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Many people believe success is just one step\u2014or a stroke of luck\u2014that suddenly makes you successful. But of course, it isn\u2019t that easy. At the same time, it isn\u2019t <\/span><\/p>\n impossible. Success takes realism, commitment, and hard work, combined with hope, optimism, faith, and trust in God Almighty, followed by confidence in yourself. Today, we\u2019re sharing with you <\/span><\/p>\n this special story of the success of Philip Knight, founder of the world-famous Nike company, one of the largest and most important sports products companies, <\/span><\/p>\n owned by Philip Knight, whose fortune is estimated at around $22 billion.<\/span><\/p>\n .<\/p>\n 1. Philip Knight was born in 1938 in Portland, USA. His father worked as a lawyer and later owned a newspaper. Philip asked his father to give him a job at <\/span><\/p>\n during the summer at the newspaper, where he discovered that he loved running and wanted to work in the sports department. But his father refused to help him and insisted that he <\/span><\/p>\n find a job on his own at another competing newspaper.<\/span><\/p>\n .<\/p>\n 2. At the University of Oregon, Philip began training as a runner under an experienced coach named Bill Bowerman. At the time, the well-known running shoes <\/span><\/p>\n used in races were made by an American company, but they were very poor quality. This continued until German companies began <\/span><\/p>\n manufacturing athletic shoes.<\/span><\/p>\n .<\/p>\n 3. Coach Bill Bowerman was convinced that better-quality shoes could be made, and began making them by hand. Philip was<\/span><\/p>\n \u062d\u064a\u0646\u0647\u0627 \u0647\u0648 \u0641\u0623\u0631\u00a0\u00a0<\/span>While testing these new shoes, Philip graduated from college without a clear vision for his future, so he enlisted in the U.S. Army for <\/span><\/p>\n \u0639\u0627\u0645 \u0643\u0627\u0645\u0644\u060c \u062b\u0645 <\/span>He earned an MBA, and his small business professor asked him to research how to create a marketing plan for <\/span><\/p>\n \u0645\u0646\u062a\u062c \u062c\u062f\u064a\u062f\u060c \u0648\u0628\u0639\u062f\u00a0<\/span>a great deal of hard work and careful thought, Philip came up with the idea: \u201cCan Japanese athletic shoes do to German athletic shoes what <\/span><\/p>\n Japanese cameras did to <\/span>German cameras?\u201d<\/span><\/p>\n .<\/p>\n 4. He began putting his idea into action. He traveled to Japan to buy Japanese shoes, which were known for their quality and low prices, and became an agent for a factory that made knockoffs of a popular brand at the time. <\/span><\/p>\n \u0645\u0627\u0631\u0643\u0629 <\/span>He obtained a sample to market in America and immediately contacted Bill Bowerman, the coach, to pitch the idea. Bowerman was enthusiastic and decided <\/span><\/p>\n \u0645\u0634\u0627\u0631\u0643\u062a\u0647 <\/span>to invest $500 in another shipment of Japanese shoes. He began setting up his own company and marketing the shoes.<\/span><\/p>\n .<\/p>\n 5. Philip carried the shoes in his car and parked near the running tracks at high schools, selling the athletic shoes to the students. His reputation grew <\/span><\/p>\n \u0648\u0627\u0632\u062f\u0627\u062f\u062a\u00a0\u00a0<\/span>as profits and sales increased, so he began opening more branches.<\/span><\/p>\n .<\/p>\n 6. But the Japanese company offered to buy 51% of his company\u2019s shares and threatened that, if he refused, it would sell its products to his competitors in America. His response was <\/span><\/p>\n Philip said, \u201cGo to hell.\u201d He then decided to borrow money and start manufacturing athletic shoes himself with his team\u2014and they did. <\/span><\/p>\n They produced their first shoe, called the \u201cCortez.\u201d Philip later suggested the name NIKE, and the company began competing in global markets and went public on the <\/span><\/p>\n \u0627\u0644\u0628\u0648\u0631\u0635\u0629 .<\/span><\/p>\n .<\/p>\n 7. Philip faced many challenges on his path to success. His first shipment of shoes was delayed by a full 14 months, and he was once involved in a serious accident while driving <\/span><\/p>\n \u0633\u064a\u0627\u0631\u062a\u0647\u00a0\u00a0<\/span>his own car and selling shoes to runners. One morning, he received a tax notice demanding that he pay $22 billion, so he filed a lawsuit against the <\/span><\/p>\n On\u00a0\u00a0<\/span>government and won three years later. He then discovered that his American corporate competitors had pressured the government to impose the penalty on him, which was later reduced. <\/span><\/p>\n \u0628\u0639\u062f\u00a0<\/span>3 \u0633\u0646\u0648\u0627\u062a.<\/span><\/p>\n ","protected":false},"excerpt":{"rendered":" \u064a\u0639\u062a\u0642\u062f \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0646\u0627\u0633 \u0623\u0646 \u0627\u0644\u0646\u062c\u0627\u062d \u0647\u0648 \u0645\u062c\u0631\u062f \u062e\u0637\u0648\u0629 \u0623\u0648 \u0636\u0631\u0628\u0629 \u062d\u0638 \u062a\u0623\u062a\u064a\u0643 \u0641\u062a\u0635\u0628\u062d \u0641\u062c\u0623\u0629 \u0645\u0646 \u0627\u0644\u0646\u0627\u062c\u062d\u064a\u0646\u060c \u0648\u0644\u0643\u0646 \u0627\u0644\u0623\u0645\u0631 \u0628\u0627\u0644\u0637\u0628\u0639 \u0644\u064a\u0633 \u0628\u0647\u0630\u0647 \u0627\u0644\u0633\u0647\u0648\u0644\u0629\u060c \u0648\u0644\u0643\u0646\u0647 \u0623\u064a\u0636\u0627\u064b [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":16256,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[17349,17353,1670,11382,17354,17351,17352,17348,17350,17355],"class_list":["post-16255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-nike","tag-17353","tag-1670","tag-11382","tag-17354","tag-17351","tag-17352","tag-17348","tag-17350","tag-17355"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/16255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=16255"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/16255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/16256"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=16255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=16255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=16255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}The Success Story of Nike<\/span><\/h2>\n
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