{"id":16276,"date":"2018-10-09T13:13:16","date_gmt":"2018-10-09T10:13:16","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=16276"},"modified":"2018-10-09T03:27:55","modified_gmt":"2018-10-09T00:27:55","slug":"how-to-create-a-successful-and-effective-personal-brand","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/how-to-create-a-successful-and-effective-personal-brand\/","title":{"rendered":"How to Build a Successful and Effective Personal Brand"},"content":{"rendered":"

\"Cute<\/p>\n

 <\/p>\n

First and foremost, you need to take an honest look at yourself by asking these questions:<\/span><\/p>\n

.<\/p>\n

\n

1\/ What makes you stand out?<\/span><\/h2>\n

If you\u2019re going to market something, you\u2019d better know it well and make sure it\u2019s worth it\u2026 and in this case:<\/span><\/p>\n

\u0645\u0648\u0636\u0648\u0639 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0647\u0648\u00a0\u0623\u0646\u062a\u060c\u00a0<\/em>Since you\u2019ll be talking about your skills, experience, and capabilities and presenting them to attract the attention of a specific audience\u2014a group of people who are <\/span><\/p>\n

\u0623\u0647\u0644 \u0627\u0644\u0627\u062e\u062a\u0635\u0627\u0635 \u0648\u0623\u0631\u0628\u0627\u0628 \u0627\u0644\u0645\u0624\u0633\u0651\u0633\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0639\u0631\u0641\u0648\u0646 \u0627\u0644\u0639\u0645\u0644 \u062c\u064a\u0651\u062f\u064b\u0627\u060c \u0623\u0648 \u2013 \u0628\u0628\u0633\u0627\u0637\u0629 \u2013 \u0631\u0623\u0648\u0627 \u0645\u0627 \u064a\u0643\u0641\u064a \u0645\u0646 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0644\u0643\u064a \u064a\u062a\u0645\u0643\u0651\u0646\u0648\u0627\u00a0\u0628\u0633\u0647\u0648\u0644\u0629\u00a0<\/em>\u0645\u0646 \u062a\u0645\u064a\u064a\u0632 <\/span><\/p>\n

excellent work from shoddy work, and exceptional skills from those that are merely average.<\/span><\/p>\n

- Clearly identify the qualities that make you an asset and a unique, irreplaceable talent.<\/span><\/p>\n

- Focus on all the strengths and positive qualities you have that are relevant to your field.<\/span><\/p>\n

- Make a detailed list of all the services you can deliver exceptionally well to define your scope of work.<\/span><\/p>\n

.<\/p>\n

2\/ Who is your target audience?<\/span><\/h2>\n

This point is extremely important because it can save you a great deal of effort. Instead of trying to reach different consumer groups or industries and working hard to satisfy them all, <\/span><\/p>\n

it\u2019s best to follow these tips:<\/span><\/p>\n

.<\/p>\n

- If you have a product aimed at consumers:<\/strong><\/span><\/p>\n

\u00a0\u062d\u062f\u0651\u062f \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0639\u064f\u0645\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0627\u0645\u0644 \u0645\u0639\u0647\u0627\u060c \u0623\u0648 \u0627\u0644\u062c\u0646\u0633 (\u0630\u0643\u0631 \u2013 \u0623\u0646\u062b\u0649) \u0625\u0646 \u0627\u0633\u062a\u0644\u0632\u0645 \u0627\u0644\u0623\u0645\u0631\u060c \u0648\u0642\u0645 \u0628\u062f\u0631\u0627\u0633\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u062a\u0648\u0642\u0651\u0639\u0627\u062a\u0647\u0645 \u0648\u0645\u0627 \u064a\u0646\u062a\u0638\u0631\u0648\u0646 \u0645\u0646\u0643 \u0641\u064a \u0625\u0637\u0627\u0631 \u062f\u0631\u0627\u0633\u0629 \u0644\u0644\u0633\u0648\u0642 <\/span><\/p>\n

and its requirements. For example, you can conduct a survey on Social media<\/a> to gather feedback. You can also go a step further and learn about the psychological<\/span><\/p>\n

and social characteristics of the group you\u2019ve chosen. For example, if you\u2019re targeting people in their twenties and thirties, it may be useful to take into account the ideas that <\/span><\/p>\n

What most of them share, the shapes, colors, or phrases that catch their attention or excite them, the challenges specific to this age group, and other factors that will help you <\/span><\/p>\n

design your product to better meet demand and develop a promotional approach and communication style that respects users\u2019 perspectives and resonates with their interests. <\/span><\/p>\n

\u0628\u0634\u0643\u0644\u064d \u0623\u0643\u0628\u0631.<\/span><\/p>\n

.<\/p>\n

- If you\u2019re looking for a job or a partnership:<\/strong>\u00a0<\/span><\/p>\n

Choose the field you want to enter and the types of organizations you want to work with. Make sure there\u2019s something in common among all the names on your prospect list\u2014 <\/span><\/p>\n

and make sure that common thread is directly tied to the value you bring and the skills that set you apart.<\/span><\/p>\n

.<\/p>\n

#The Gap Between Words and Actions<\/span><\/h3>\n

Personally, whenever I come across people\u2014in real life or online\u2014who talk a lot about themselves and their skills, or even offer advice in a particular <\/span><\/p>\n

\u0645\u0627\u060c \u0631\u0627\u0648\u062f\u062a\u0646\u064a \u0647\u0630\u0647 \u0627\u0644\u062c\u064f\u0645\u0644\u0629\u00a0\u201cGuilty of plagiarism until proven otherwise\u201d<\/strong>, so how do you prove otherwise?<\/span><\/p>\n

.<\/p>\n

Portfolio \u2014 a collection of your work<\/strong><\/span><\/h4>\n

\u0627\u0644\u062f\u0651\u0644\u064a\u0644 \u0627\u0644\u062f\u0651\u0627\u0645\u063a \u0628\u0623\u0646\u0651\u0643 \u0639\u0644\u0649 \u0642\u062f\u0631 \u0645\u0627 \u062a\u0642\u0648\u0644 \u0647\u0648\u00a0\u0639\u0645\u0644\u0643<\/strong>, which is why a r\u00e9sum\u00e9 (CV) is only fresh and ready once you\u2019ve seasoned it with past work and experience<\/span><\/p>\n

\u2014 real-world experience that speaks to the authenticity of what you\u2019ve learned and accomplished.<\/span><\/p>\n

If you want to become a recognized authority in your field, academic qualifications alone aren\u2019t enough. You also need <\/span><\/p>\n

a portfolio showcasing real-world experience\u2014or at least personal contributions to your field, such as a website where you publish articles about your area of expertise,<\/span><\/p>\n

a video of you speaking at a conference or seminar, or regular articles published on a reputable website or in a respected magazine.<\/span><\/p>\n

Let\u2019s take a familiar real-world example. In recent years, filmmaking has become a trend, and social media has filled up with aspiring filmmakers. <\/span><\/p>\n

But we\u2019ve often felt misled when a quick search turned up no films at all, revealing that the furthest they\u2019d gone in this pursuit was taking a <\/span><\/p>\n

training course in the field. So calling themselves filmmakers is a serious misrepresentation\u2014and a mistake to avoid.<\/span><\/p>\n

.<\/p>\n

#What Do People Say About You?<\/span><\/h3>\n

Let\u2019s assume you\u2019ve already started working and are delivering outstanding services, whether you\u2019re a product owner or an employee at a company or organization. This is where you begin collecting <\/span><\/p>\n

positive testimonials from customers or employers to evaluate your work and confirm your abilities and skills.<\/span><\/p>\n

Once you\u2019ve gathered them, share them regularly on the social media platforms where you\u2019re active to demonstrate the quality of your work.<\/span><\/p>\n

.<\/p>\n

#Be Human\u2026 Be Honest!<\/span><\/h3>\n

People empathize with other people because we\u2019re drawn to what resembles us in one way or another. We also appreciate those who treat us as people, not as a means to profit or a stepping stone<\/span><\/p>\n

\u0646\u062d\u0648 \u0627\u0644\u0634\u0647\u0631\u0629.<\/span><\/p>\n

That\u2019s why building emotional connections through a genuine commitment to doing your best, providing value, and creating mutual benefit can foster a personal relationship<\/span><\/p>\n

between you and your followers\u2014something like a long-distance friendship\u2014and create an unspoken promise of loyalty and support.<\/span><\/p>\n

.<\/p>\n

And finally, what you should always remember is\u2026<\/span><\/h2>\n

When you begin your journey in Build a Brand<\/a> your own [field], never think of fame as the goal\u2014whether big or small\u2014for the effort you put in. Instead, make your primary goal <\/span><\/p>\n

to provide real, lasting value to others while continually developing your personal skills.<\/span><\/p>\n

.<\/p>\n

\u00a0-\u0627\u0633\u062a\u0645\u0631\u0651 \u0641\u064a \u0627\u0644\u062a\u0651\u0639\u0644\u0645\u060c \u0648\u0627\u0643\u0650\u0628 \u0622\u062e\u0631 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0648\u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u0645\u0637\u0631\u0648\u062d\u0629 \u0639\u0644\u0649 \u0627\u0644\u0633\u0627\u062d\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0648\u0627\u0644\u0645\u062d\u0644\u064a\u0629\u060c \u0627\u0633\u062a\u0641\u062f \u0645\u0646 \u0627\u0644\u0643\u0648\u0631\u0633\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0641\u0651\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0648\u062d\u0627\u0648\u0644 \u062d\u0636\u0648\u0631<\/span><\/p>\n

\u0627\u0644\u0645\u0624\u062a\u0645\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u0647\u0627 \u0639\u0644\u0627\u0642\u0629 \u0628\u0645\u062c\u0627\u0644\u0643\u060c\u00a0and don\u2019t forget to talk about these experiences to show others that you\u2019re always at the forefront.<\/em><\/span><\/p>\n

.<\/p>\n

Quality matters more than quantity. So before you publish anything, first make sure it\u2019s accurate and take the time to phrase it as well as possible. If you want to support your posts<\/span><\/p>\n

with images or videos, always choose the highest-quality options.<\/span><\/p>\n

.<\/p>\n

Building a strong, successful personal brand takes time, focus, and planning\u2014so don\u2019t rush the process.<\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

  \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0648\u0642\u0628\u0644 \u0643\u0644\u0651\u0650 \u0634\u064a\u0621\u060c \u0639\u0644\u064a\u0643 \u0623\u0646 \u062a\u062f\u062e\u0644 \u0627\u0633\u062a\u062c\u0648\u0627\u0628\u064b\u0627 \u062c\u0627\u062f\u064b\u0651\u0627 \u0645\u0639 \u0646\u0641\u0633\u0643 \u0628\u0637\u0631\u062d \u0647\u0630\u0647 \u0627\u0644\u0623\u0633\u0626\u0644\u0629: . 1\/ \u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0639\u0644 \u0645\u0646\u0643 \u0645\u0645\u064a\u0651\u0632\u064b\u0627\u061f \u0625\u0646 \u0643\u0646\u062a \u0633\u062a\u0642\u0648\u0645 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":16277,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[17370,3824,781,1321,7284,1422,803],"class_list":["post-16276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-17370","tag-3824","tag-781","tag-1321","tag-7284","tag-1422","tag-803"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/16276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=16276"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/16276\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/16277"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=16276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=16276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=16276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}