{"id":16400,"date":"2018-10-21T16:16:00","date_gmt":"2018-10-21T13:16:00","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=16400"},"modified":"2018-10-20T22:46:30","modified_gmt":"2018-10-20T19:46:30","slug":"turn-your-customers-into-supporters-in-social-media","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/turn-your-customers-into-supporters-in-social-media\/","title":{"rendered":"5 Ways to Turn Your Customers into Social Media Advocates"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/static.adweek.com\/adweek.com-prod\/wp-content\/uploads\/sites\/8\/2014\/12\/social-keyboard.jpg\" alt=\"\u00d9\u0086\u00d8\u00aa\u00d9\u008a\u00d8\u00ac\u00d8\u00a9 \u00d8\u00a8\u00d8\u00ad\u00d8\u00ab \u00d8\u00a7\u00d9\u0084\u00d8\u00b5\u00d9\u0088\u00d8\u00b1 \u00d8\u00b9\u00d9\u0086 \u00e2\u0080\u00aasocial media\u00e2\u0080\u00ac\u00e2\u0080\u008f\" width=\"558\" height=\"328\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Social media marketing is becoming increasingly popular among businesses because of its many benefits, such as being direct and cost-effective <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and within a reasonable timeframe. But unlike other marketing methods available today, social media messages can also be shared <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">easily, and they give you the opportunity to engage with your customers in both directions.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">To get the most out of marketing through<a href=\"https:\/\/www.ibtdi.com\/en\/impact-of-social-networks-on-projects\/\"> Social media<\/a>you need to get your customers to advocate for your brand there. This often happens through <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Promote it, or share the content, website, or page directly with their contacts on <a href=\"https:\/\/www.ibtdi.com\/en\/%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%85%d9%86-%d8%ae%d9%84%d8%a7%d9%84-%d8%a7%d9%84%d8%b4%d8%a8%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d8%a7%d8%ac%d8%aa%d9%85%d8%a7%d8%b9%d9%8a%d8%a9-2\/\">social media.<\/a> \u0625\u0646 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Support for branded products is today\u2019s version of word-of-mouth marketing, so it\u2019s essential to learn how to master it.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">But first, you need to plan and set goals. Rather than rushing to post different messages across those channels at random, it\u2019s important to pause and think about what you want to <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">achieve. You also need a strategic plan for how to reach your goal. You may have many strategies available, but careful analysis shows that <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">some of these options are a better fit for your audience or brand.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">As with the other marketing goals you\u2019ve set so far, they should be achievable, measurable, relevant, and time-bound. You may be wondering <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">How can you measure your social media marketing goals? The answer: You can tell when you see customers sharing your links and speaking positively about your company and its products or services. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">positively about your company and its products or services.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">After planning and defining your goals, follow these steps:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>1. Set up a customer support program<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">You can\u2019t expect your customers to make an effort to support you if your products aren\u2019t exceptional and your company isn\u2019t known for providing good service. In general, customers <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Businesses engage in word-of-mouth marketing only when they\u2019re confident that their friends, family members, and other contacts will have an amazing experience or may <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">benefit even more.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>2. Engage customers and followers<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">What sets social media marketing apart from other marketing methods is that it enables two-way communication. This communication is public, which means that whenever you interact <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">with a customer or follower, other followers may learn more about your company and its products or services. That\u2019s why direct, active engagement is an essential step <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">To strengthen your brand advocacy program on social media.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>3.\u00a0<\/strong><strong>Educate brand advocates<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">For customers or followers to actively and productively support you, you need to keep them informed. You also need to find an effective way to communicate with them regularly so they can <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">learn about new features, special promotions, and more. A smart way to achieve this effectively is to use automation software <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">that helps you communicate with your contacts regularly and easily. You can also track their engagement through analytics.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>4. Track Performance<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Since automation software helps you communicate efficiently with your followers and contacts, you can use this type of software to analyze the results of your efforts. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Use programs to track performance and engagement, and identify ways to improve. For example, you can review the data to see which customers have supported you most consistently and effectively. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This is essential because it leads to the next step: creating a loyalty program.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>5. Set Up a Loyalty Program<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">When your customers make an effort to support you, be sure to thank them. There are many ways to show your appreciation, such as inviting them to participate in beta testing <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">or product testing. Another idea is to give them promo codes to save on future purchases or offer them exclusive deals at no<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0645\u062a\u0627\u062d\u0629 \u0644\u0644\u0622\u062e\u0631\u064a\u0646.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u064a\u062d\u0638\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0628\u0634\u0639\u0628\u064a\u0629 \u0645\u062a\u0632\u0627\u064a\u062f\u0629 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u0646\u0638\u0631\u0627\u064b \u0644\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0639\u062f\u064a\u062f\u0629 \u0627\u0644\u062a\u064a \u064a\u0642\u062f\u0645\u0647\u0627\u060c \u0645\u062b\u0644 \u0643\u0648\u0646\u0647 \u0645\u0628\u0627\u0634\u0631\u0627\u064b \u0648\u0641\u0639\u0627\u0644\u0627\u064b \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u0643\u0644\u0641\u0629\u060c \u0648\u0636\u0645\u0646 \u0625\u0637\u0627\u0631 \u0632\u0645\u0646\u064a<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":16401,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[17475,17473,8952,4264,783,1083,5308,17474,803],"class_list":["post-16400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-17475","tag-17473","tag-8952","tag-4264","tag-783","tag-1083","tag-5308","tag-17474","tag-803"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/16400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=16400"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/16400\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/16401"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=16400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=16400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=16400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}