{"id":17235,"date":"2018-12-16T14:14:06","date_gmt":"2018-12-16T11:14:06","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=17235"},"modified":"2018-12-16T01:27:53","modified_gmt":"2018-12-15T22:27:53","slug":"%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%aa%d8%ad%d8%af%d9%8a%d8%af-%d8%a7%d9%84%d8%ac%d9%85%d9%87%d9%88%d8%b1-%d8%a7%d9%84%d9%85%d8%b3%d8%aa%d9%87%d8%af%d9%81-%d9%84%d9%85%d9%86%d8%aa%d8%ac-%d9%86%d8%a7","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%aa%d8%ad%d8%af%d9%8a%d8%af-%d8%a7%d9%84%d8%ac%d9%85%d9%87%d9%88%d8%b1-%d8%a7%d9%84%d9%85%d8%b3%d8%aa%d9%87%d8%af%d9%81-%d9%84%d9%85%d9%86%d8%aa%d8%ac-%d9%86%d8%a7\/","title":{"rendered":"How to Identify Your Target Audience for a Successful Product and Better Marketing"},"content":{"rendered":"

\"\u00d9\u0086\u00d8\u00aa\u00d9\u008a\u00d8\u00ac\u00d8\u00a9<\/p>\n

Before developing or even marketing a product, you can\u2019t do so properly, accurately, or effectively unless you identify Target audience<\/a> \u0627\u0644\u0630\u064a \u0647\u0648 <\/span><\/p>\n

genuinely needs what you offer.<\/span><\/p>\n

Target audience<\/a> They are the people who need your product or service because it solves a problem for them, and who are willing to pay for it.<\/span><\/p>\n

If you get this wrong and market your product to an audience that isn\u2019t interested in what you offer, the results are usually disastrous: zero sales and a great deal of wasted effort. <\/span><\/p>\n

And then falling into the trap of frustration.<\/span><\/p>\n

In this article, we\u2019ll learn how to identify your target audience so you can avoid mistakes and achieve good results with the least possible marketing effort.<\/span><\/p>\n

Some essential information helps define the key characteristics of the audience you want to market your product to or provide with a tailored service.<\/span><\/p>\n

.<\/p>\n

\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062c\u0646\u0633 :<\/span>\u00a0\u0647\u0644 \u0647\u0630\u0627 \u0627\u0644\u0645\u0646\u062a\u062c \u062e\u0627\u0635 \u0628\u0627\u0644\u0646\u0633\u0627\u0621 \u061f \u0623\u0645\u00a0\u0647\u0648 \u0644\u0644\u0631\u062c\u0627\u0644 \u0641\u0642\u0637 \u061f \u0623\u0648 \u0644\u0643\u0644\u0627\u0647\u0645\u0627 \u061f<\/span><\/p>\n

\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0645\u0631 :\u00a0<\/span>What age group is interested in what I offer? For example, this product is intended for people between 30 and 45 years old.<\/span><\/p>\n

\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0625\u0647\u062a\u0645\u0627\u0645\u0627\u062a :\u00a0<\/span>What does the target audience follow and care about? For example, if you plan to target people with obesity, you\u2019ll find they\u2019re interested in achieving their ideal body.<\/span><\/p>\n

Identifying the problems:<\/span>\u00a0\u062a\u0639\u0627\u0646\u064a \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0646\u0627 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0629 \u0645\u0646 \u0639\u062f\u0629 \u0645\u0634\u0627\u0643\u0644 \u0645\u0646\u0647\u0627 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0628\u0631\u0646\u0627\u0645\u062c \u063a\u062f\u0627\u0626\u064a \u0645\u0646\u0627\u0633\u0628 \u0648 \u0645\u062a\u0643\u0627\u0645\u0644 \u2013 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0628\u0631\u0646\u0627\u0645\u062c<\/span><\/p>\n

that is easy to follow and not too strenuous, as well as ways to stay committed and keep going.<\/span><\/p>\n

Geographic location:<\/span>\u00a0\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u062f\u0648\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0646\u062a\u0634\u0631 \u0641\u064a\u0647\u0627 \u0634\u0631\u064a\u062d\u062a\u064a \u0648 \u064a\u0645\u0643\u0646\u0646\u064a \u0627\u0646 \u0627\u0642\u062f\u0645 \u0644\u0647\u0627 \u0645\u0646\u062a\u062c\u0627 \u0627\u0648 \u062e\u062f\u0645\u0629 \u0628\u0644\u063a\u062a\u0647\u0627 \u0648 \u0628\u0634\u0643\u0644 \u0627\u0641\u0636\u0644<\/span><\/p>\n

Language: The language commonly spoken in that country or market, which allows us to communicate with people there easily and effectively.<\/span><\/p>\n

Education level:<\/span>\u00a0\u0645\u0646\u062a\u062c \u0645\u062b\u0644\u0627 \u062a\u0648\u0639\u0648\u064a \u062d\u0648\u0644 \u062a\u0646\u062d\u064a\u0641 \u0627\u0644\u062c\u0633\u0645 \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0643\u062a\u0627\u0628 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u0649 \u062c\u0645\u0647\u0648\u0631 \u064a\u0642\u0631\u0623 \u0645\u062a\u0639\u0644\u0645 \u0648 \u063a\u064a\u0631 \u0623\u0645\u064a \u0648 \u0644\u064a\u0633 \u0623\u064a \u0634\u062e\u0635 \u0641\u0642\u0637 .<\/span><\/p>\n

Other criteria: You may also need to research annual income per person, marital status, and other criteria, depending on the nature of the product you<\/span><\/p>\n

intend to launch for the target segment.<\/span><\/p>\n

.<\/p>\n

<\/div>\n

In addition to the above, you can draw on market research and various studies, including:<\/span><\/p>\n

.<\/p>\n

Customs and Traditions:<\/span><\/h2>\n

\u00a0\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0639\u0627\u062f\u0627\u062a \u0648 \u0627\u0644\u062a\u0642\u0627\u0644\u064a\u062f \u0627\u0644\u062a\u064a \u062a\u062c\u0645\u0639 \u0641\u0626\u0629 \u0645\u0639\u064a\u0646\u0629 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u064a\u0645\u0643\u0646\u0643 \u0623\u0646 \u062a\u0648\u062c\u0647 \u0644\u0647\u0645 \u0645\u0646\u062a\u062c\u0627 \u064a\u062d\u062a\u0631\u0645 \u0639\u0627\u062f\u0627\u062a\u0647\u0645 \u0648 \u062a\u0642\u0627\u0644\u064a\u062f\u0647\u0645 <\/span><\/p>\n

rather than undermining them. Consumers are known to reject products that challenge their values or contain details forbidden by their beliefs. Therefore, when you <\/span><\/p>\n

offer a product they consider unacceptable, you risk a costly setback.<\/span><\/p>\n

.<\/p>\n

Psychological Studies:\u00a0<\/span><\/h2>\n

Marketing a particular product is no longer based solely on market research; it also involves psychology and consumer behavior.<\/span><\/p>\n

Whether people buy and gravitate toward a particular product or avoid another depends not only on their individual needs, but also on their mindset and psychology. In fact, some people <\/span><\/p>\n

buy a particular product entirely of their own free will, even though they don\u2019t need it.<\/span><\/p>\n

.<\/p>\n

\u062a\u0648\u062c\u0647\u0627\u062a \u0627\u0644\u0633\u0648\u0642:<\/span><\/h2>\n

\u00a0\u062a\u0646\u0634\u0631 \u0627\u0644\u0647\u064a\u0626\u0627\u062a \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 \u0645\u0646 \u0648\u0642\u062a \u0644\u0622\u062e\u0631 \u0623\u0628\u062d\u0627\u062b \u062a\u062e\u0635 \u062a\u0648\u062c\u0647\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0641\u064a \u0628\u0644\u062f \u0645\u0639\u064a\u0646 \u0648 \u0628\u0642\u064a\u0629 \u0627\u0644\u062f\u0648\u0644\u060c \u0639\u0646\u062f\u0645\u0627 \u062a\u0633\u062a\u0647\u062f\u0641 \u0645\u062b\u0644\u0627 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0639\u0644\u0649 \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0630\u0643\u064a\u0629 <\/span><\/p>\n

you\u2019ll find that Nigeria is one of the continent\u2019s largest markets, with 35 million users of these mobile devices and more than <\/span><\/p>\n

155 million people who may be looking to buy a smartphone now or in the future.<\/span><\/p>\n

.<\/p>\n

.<\/p>\n

\u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0645\u0642\u0627\u0644 :<\/strong><\/span><\/h2>\n

Identifying your target audience isn\u2019t only necessary before launching a\u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629<\/a> promotional campaign; you can also do it while exploring a product idea or researching<\/span><\/p>\n

a service idea that will solve a problem for a specific group of people.<\/span><\/p>\n

If you\u2019re thinking of creating a particular product or service, it\u2019s a good idea to understand people\u2019s problems and try to find a solution you can offer as a product or service, depending on <\/span><\/p>\n

your organization\u2019s field. If you plan to promote a third-party product or your own, you\u2019ll also need to take this step to target your ads and show them only <\/span><\/p>\n

to the interested audience, helping you avoid wasting time and money.<\/span><\/p>\n

<\/div>\n
\n
\n
<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

\u0642\u0628\u0644 \u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u0645\u0646\u062a\u062c \u0645\u0639\u064a\u0646 \u0623\u0648 \u062d\u062a\u0649 \u062a\u0633\u0648\u064a\u0642\u0647 \u0644\u0627 \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643 \u0628\u0637\u0631\u064a\u0642\u0629 \u0635\u062d\u064a\u062d\u0629 \u0648 \u062f\u0642\u064a\u0642\u0629 \u0648 \u0630\u0627\u062a \u0646\u062a\u0627\u0626\u062c \u0641\u0639\u0627\u0644\u0629 \u0625\u0646 \u0644\u0645 \u062a\u062d\u062f\u062f \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0630\u064a [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":17253,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[2648,781,3205,2185,293,11937,10363,1400,17957,1481],"class_list":["post-17235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-2648","tag-781","tag-3205","tag-2185","tag-293","tag-11937","tag-10363","tag-1400","tag-17957","tag-1481"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/17235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=17235"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/17235\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/17253"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=17235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=17235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=17235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}