{"id":17219,"date":"2018-12-15T18:56:30","date_gmt":"2018-12-15T15:56:30","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=17219"},"modified":"2018-12-15T18:56:30","modified_gmt":"2018-12-15T15:56:30","slug":"free-advertising","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/free-advertising\/","title":{"rendered":"4 tips to get customers talking about your products and earn free publicity"},"content":{"rendered":"

\"\u00d9\u0086\u00d8\u00aa\u00d9\u008a\u00d8\u00ac\u00d8\u00a9<\/p>\n

 <\/p>\n

\u0642\u062f \u062a\u0643\u0648\u0646 Sponsored ads<\/a> Across different media and on websites, reviews are among the best ways to market your products and services. But one of the best <\/span><\/p>\n

Forms of promotion that can benefit you greatly and help build trust quickly include having your customers speak positively and enthusiastically about your product, or <\/span><\/p>\n

Free publicity<\/a> \u0628\u0628\u0633\u0627\u0637\u0629.<\/span><\/p>\n

Most consumers of advertising\u2014whether on TV, the web, or radio, or even those who encounter it on the street\u2014don't put much trust in those flashy phrases and images<\/span><\/p>\n

Creative ads that present products as the solution to a particular problem or the best choice in a given field are usually seen as exaggerations, and this is <\/span><\/p>\n

partly true.<\/span><\/p>\n

But when a friend suggests trying a particular product, buying a specific book, or subscribing to a certain service, it\u2019s different. It\u2019s a recommendation from someone you trust. <\/span><\/p>\n

You know that, more often than not, a close friend has your best interests at heart. Their recommendation is also usually based on their own experience as a customer, which makes you 99% more likely to decide to <\/span><\/p>\n

buy and give it a try.<\/span><\/p>\n

You might see an ad for a particular product dozens of times a day on TV, the web, and mobile apps, and it may still fail to convince you to buy it. But when someone you care about recommends it<\/span><\/p>\n

to you, that\u2019s enough to make you give it a try. This is obvious to everyone.<\/span><\/p>\n

This means you need to persuade your customers to recommend your services and products to people around them. That\u2019s true, but asking them directly to recommend <\/span><\/p>\n

Your product may seem annoying to those around your customers and could embarrass them.<\/span><\/p>\n

That\u2019s bad news, isn\u2019t it? Here\u2019s the good news: your customers can do this for free, without you asking them to, by following these tips.<\/span><\/p>\n

.<\/p>\n

\n

Offer a product that deserves recognition and support.<\/strong><\/span><\/h2>\n

You should offer the very best product or service you can. Having strengths your competitors don\u2019t\u2014or standing out from them entirely\u2014is <\/span><\/p>\n

The qualities that inspire customers to talk about it.<\/span><\/p>\n

To capture customers\u2019 attention and keep them engaged, offer a high-quality product with more and better features. When customers buy it based on the features you promote and find that <\/span><\/p>\n

it delivers on its promises and isn\u2019t just false advertising, they\u2019ll go out of their way to share their positive experience and recommend it to people they know.<\/span><\/p>\n

\n

In our everyday lives, we often market companies and products without even realizing it. You may be surprised to learn that you do this every day, thanks to your positive experiences with <\/span><\/p>\n

the products you use. So what would stop you from recommending my product or service if it truly solves your problem?<\/span><\/p>\n

.<\/p>\n

\n

\u0642\u062f\u0645 \u0647\u062f\u064a\u0629<\/strong><\/span><\/h2>\n

Sometimes, a company offers a very ordinary service that isn\u2019t much better than its competitors in terms of quality, yet people talk about it enthusiastically and its sales <\/span><\/p>\n

So it keeps growing\u2014but what\u2019s the secret?<\/span><\/p>\n

\n

Companies like these don\u2019t necessarily set out to offer something entirely new. Instead, they provide an ordinary product and use friendly service and free gifts <\/span><\/p>\n

as enough added value to capture customers\u2019 attention, persuade them to buy again and again, and attract more customers through referrals.<\/span><\/p>\n

In this case, customers don\u2019t talk to others about the product\u2019s quality. They talk about the friendly communication and service, and the free gifts you offer\u2014another incentive that encourages<\/span><\/p>\n

their friends to give it a try.<\/span><\/p>\n

.<\/p>\n

\n

Share a golden tip.<\/strong><\/span><\/h2>\n

Sometimes, customers need genuine advice that shows them your company cares about them and has their best interests at heart\u2014not just about making a sale.<\/span><\/p>\n

For example, if you sell services that solve a particular problem, and a potential customer has a somewhat similar problem, be upfront with them if one of your services <\/span><\/p>\n

isn\u2019t the best fit. That\u2019s not foolish or arrogant. On the contrary, it shows them that you care about their money and don\u2019t want them spending it on services that aren\u2019t<\/span><\/p>\n

the best solution to their problem.<\/span><\/p>\n

In this case, they\u2019ll tell their friends about your integrity, consideration, and credibility. Those friends won\u2019t hesitate to work with you when they need a service you offer.<\/span><\/p>\n

.<\/p>\n

\n

Give away an e-book or a printed book.<\/strong><\/span><\/h2>\n

An ebook\u2014or even a printed book\u2014related to your field that helps customers and raises their awareness of problems and solutions can be a compelling reason for them <\/span><\/p>\n

\u0644\u0644\u062d\u062f\u064a\u062b \u0639\u0646\u0643.<\/span><\/p>\n

 <\/p>\n

.<\/p>\n

\n

They\u2019ll tell their coworkers and people around them about your decision to take this step for your customers, especially if it\u2019s a printed book or they receive an electronic copy of<\/span><\/p>\n

Via email.<\/span><\/p>\n

This will prompt some of them to visit your customer portal and buy your products, hoping to get the same added value you provided to their friends.<\/span><\/p>\n

.<\/p>\n

\n

End of article:<\/strong><\/span><\/h2>\n

Free publicity for your products and services comes from your customers\u2019 testimonials about how great your offerings are. They talk about your products and recommend them to people facing the problem you solve. <\/span><\/p>\n

As a result, your sales and profits naturally increase\u2014all without any financial cost, unlike advertising or even paid reviews.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u0642\u062f \u062a\u0643\u0648\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0648 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0639\u0644\u0649 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0645\u0646 \u0623\u0641\u0636\u0644 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0644\u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0648 \u062e\u062f\u0645\u0627\u062a\u0643\u060c \u0644\u0643\u0646 \u0645\u0646 \u0623\u0641\u0636\u0644 \u0627\u0644\u062f\u0639\u0627\u064a\u0627\u062a \u0627\u0644\u062a\u064a [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":17220,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[17948,781,17949,10268,1083,4501,8906,1400,11654,2009],"class_list":["post-17219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-17948","tag-781","tag-17949","tag-10268","tag-1083","tag-4501","tag-8906","tag-1400","tag-11654","tag-2009"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/17219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=17219"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/17219\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/17220"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=17219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=17219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=17219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}