{"id":16560,"date":"2018-11-05T15:15:13","date_gmt":"2018-11-05T12:15:13","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=16560"},"modified":"2018-11-05T02:33:35","modified_gmt":"2018-11-04T23:33:35","slug":"improve-the-appearance-of-your-site","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/improve-the-appearance-of-your-site\/","title":{"rendered":"5 Tips to Improve Your Website\u2019s Online Visibility"},"content":{"rendered":"

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More than 500 new websites are created every minute, in addition to the billions of sites already online. When a new website launches, the <\/span><\/p>\n

The main challenge in \u062c\u0630\u0628 \u0627\u0644\u0632\u0648\u0627\u0631<\/a> to visit the website. Search engines like Google are the primary driver of online traffic, and if you want <\/span><\/p>\n

to improve your website\u2019s visibility, your site needs to rank Higher in search results<\/a>. Statistics show that around 60% of users <\/span><\/p>\n

People click on the first five results Google displays, so ranking at the top of search results has become a top priority for many businesses today.<\/span><\/p>\n

Here are five ways to help your website stand out and rank higher in search engine results:<\/b><\/span><\/p>\n

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1. Publish content that answers your customers\u2019 questions<\/b><\/span><\/h2>\n

The common saying that \u201cContent is king<\/a>\u201d is indeed true. The best way to improve your website\u2019s visibility is to publish fresh content regularly. <\/span><\/p>\n

This content must offer real value and answer users\u2019 questions. Research by RBBI shows that searches based <\/span><\/p>\n

Questions have increased significantly in recent years, as search engines have become trusted sources of accurate information.<\/span><\/p>\n

If a search engine considers this page the best source for answering a question, it moves it to the top Search engine results<\/a> and displays it in an answer box, <\/span><\/p>\n

which automatically receive as many clicks as possible. For example, when you search Google for \u201cWho is the ruler of Dubai?\u201d, it displays the answers it considers<\/span><\/p>\n

most relevant at the top of the page (in answer boxes). To benefit from top-ranking answer box results, you need to identify users\u2019 questions <\/span><\/p>\n

and optimize your website accordingly.<\/span><\/p>\n

.<\/p>\n

2. Use locally relevant content for your target audience<\/b><\/span><\/h2>\n

Translating your content alone isn\u2019t enough if you want to reach an audience in another country. To target that audience more effectively, you need to make<\/span><\/p>\n

your content speak in the local dialect, using a native speaker\u2014especially if you\u2019re targeting an Arabic-speaking audience. For example, the word for \u201chouse\u201d<\/span><\/p>\n

has several variations in Arabic. In the United Arab Emirates, for example, people use \u201cbayt,\u201d while in Morocco they use \u201cdar.\u201d The same applies to city names that have<\/span><\/p>\n

Different versions in Arabic. For example, Damascus can also be written as \u201cAl-Sham,\u201d and Casablanca as \u201cAl-Dar al-Bayda.\u201d<\/span><\/p>\n

.<\/p>\n

3. Optimize your website for long-tail keywords<\/b><\/span><\/h2>\n

For some industries, such as banking, it can be difficult to rank broad terms at the top of Google results\u2014for example, <\/span><\/p>\n

\u201cbanking\u201d or \u201cloans.\u201d It can be more effective to use long-tail searches. These are <\/span><\/p>\n

longer phrases or sentences that ask very specific questions.<\/span><\/p>\n

When optimizing your website, your page title should include the most important keywords and summarize the page\u2019s topic. Instead of using a generic title such as <\/span><\/p>\n

\u201cBank in the United Arab Emirates\u201d (a short-tail keyword), use a more specific product and location (a long-tail keyword). <\/span><\/p>\n

Long-tail keywords, such as \u201cpersonal banking services in Dubai.\u201d You can also use this technique in your content, where it is relatively easy to incorporate <\/span><\/p>\n

long-tail keywords or queries, which can then appear naturally in search results.<\/span><\/p>\n

.<\/p>\n

4. Make sure your website is mobile-friendly<\/b><\/span><\/h2>\n

Google has recently started indexing and ranking pages in its search engine based on the mobile versions of websites rather than <\/span><\/p>\n

their desktop versions. This will negatively affect websites that aren\u2019t mobile-friendly, as the update willimprove the rankings of<\/a> \u0627\u0644\u0645\u062a\u0648\u0627\u0641\u0642\u0629 \u0645\u0639 <\/span><\/p>\n

mobile-friendly websites in search results compared with sites that aren\u2019t. That\u2019s why it\u2019s essential to make your website as mobile-friendly as possible. <\/span><\/p>\n

to ensure their websites appear in search engine results. The UAE and Saudi Arabia have some of the highest <\/span><\/p>\n

smartphone penetration rates in the world. A mobile-friendly website delivers a better user experience and encourages visitors to browse your site. <\/span><\/p>\n

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.<\/p>\n

5. Use paid search to gain immediate visibility<\/b><\/span><\/h2>\n

It usually takes two to three months for a website to rank organically on Google. You can use a paid search service such as <\/span><\/p>\n

Google AdWords, which can get your website to the top of the rankings immediately. There is also pay-per-click advertising, <\/span><\/p>\n

which is an online advertising model used to drive traffic to a website. You can use it to promote your site and get immediate results.<\/span><\/p>\n

Pay-per-click advertising also makes it easier to manage your budget and measure your return on investment. It also allows for geographic targeting. <\/span><\/p>\n

The city-level targeting option (for example, showing your ad only in Dubai) gives you more control over reaching the right audience.<\/span><\/p>\n

.<\/p>\n

There are no shortcuts to improving your online visibility. It can take time, so be patient and try to proactively meet users\u2019 needs and adapt to market fluctuations. <\/span><\/p>\n

Over the long term, your business will grow, taking your company to new levels of profitability, brand differentiation,<\/span><\/p>\n

and success.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

    \u0643\u0644 \u062f\u0642\u064a\u0642\u0629 \u064a\u062a\u0645 \u0625\u0646\u0634\u0627\u0621 \u0623\u0643\u062b\u0631 \u0645\u0646 500 \u0645\u0648\u0642\u0639 \u062c\u062f\u064a\u062f \u0639\u0644\u0649 \u0627\u0644\u0648\u064a\u0628\u060c \u0648\u0630\u0644\u0643 \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0645\u0644\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u062a\u0648\u0627\u062c\u062f\u0629 \u0623\u0633\u0627\u0633\u0627\u064b. \u0648\u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0645 \u0625\u0637\u0644\u0627\u0642 \u0645\u0648\u0642\u0639 \u062c\u062f\u064a\u062f\u060c \u064a\u062a\u0645\u062b\u0644 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":16563,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[17625,12918,17624,17627,17623,17626,17628,1413,8650],"class_list":["post-16560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-5-------","tag-google-adwords","tag-17624","tag-17627","tag-17623","tag-17626","tag-17628","tag-1413","tag-8650"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/16560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=16560"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/16560\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/16563"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=16560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=16560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=16560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}