{"id":17004,"date":"2018-11-28T20:59:12","date_gmt":"2018-11-28T17:59:12","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=17004"},"modified":"2018-11-28T20:59:12","modified_gmt":"2018-11-28T17:59:12","slug":"business-plan","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/business-plan\/","title":{"rendered":"How to Write a Business Plan for a Company or Venture"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gannett-cdn.com\/-mm-\/c0e49843098aaa35fd763b5fdfd0f7fa746509d4\/c=0-39-2236-1302\/local\/-\/media\/2017\/06\/28\/USATODAY\/USATODAY\/636342824209625695-GettyImages-493829717.jpg?width=3200&amp;height=1680&amp;fit=crop\" alt=\"\u00d9\u0086\u00d8\u00aa\u00d9\u008a\u00d8\u00ac\u00d8\u00a9 \u00d8\u00a8\u00d8\u00ad\u00d8\u00ab \u00d8\u00a7\u00d9\u0084\u00d8\u00b5\u00d9\u0088\u00d8\u00b1 \u00d8\u00b9\u00d9\u0086 \u00e2\u0080\u00aabusiness plan\u00e2\u0080\u00ac\u00e2\u0080\u008f\" width=\"709\" height=\"372\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">the business plan, its details, and the key components it should include\u2014all important things to understand before you start writing one for<a href=\"https:\/\/www.ibtdi.com\/en\/5-ways-to-write-a-business-plan\/\"> \u0643\u062a\u0627\u0628\u0629 \u062e\u0637\u0629 \u0639\u0645\u0644<\/a><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> your business project.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #ff6600;\">But first, what does \u201cbusiness plan\u201d mean?<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><a href=\"https:\/\/www.ibtdi.com\/en\/three-financial-estimates-required-by-the-work-plan\/\">\u062e\u0637\u0629 \u0627\u0644\u0639\u0645\u0644<\/a> Quite simply, it\u2019s a roadmap that charts the company\u2019s or project\u2019s internal and external direction for the next 3 to 5 years. It <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Internally, you need a framework that defines goals, activities, and roles. Externally, you\u2019ll need another framework to define <a href=\"https:\/\/www.ibtdi.com\/en\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%aa%d9%85%d9%88%d9%8a%d9%84-%d9%85%d8%b4%d8%b1%d9%88%d8%b9-%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a-%d8%b5%d8%ba%d9%8a%d8%b1-%d9%88%d9%85%d8%b1%d8%a8%d8%ad\/\">Funding<\/a> the company or project <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and how it can succeed among competitors in the market.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">All business and project owners have a clear business plan, even when they\u2019re just starting out, because a business plan plays an oversight role and can be used to<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Keep in mind that a business plan isn\u2019t set in stone. It can change over time and from one project to another. But don\u2019t worry\u2014today\u2019s article will help you write<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">create a good business plan by explaining its seven core components as follows:<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>1- \u00a0\u0627\u0644\u0645\u0644\u062e\u0635 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u00a0<\/strong><strong>Executive summary<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The executive summary, or management summary, briefly and simply explains what the company does, without complexity or technical jargon.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">It appears at the beginning of the business plan, and its primary purpose is to help secure funding for the project or company.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Writing an executive summary can be very challenging, so I recommend leaving it until the end of the business plan. Use clear, reader-friendly language, and <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">keep it to no more than one page.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>2- \u00a0\u0648\u0635\u0641 \u0627\u0644\u0634\u0631\u0643\u0629\u00a0<\/strong><strong>Company Description<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Haven\u2019t we already described the company in the executive summary?! I know that\u2019s what you\u2019re thinking, but this section provides a detailed company description that leaves nothing<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> out. Unlike the executive summary, which is designed to capture the reader\u2019s attention and encourage them to continue reading the business plan, this section goes into depth.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The company\u2019s history since its founding, its legal structure, company assets, and information about its products and customers should all be included in the company <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">description, with a reasonable level of detail\u2014not too brief and not excessive.<\/span><\/p>\n<p>.<\/p>\n<div style=\"text-align: center;\"><\/div>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>3- \u00a0\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a\u00a0<\/strong><strong>Products\/Services<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Whatever type of business you run, you\u2019re sure to have a product or service to offer the public. In this section, you should discuss what you offer\u2014but not <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Your perspective\u2014not the customer\u2019s.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">For example, instead of listing what you offer, describe the benefits and features that help customers solve a problem they face, or the great experience that<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> your product or service provides them.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>4- \u00a0\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642\u00a0<\/strong><strong>Market Analysis<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">After describing everything about the company and the services and products it offers, it\u2019s time to analyze <a href=\"https:\/\/www.ibtdi.com\/en\/steps-to-determine-the-target-market\/\">Target market<\/a> by describing your customers, including their estimated number <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">How you\u2019ll earn revenue from what you offer, as well as your pricing strategy.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">In this section, you\u2019ll need to research the market for the product you offer, how much money is spent on products like it,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> or services, and what your competitors are looking for.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>5- \u00a0\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u062a\u0646\u0641\u064a\u0630\u00a0<\/strong><strong>Strategy and Implementation<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Now that you\u2019ve described the company, its product, and its potential customers, it\u2019s time to discuss your marketing plan.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">More specifically, how will you get this product to its audience? Is there <a href=\"https:\/\/www.ibtdi.com\/en\/how-to-build-a-successful-team\/\">Teamwork<\/a> Are you working on it, or have you not hired anyone yet?<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Briefly outline your marketing plan for the service or product in this section to persuade your target audience, and explain enough about how you will obtain <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">the essential materials needed to build the product.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>6- \u00a0\u0627\u0644\u062a\u0646\u0638\u064a\u0645 \u0648\u0641\u0631\u064a\u0642 \u0627\u0644\u0625\u062f\u0627\u0631\u0629\u00a0<\/strong><strong>Organization and Management Team<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Here, all you need to do is describe the people who work at the company, from the owner to the key employees.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This section is an organizational chart that defines each person\u2019s role in the company, along with the skills and experience they bring to it. This chart will help you <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Know who will help the company succeed and stand out\u2014and who isn\u2019t the right fit for your team.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>7- \u00a0\u0627\u0644\u062e\u0637\u0629 \u0645\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a\u00a0<\/strong><strong>Financial Plan and Projections<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">How much money have you made? If you\u2019ve been in business for a while, this section answers that question. If your business is new, this section will be a financial plan <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">that projects the answer to the same question into the future.<\/span><\/p>\n<div style=\"text-align: center;\"><\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If you\u2019re not comfortable with financial matters, find an accountant to help you prepare the documents needed for this section.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Ultimately, before anything else, define your goals and what success means to you so you can achieve what you want through hard work and patience.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u062e\u0637\u0629 \u0627\u0644\u0639\u0645\u0644 \u0648\u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0648\u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0636\u0645\u0646\u0647\u0627 \u0643\u0644\u0647\u0627 \u0623\u0645\u0648\u0631 \u0647\u0627\u0645\u0629 \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0645\u0639\u0631\u0641\u062a\u0647\u0627 \u0642\u0628\u0644 \u0627\u0644\u0634\u0631\u0648\u0639 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u062e\u0637\u0629 \u0639\u0645\u0644 \u0644\u0645\u0634\u0631\u0648\u0639\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a. . \u0648\u0644\u0643\u0646<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":17005,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[2031,5535,8899,11004,4501,3711,7607,2868,17822,1042],"class_list":["post-17004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-2031","tag-5535","tag-8899","tag-11004","tag-4501","tag-3711","tag-7607","tag-2868","tag-17822","tag-1042"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/17004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=17004"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/17004\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/17005"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=17004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=17004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=17004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}