{"id":17151,"date":"2018-12-09T19:17:47","date_gmt":"2018-12-09T16:17:47","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=17151"},"modified":"2018-12-09T19:17:47","modified_gmt":"2018-12-09T16:17:47","slug":"how-to-write-successful-ads","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/how-to-write-successful-ads\/","title":{"rendered":"How to Write Successful Ads That Drive Traffic and Sales"},"content":{"rendered":"

\"\u00d9\u0086\u00d8\u00aa\u00d9\u008a\u00d8\u00ac\u00d8\u00a9<\/p>\n

 <\/p>\n

\u0639\u0645\u0644 \u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629<\/a> to attract new readers to the content on your website or \u062c\u0644\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> target customers looking for what you offer<\/span><\/p>\n

Products isn't easy. In fact, it takes careful attention at every step to make sure every cent you spend earns a return<\/span><\/p>\n

rather than becoming a loss.<\/span><\/p>\n

Beyond identifying your target audience, using keywords, and selecting the age group best suited to your offering, writing a successful ad that drives traffic <\/span><\/p>\n

Sales is a skill and an art that you learn through extensive experience in creating and Advertising campaign management<\/a>.<\/span><\/p>\n

Suppose you\u2019ve been tasked with creating an ad campaign for a children\u2019s online gaming website. The question is: how can you write an effective ad that drives significant traffic<\/span><\/p>\n

for this ad, whether you have a fixed or unlimited budget?<\/span><\/p>\n

\"-1-\u0636\u062f-\u0625\u0639\u0644\u0627\u0646-2<\/span><\/p>\n

In fact, we have two ads shown above, written by a foreign copywriter. Ad #1 achieved a click-through rate (CTR) of 63 percent <\/span><\/p>\n

which means it persuaded the target audience who saw it to click through to the gaming website.<\/span><\/p>\n

As for the second ad, it generated only 1.63 clicks over the same period and with the same settings as the first ad. This is very unusual and helps us discover<\/span><\/p>\n

Writing the ad copy is a very important part of an advertising campaign.<\/span><\/p>\n

.<\/p>\n

Why did the first ad succeed while the second failed to persuade its target audience to click?<\/span><\/p>\n

.<\/p>\n

The secret lies in using compelling words that effectively describe the ad.<\/strong><\/span><\/h2>\n

Words are your most important asset when writing an ad. In a successful ad, the advertiser uses the word \u201cfree\u201d to reassure parents and children that the games offered on the site <\/span><\/p>\n

are free and won\u2019t cost them anything\u2014or, more likely, that some games are free while others are paid.<\/span><\/p>\n

The word appears in the ad\u2019s headline and description, as well as in the URL. This helps convince the target audience that they can get <\/span><\/p>\n

free games from the site, which are more popular than their paid counterparts.<\/span><\/p>\n

The phrase \u201cTry It Free Here\u201d directly encourages viewers to click the ad and explore the site. That\u2019s why the ad achieved <\/span><\/p>\n

The CTR reached 63%, while none of the above appeared in the second ad.<\/span><\/p>\n

.<\/p>\n

Highlight the product\u2019s added value.<\/strong><\/span><\/h2>\n

This website offers a selection of free and paid games. The advertiser chose to run an ad campaign for the page listing the games available for free. <\/span><\/p>\n

And it was a great success.<\/span><\/p>\n

You need to focus on the key benefit your product or website offers\u2014one that matters greatly to your target audience: gaming enthusiasts, both children and adults. <\/span><\/p>\n

They primarily look for free games, but that doesn\u2019t mean they won\u2019t spend money on paid ones.<\/span><\/p>\n

Directing visitors to a page of free games is a very smart decision. After they\u2019ve tried and enjoyed the free games, it won\u2019t be a problem for them <\/span><\/p>\n

Explore the paid option and purchase it\u2014this is what the advertiser achieved.<\/span><\/p>\n

.<\/p>\n

<\/div>\n

Include a call to action that encourages people to make a decision.<\/strong><\/span><\/h2>\n

What sets the first ad apart is the phrase \u201cTry It Free Here,\u201d which successfully prompted many viewers to click on it.<\/span><\/p>\n

By contrast, the absence of this or a similar phrase in the second ad was enough for most people who saw it to ignore it.<\/span><\/p>\n

Including the word \u201cfree\u201d in the description of the unsuccessful ad did not help it overcome its failure, because it could not speak to its audience or convince them of what it offered.<\/span><\/p>\n

.<\/p>\n

Focus on the most useful features over other benefits.<\/strong><\/span><\/h2>\n

The first ad would persuade most parents looking for games for their children, because its description assured them that it would take them to a website featuring purposeful games <\/span><\/p>\n

that are also useful. This is a highly sought-after feature that parents consider extremely important\u2014more so than other features.<\/span><\/p>\n

The second ad plays up the 3D gaming feature, which is no longer as groundbreaking or exciting as it was a few years ago. This is an important point that tipped the balance <\/span><\/p>\n

in favor of the other ad.<\/span><\/p>\n

.<\/p>\n

<\/div>\n

Addressing your audience is the key to success<\/strong><\/span><\/h2>\n

As we see on TV, companies with the creative ability to promote their products through advertising deliberately speak to you by<\/span><\/p>\n

presenting the product as a solution to your problem.<\/span><\/p>\n

The first ad used this direct approach to get its message across and achieved its goal. The second ad remains indirect and does not try to explain that the advertised website<\/span><\/p>\n

is a solution for parents and children looking for games for this age group.<\/span><\/p>\n

.<\/p>\n

End of article:<\/strong><\/span><\/h2>\n

Writing ad copy isn\u2019t easy or simple. Don\u2019t underestimate or overlook this step, or you may end up with poor, unsatisfactory results\u2014or only partial results.<\/span><\/p>\n

\u0628\u062a\u0643\u0644\u0641\u0629 \u0623\u063a\u0644\u0649.<\/span><\/p>\n

Why not create multiple text ads for a single campaign and compare their results? You\u2019ll learn more about where you\u2019re going wrong and can stop running the ads that aren\u2019t working.<\/span><\/p>\n

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  \u0639\u0645\u0644 \u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0646 \u0623\u062c\u0644 \u062c\u0644\u0628 \u0642\u0631\u0627\u0621 \u062c\u062f\u062f \u0644\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u062a\u0642\u062f\u0645\u0647 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639 \u0648\u064a\u0628 \u062e\u0627\u0635 \u0628\u0643 \u0623\u0648 \u062c\u0644\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646 \u0645\u0627 \u062a\u0642\u062f\u0645\u0647 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":17166,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[17918,2648,9359,14019,10363,8130,17917,17916],"class_list":["post-17151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-17918","tag-2648","tag-9359","tag-14019","tag-10363","tag-8130","tag-17917","tag-17916"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/17151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=17151"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/17151\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/17166"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=17151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=17151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=17151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}