{"id":17119,"date":"2018-12-08T15:15:57","date_gmt":"2018-12-08T12:15:57","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=17119"},"modified":"2018-12-08T02:17:19","modified_gmt":"2018-12-07T23:17:19","slug":"ikea-story","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/ikea-story\/","title":{"rendered":"The Success Story of IKEA: From Its Beginnings to a Global Furniture Maker"},"content":{"rendered":"

\"\u0634\u0631\u0643\u0629<\/span><\/h1>\n

<\/h1>\n

Ingvar\u2019s entrepreneurial childhood:<\/span><\/h2>\n

Ingvar Kamprad was already trading at just five years old. He bought matches and resold them at a higher price for a profit. <\/span><\/p>\n

Good for a one-year-old\u2014until this little boy decided to expand his business, selling grains, fish, trees, decorations, and more, until he <\/span><\/p>\n

turned seven and began expanding his business, using his bicycle to reach more customers, all while excelling at school. It is said that \u201cIngvar\u201d<\/span><\/p>\n

was born in 1926 in a modest rural village in southern Sweden. It is also said that his grandfather raised him, and after his grandfather died, his grandmother cared for him and had a great influence on him. <\/span><\/p>\n

\u0641\u0649 \u062d\u064a\u0627\u062a\u0629.<\/span><\/p>\n

.<\/p>\n

<\/h1>\n

\u0628\u062f\u0627\u064a\u0629\u00a0\u0642\u0635\u0629 \u0646\u062c\u0627\u062d<\/strong>\u00a0\u0634\u0631\u0643\u0629 \u0627\u064a\u0643\u064a\u0627:<\/span><\/h2>\n
<\/div>\n

\u0628\u0639\u062f\u0645\u0627 \u062d\u0635\u0644 \u0627\u0646\u062c\u0641\u0627\u0631 \u0639\u0644\u0649 \u062f\u0631\u062c\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0641\u0649 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0642\u0631\u0631 \u0648\u0627\u0644\u062f\u0629 \u0627\u0646 \u064a\u0647\u062f\u064a\u0629 \u0645\u0628\u0644\u063a \u0645\u0646 \u0627\u0644\u0645\u0627\u0644 \u0648\u0642\u0631\u0631 \u0627\u0646\u062c\u0641\u0627\u0631 \u0627\u0646 \u064a\u0633\u062a\u062b\u0645\u0631 \u0647\u0630\u0627 \u0627\u0644\u0645\u0628\u0644\u063a \u0641\u0649 \u0627\u0646\u0634\u0627\u0621\u00a0\u0634\u0631\u0643\u0629 \u0627\u064a\u0643\u064a\u0627<\/strong>\u00a0\u0648\u0630\u0644\u0643<\/span><\/p>\n

When he turned 17, he started out in retail, selling wooden pencils. He later expanded into <\/span><\/p>\n

jewelry and watches. After a period of growth, he decided to establish a factory to make wooden household furniture. He founded it in 1948 and recruited forest workers.<\/span><\/p>\n

\u0644\u0643\u0649 \u064a\u0639\u0645\u0644\u0648\u0646 \u0628\u0629.<\/span><\/p>\n

.<\/p>\n

\u0642\u0635\u0629 \u0646\u062c\u0627\u062d\u00a0\u0634\u0631\u0643\u0629 \u0627\u064a\u0643\u064a\u0627<\/em>\u00a0\u0648\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u0647\u0627 \u062d\u062a\u0649 \u0627\u0644\u0627\u0646:<\/span><\/h2>\n

Ingvar decided to give up all his other business activities and focus exclusively on IKEA, a home furnishings company, to maintain its quality standards <\/span><\/p>\n

and expand its operations around the world. He began opening showrooms in his hometown and then expanded into other countries, until IKEA had <\/span><\/p>\n

301 showrooms worldwide. It also opened markets in the Middle East and Gulf countries such as Kuwait, Saudi Arabia, and the UAE.<\/span><\/p>\n

.<\/p>\n

\u0648\u0628\u0647\u0630\u0627 \u0646\u0643\u0648\u0646 \u0642\u062f \u0627\u0646\u062a\u0647\u064a\u0646\u0627 \u0645\u0646 \u0639\u0631\u0636\u00a0\u0642\u0635\u0629 \u0646\u062c\u0627\u062d<\/em>\u00a0\u0627\u0646\u062c\u0641\u0627\u0631 \u0643\u0627\u0645\u0628\u0631\u062f \u0627\u0644\u0637\u0641\u0644 \u0627\u0644\u0630\u0649 \u0628\u062f\u0621 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0648\u0647\u0648 \u0641\u0649 \u0639\u0645\u0631 \u0627\u0644\u062e\u0627\u0645\u0633\u0629 \u0627\u0644\u0649 \u0627\u0646 <\/span><\/h3>\n

build IKEA into one of the world\u2019s leading home furnishings retailers.<\/span><\/h3>","protected":false},"excerpt":{"rendered":"

\u0637\u0641\u0648\u0644\u0629 \u0627\u0646\u062c\u0641\u0627\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629: \u0643\u0627\u0646 \u0627\u0646\u062c\u0641\u0627\u0631 \u0643\u0627\u0645\u0628\u0631\u062f \u064a\u0645\u0627\u0631\u0633 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0639\u0646\u062f\u0645\u0627 \u0643\u0627\u0646 \u064a\u0628\u0644\u063a \u0645\u0646 \u0627\u0644\u0639\u0645\u0631 5 \u0633\u0646\u0648\u0627\u062a \u0641\u0642\u0637 \u0648\u0627\u0644\u0630\u0649 \u0643\u0627\u0646 \u064a\u0642\u0648\u0645 \u0628\u0634\u0631\u0627\u0621 \u0627\u0639\u0648\u0627\u062f \u0627\u0644\u0643\u0628\u0631\u064a\u062a \u0648\u0627\u0639\u0627\u062f\u0629 \u0628\u064a\u0639\u0647\u0627 \u0628\u0633\u0639\u0631 \u0627\u0639\u0644\u0649 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":17121,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[17879,17878,17881,17880],"class_list":["post-17119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-17879","tag-17878","tag-17881","tag-17880"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/17119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=17119"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/17119\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/17121"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=17119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=17119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=17119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}