/span>how their company operates in the real world, how customers perceive it, and what they hope<\/span><\/p>\n

to get from it, as well as their expectations for its products and services, and so on.<\/span><\/p>\n

.<\/p>\n

\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062e\u0645\u0633\u0629<\/strong><\/span><\/h2>\n

Every day, a sales representative introduces their company to customers and consumers with whom they hope to close a deal or sell a product or service. If they are not fully familiar <\/span><\/p>\n

with the company, they will not be able to present it effectively to customers or potential partners, which could negatively affect the deal or cause it to fall through.<\/span><\/p>\n

To overcome this challenge, the sales representative should know the complete answers to the following five questions about the company:<\/span><\/p>\n

-\u062a\u0634\u0627\u0631\u0643\u061f<\/span><\/p>\n

- What is the company\u2019s future?<\/span><\/p>\n

-\u0645\u0646 \u0646\u062d\u0646\u061f<\/span><\/p>\n

-\u0645\u0627\u0630\u0627 \u0646\u0641\u0639\u0644\u061f<\/span><\/p>\n

-\u0643\u064a\u0641 \u0646\u0641\u0639\u0644\u061f<\/span><\/p>\n

-\u0645\u0639 \u0645\u0646 \u0646\u0641\u0639\u0644<\/span><\/p>\n

Providing clear, complete answers to these questions is extremely important when speaking with customers and partners with whom the company plans to close deals or sell products. Keep in mind that<\/span><\/p>\n

\u0623\u0646 Customer<\/a> they may know nothing about the company. This means the sales representative must be precise and specific in their answers and avoid improvising or guessing, since they cannot know how it might affect <\/span><\/p>\n

This applies to the prospective customer they are speaking with.<\/span><\/p>\n

Before answering these questions, they must understand that each one requires careful consideration and a specific answer. The customer is waiting for <\/span><\/p>\n

clear answers that address all their questions and concerns, so they can be convinced to buy the product or service or close the deal.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u0644\u0627 \u064a\u062d\u062a\u0627\u062c \u0631\u062c\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u00a0\u0644\u0634\u064a\u0621\u060c \u0623\u0643\u062b\u0631 \u0645\u0646 \u062d\u0627\u062c\u062a\u0647 \u0625\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u062a\u064a \u064a\u0639\u0645\u0644 \u0628\u0647\u0627\u060c \u0648\u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0630\u064a \u064a\u0639\u0645\u0644 \u0639\u0644\u0649 \u0628\u064a\u0639\u0647 \u0644\u0644\u0639\u0645\u0644\u0627\u0621\u061b \u0648\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646\u0651\u064e \u0645\u0639\u0631\u0641\u0629 \u0647\u0648\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":17486,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[2091,1473,4269,13882,18071,1487],"class_list":["post-17483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-2091","tag-1473","tag-4269","tag-13882","tag-18071","tag-1487"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/17483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=17483"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/17483\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/17486"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=17483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=17483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=17483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}