![\"Cute](\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/5\/59\/Amazon.de-Logo.svg\"){kind=logo}
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Every now and then, supporters of a major brand boast that it\u2019s invincible, and that even considering its bankruptcy, collapse, or failure is out of the question. <\/span><\/p>\n Let alone actually thinking about it.<\/span><\/p>\n This is often said by supporters of Apple<\/a> and other competing companies such as Microsoft<\/a> Google and even Facebook, despite history and reality showing that the downfall of <\/span><\/p>\n companies is entirely possible.<\/span><\/p>\n Some might say that Apple is the first company in history to reach a market capitalization of $1.1 trillion and has more than $100 billion in cash that it could use to <\/span><\/p>\n buy other companies\u2014even though the U.S. company has lost more than $200 billion and its valuation recently fell to $900 billion amid a stock market correction, in addition to its decision to stop disclosing iPhone sales to investors. <\/span><\/p>\n In this article, however, we\u2019ll discuss why Apple and other major companies are vulnerable to failure, bankruptcy, and disappearing, as happened with companies such as<\/span><\/p>\n the collapse of Lehman Brothers and its permanent disappearance<\/span><\/p>\n \u0639\u0645\u0644\u0627\u0642\u0629 \u0645\u0646 \u0642\u0628\u0644.<\/span><\/p>\n .<\/p>\n Yes, this is the bank that brought about the 2008 global financial crisis, after months of turmoil in global financial markets and discussion about it.<\/span><\/p>\n The bank was founded in 1850 and survived for 168 years\u2014far longer than today\u2019s tech giants, including Apple.<\/span><\/p>\n In fact, the U.S. bank, one of the largest in the country, had assets valued at around $640 billion. Despite that,<\/span><\/p>\n it collapsed, delivering a major shock to its owners, customers, and the entire world.<\/span><\/p>\n .<\/p>\n \u0641\u064a \u0627\u062c\u062a\u0645\u0627\u0639 \u0644\u0647 \u0645\u0639 \u0641\u0631\u064a\u0642 \u0639\u0645\u0644\u0647 \u0641\u064a \u0633\u064a\u0627\u062a\u0644\u060c \u0648\u062c\u0647 \u0623\u062d\u062f\u0647\u0645 \u0633\u0624\u0627\u0644\u064b\u0627 \u0644\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u00a0Jeff Bezos<\/a>\u00a0\u0639\u0646 \u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0638\u0644 \u0633\u0642\u0648\u0637 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u062c\u0632\u0626\u0629<\/span><\/p>\n with long histories and global recognition. For those unfamiliar, traditional retail is collapsing because of e-commerce, and thousands<\/span><\/p>\n of stores and malls are closing in the United States. This trend is expected to spread to the rest of the world.<\/span><\/p>\n Jeff Bezos was clear: Amazon is not too big to fail. Like other major companies that have gone bankrupt, it could one day collapse.<\/span><\/p>\n .<\/p>\n He said, \u201cI actually predict that the day will come when Amazon goes bankrupt. That\u2019s very possible.\u201d<\/span><\/p>\n But he emphasized that one crucial factor could spare the brand this painful fate: focusing on customers and avoiding an inward-looking approach. <\/span><\/p>\n and worrying about itself.<\/span><\/p>\n He added, \u201cIf we start focusing on ourselves instead of our customers, that\u2019s the beginning of the end. We must try to put that day off for as long as possible.\u201d<\/span><\/p>\n \u0641\u062a\u0631\u0629 \u0645\u0645\u0643\u0646\u0629\u201d.<\/span><\/p>\n Amazon has a 43% share of the U.S. e-commerce market, and that figure is expected to grow to 48% this year.<\/span><\/p>\n .<\/p>\n Apple, by contrast, seems very happy with its success. It proudly trades on Steve Jobs\u2019s legacy and its large global fan base, making the most of its name<\/span><\/p>\n by raising the prices of its products, especially the iPhone, year after year.<\/span><\/p>\n Some might argue that Apple products are high quality and expensive to manufacture. We don\u2019t dispute their quality, but iPhones are made in China, where<\/span><\/p>\n It makes hundreds of dollars on every iPhone. By recently withholding sales figures from investors and the media, it has chosen to increase revenue <\/span><\/p>\n and profits by boosting its profit margin, at the expense of growing sales by selling in large volumes and giving as many of its customers as possible the chance to get the latest iPhones. <\/span><\/p>\n \u0639\u062f\u062f \u0645\u0645\u0643\u0646 \u0645\u0646 \u062c\u0645\u0647\u0648\u0631\u0647\u0627.<\/span><\/p>\n Apple focuses on revenue and profits, and that is its right. Unfortunately, though, it forgets about its customers and its fan base\u2014especially those who cannot afford to spend $1,000 <\/span><\/p>\nA lesson from Amazon founder Jeff Bezos<\/strong><\/span><\/h2>\n
\u062f\u0631\u0633 \u0645\u0646 \u062c\u064a\u0641 \u0628\u064a\u0632\u0648\u0633 \u0645\u0624\u0633\u0633 \u0623\u0645\u0627\u0632\u0648\u0646<\/strong><\/span><\/h2>\n
.<\/span><\/span><\/div>\nApple Hasn\u2019t Learned This Lesson<\/strong><\/span><\/h2>\n